Stories of the Week

 

Brands that are their own stars

 

Epic, the segmented entertainment channel helmed by Mahesh Samat, launches this Wednesday

 

Puneet Sewra, Marketing Director, TAG Heuer India talks about the brand’s latest campaign, Don’t Crack Under Pressure, signing on two brand ambassadors and how their four Ps differentiate them in the luxury market

 

Manoj Sharma, Head Marketing - Sleepwell, talks about educating consumers about the importance of sleep, the ‘Achhi Ratein Aane Wali Hain’ campaign, North India raking in 45% of the revenues and how Print helps the brand connect with consumers 

 

 Madison creates tongue-in-cheek ad campaign for the ‘Jiyo Parsi’ initiative to address declining population of the Parsi community in India 

 

A public interest filmfor a non-profit institution working for diabetics and persons with disabilities is a first-person monologue by a man

The Week in Pictures

SlideShow

JURY MEETS FOR INDIAN MARKETING AWARDS 2014
THE BW REAL 500 COMPANIES & TOP PSU AWARDS 2014
RAJDEEP SARDESAI LAUNCHES HIS BOOK ON 2014 ELECTIONS
HELLO! HOSTS HALL OF FAME AWARDS 2014
FUTURE GROUP DISCUSSES BIG DATA, ANALYTICS & THE NEXT BIG THING
THE AD CLUB CELEBRATES 60 YEARS WITH MARK D’ARCY

 

From The Archives