Stories of the Week

 

...That’s what Saurabh Varma, CEO of Leo Burnett India, aims to do. He says disruption is key to differentiation, and only constant change will ensure top quality work

 

Mansi Madan Tripathy, Chief Marketing Officer, Shell Lubricants India, explains how the company uses experience-driven marketing strategies for different brands to win the hearts and minds of its target audience

 

Those who know Delhi journalist Ved Pratap Vaidik personally or were acquainted with him, would have never thought he would one day send our Parliament, TV channels and social media in a tizzy, that too over his meeting with 26/11 terror mastermind Hafiz Saeed in Pakistan

 

Although journalism in Hindi has come a long way, the problem is that it still has a long way to go, especially when compared to English media, a British legacy that still persists

 

Brian Lesser, Global CEO of Group M’s programmatic media and technology company Xaxis, says all digital advertising will be programmatic, and in a couple of years, video is going to power the business in India

 

Digital Market Asia’s Socialathon 2014, being held on August 22, 2014, aims to make sense of the fast evolving social media marketing scene with the theme ‘What the Connections Mean’ followed by an evening of Socialathon Awards that recognize work which is up to speed with the industry’s evolution

The Week in Pictures

SlideShow

RAMESH NARAYAN GIVEN AAAI’S LIFETIME ACHIEVEMENT AWARD
BOOK ON ‘HISTORIC TEMPLES IN PAKISTAN’ LAUNCHED @ DELHI
BW|BUSINESSWORLD HOLDS BPO INDIA SUMMIT IN GURGAON
LODESTAR’S MUMBAI & DELHI PARTIES CELEBRATE GOAFEST 2014 SUCCESS
SHEKHAR GUPTA HOLDS FORTH ON CHANGING INDIAN MEDIA SCENE
CELEBRATIONS GALORE AS FOX TRAVELLER BECOMES FOX LIFE

 

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