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Stories of the Week

A few outspoken experts in the domain offer five challenging but doable solutions to help improve our prospects at Cannes this year.

CMO INTERVIEW

GB Srithar, Area Director, South Asia, Singapore Tourism Board tells us that these are just some of the ways through which The Lion City entices travellers to visit it again and again…

SPOTLIGHT

The world used to be more relaxed until the satellites turned it into a global village and improved means of transportation made everyday commuting easier and less time-consuming.

AD VIEW

The American shoe company’s flagship film of a new global campaign divides the world into two – the one which wears shoes and another, sneakers.

BACKBEAT

John Wheeler, the famous American theoretical physicist, once said, “We live on an island surrounded by a sea of ignorance. As our island of knowledge grows, so does the shore of our ignorance.”

IMPACT FEATURE

The coming decade is being seen as India’s digital decade, though ad spends are still very low on digital. But, have marketers and agencies understood the full potential of the digital platform?