Stories of the Week

 

When the consideration is brand objective, cost-saving, data security, quality of resources and faster turnaround time for campaigns, what makes some leading brands such as LG, Hyundai, Samsung, OnePlus, etc., choose to craft their ads in-house, while other brands swear by their creative partners?

 

Harneet Singh, VP Marketing, ShopClues explains what makes the portal a preferred platform in Tier II and Tier III markets, and talks about efforts to encourage more merchants with smaller businesses to embrace e-commerce

 

Rishi Darda, Editorial Director & Joint Managing Director of the Lokmat Group, stakes claim to top readership for Lokmat among Marathi dailies in the Pune market. He also says that the company’s goal is to generate 35% of its revenues from non-Print businesses in the next three years

 

Ruchir Tiwari of Zee Hindi Movie Cluster talk about the premiere of Dangal with audio description and subtitles for the visually and hearing impaired. Gunjan Soni of Myntra talks about its new sonic identity. Anil Uniyal of Bloomberg|Quint talks about a new editorial initiative, India’s Business Quotient

 

For Eenadu, growth means capitalizing on both ends of the spectrum – Print and Digital. The Eenadu Group also promotes the States Andhra Pradesh and Telangana to media planners and brands, and is all set to enter the Radio space in the next quarter

 

Sunil Munshi, CEO - India, Denave talks about participating in the ‘Run for Health’ weekend marathon that left him with a lot of profound thoughts and helped him become a better and stronger leader

The Week in Pictures

SlideShow

BUSINESS IDEAS & FRESH PERSPECTIVES SHARED AT INMA’S SOUTH ASIA NEWS MEDIA CONFERENCE 2017 IN NEW DELHI
PARUL SHARMA HOSTS HER FIRST BLACK & WHITE PHOTOGRAPHY EXHIBITION IN DELHI, PARULSCAPE
AGENCIES AWARDED FOR THEIR DIGITAL EXPERTISE @GOOGLE INDIA’S PREMIER PARTNER AWARDS 2017
THE AD CLUB’S INAUGURAL ‘MARQUEES 2017’ HONOURS THE BEST MARKETERS IN THE COUNTRY
AD ASIA 2017, TO BE HELD FROM NOVEMBER 8-10 IN BALI, SHOWCASED AT AFAA EVENT
FORMER NATIONAL SECURITY ADVISER SHIVSHANKAR MENON TALKS CANDIDLY @OFF THE CUFF

 

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