Stories of the Week

 

A year since the Broadcast Audience Research Council of India released its first set of data measuring television audiences in the country, we take a close look at how the new system has fared so far

 

Arjun Purkayastha, Marketing Director – Dettol, Developing Markets, Reckitt Benckiser, talks to us about reaching out to an estimated 5 crore pilgrims at the Simhasth Kumbh as part of the ‘Banega Swachh India’ campaign

 

Nick, Sonic, Nick Jr/Teen Nick and Nick HD – channels that make up the Kids Cluster of Viacom18 - have seen ad sales revenue grow by 40% in the last year. An interview with Nina Elavia Jaipuria, EVP & Business Head, Kids Cluster, Viacom18

 

Probal Ghoshal, Director, Amar Ujala Publications Ltd., talks about upping marketing spends to Rs 12-15 crore, plans to raise Rs 1000 crore through its forthcoming IPO this year and taking on an aggressive sales stance

 

A chat with Josy Paul, Chairman & Chief Creative Officer, BBDO India, who is judging the Glass Lions category at Cannes, in which his agency bagged the Grand Prix and a Gold Lion last year

 

In the Backbeat section, Saumitra Prasad, CMO of Kokuyo Camlin, wonders whether he had ever enjoyed his education. He also presents a fundamental insight: “When you enjoy doing something, you do it well”.

The Week in Pictures

SlideShow

INSEAD’S INDIA BUSINESS DIALOGUE 2016 DISCUSSES THE INDIA GROWTH STORY
BMA AWARDS HONOUR EMINENT LEADERS FROM ACROSS SECTORS
SPIRIT OF GLOBAL INDIANS RECOGNIZED @TIMES NOW & ICICI BANK NRI OF THE YEAR AWARDS
BEST IN TRAVEL INDUSTRY LAUDED @LONELY PLANET INDIA TRAVEL AWARDS
#FUTUREFORWARD AT CENTRE OF DISCUSSIONS @TWITTER’S FIRST APAC BUSINESS SUMMIT
WOMEN LEADERS SHARE SUCCESS STORIES @BW BUSINESSWORLD FORUM

 

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