Stories of the Week

 

English hit, regional publications buoyant as launch of new readership data is met with euphoria and some drama

 

Tanishq, the jewellery division of Titan Company Limited, recently celebrated its 20th birthday. Deepika Sabharwal Tewari, Associate Vice President-Marketing, Jewellery Division at Titan Company Limited tells us about the factors that helped the brand become one of the most trusted jewellery

 

Sanjay Gupta, Managing Director, Star India, tells us what to expect from Star IPL in the first year after Star India acquires broadcast rights of the 10-year-old T20 cricket property

 

Chirag Joshi, Head of Marketing, Samco Securities talks about how a ride on his uncle's Yamaha Crux-R at the age of fifteen ignited his passion for biking. He also talks about his passion for travel which he says has transformed him into a stronger person

 

IMPACT takes a look at the major trends that will shape the media, advertising and marketing industry in the year ahead

 

HP Lubricants is pushing its individual brands to the forefront, starting with HP Racer, to build up on brand salience and customer engagement. Rajnish Mehta of HPCL, talks of the award-winning ‘Roads that Honk’ campaign and how the brand is trying to engage with consumers across the country

The Week in Pictures

SlideShow

11TH INDIAN MAGAZINE CONGRESS CELEBRATES POWER OF WRITTEN WORD; MAGZIMISE AWARDS RECOGNIZE THE BEST IN MAGAZINE ADVERTISING
INDUSTRY CHEERS AS E4M & DENTSU AEGIS NETWORK UNVEIL THE E4M-DAN DIGITAL REPORT 2018
POWER-PACKED JURY PICKS INDUSTRY’S MOST PROMISING YOUNGSTERS FOR IMPACT’S ‘TOP 30 UNDER 30’ LIST 2017
LARGE TURNOUT OF PUBLISHERS, MEDIA PROFESSIONALS AT LAUNCH OF NEW IRS AFTER A GAP OF 4 YEARS
POWER JURY MEETS TO PICK THE FINEST MAGAZINE ADVERTISERS FOR E4M’S MAGZIMISE AWARDS
MCCANN, PAYTM, OGILVY & STAR INDIA SHINE AT THE EFFIE AWARDS IN MUMBAI

 

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