Stories of the Week

 

As KPMG-CII report values the sports sponsorship business at Rs 5,190 crore, we find out whether marketers are doing enough to leverage sports properties and how best they can build their brand through sports

 

Godrej Appliances has recently entered the premium market with the launch of its brand NXW. Swati Rathi, Head, Marketing, Godrej Appliances says efforts are on towards premiumization of other segments in the portfolio too

 

Tarun Katial, CEO, Reliance Broadcast Network Limited (RBNL), talks about 10 years of 92.7 Big FM, younger audiences enjoying retro, how Mumbai and Delhi have distinctly different tastes in music, and the network’s consumer-centric strategy

 

Zindagi, the premium entertainment channel from Zee Entertainment Enterprises Ltd (ZEEL) has unveiled its new positioning.  Sunil Buch, Chief Business Officer, ZEEL talks about the launch of a new primetime line-up from October 3, 2016

 

Shavon Barua, Managing Partner, PHD India, talks about bringing two decades of creative agency experience to a media agency, and the Volkswagen win validating the fact that PHD is not just about digital, but a full-service media agency

 

Sangeetha Aiyer, VP and Head-Marketing, A+E Networks|TV18 talks about how using influencers like Chetan Bhagat and Chef Vicky Ratnani as a part of their campaign to launch FYI TV18 worked wonders by building a unique connect with fans

The Week in Pictures

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HDFC BANK IS NUMBER 1 IN BRANDZ LIST OF TOP 50 MOST VALUABLE INDIAN BRANDS 2016
NDTV HOSTS FIRST ‘YOUTH FOR CHANGE CONCLAVE’ TO EMPOWER YOUTH IN INDIA
RAJAT SHARMA OF INDIA TV HOSTS AAP KI ADALAT – CHUNAV MANCH SPECIALS
PRASOON JOSHI, SHASHI SINHA, MINDSHARE, MADISON BMB HONOURED AT DAINIK BHASKAR INK AWARDS
JURY MEETS TO PICK THE BEST IN MOBILE MARKETING FOR SECOND EDITION OF THE MADDIES
CNBC-TV18 INDIA BUSINESSLEADER AWARDS 2015 HONOUR INDIA’S TOP COMPANIES

 

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