Stories of the Week

 

How it was cracked and lessons for marketers

 

Big wins, retaining clients and being among the awards - it’s been a busy time for Maxus after Kartik Sharma took over as Managing Director, South Asia in January this year

 

With Lakmé Fashion Week creating a stir in the fashion and beauty world, Purnima Lamba, Head of Innovation at Lakmé, Hindustan Unilever Ltd. India, talks about leveraging digital and how premiumization has worked for Lakmé brands

 

Twenty-six years and 101 centres old, Aakash Educational Services has been successful in building a brand, fulfilling career aspirations of thousands of students looking to enter the medical and engineering professions

 

The world renowned exponent of India’s folk music, Malini Awasthi, says there is an urgent need to have a Discovery channel kind of channel to preserve and promote India’s rich and multi-layered folk culture

 

A rendition of AR Rahman’s track ‘Roobaroo’, the song is written in nine languages and is shot in studios as well as rural and urban areas, interspersed with shots of common folks carrying tiny flags of alphabets from regional languages

The Week in Pictures

SlideShow

BRIDAL EXTRAVAGANZA @ THE VOGUE WEDDING SHOW
BW|BUSINESSWORLD ORGANIZES HR STRATEGY FORUM
EMF ORGANIZES A GALA MEET FOR MEMBERS
BW|BUSINESSWORLD RECOGNIZES FASTEST GROWING COMPANIES
EEMA HOLDS NORTH ZONE ASSEMBLY ‘MANTHAN’
‘IN CONVERSATION WITH THE MYSTIC’ FEATURES JUHI CHAWLA

 

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