Stories of the Week

 

Is the future of the planning business all about Man vs Machine? Industry experts feel it is more about the planner evolving with time and making best use of data to make campaigns smarter and more efficient

 

Sarthak Seth, Head, Brand & Marketing Communications, Panasonic India talks about the brand’s journey from negligible market-share in certain categories a decade ago to an impressive growth over the last few years

 

Basant Rathore of Jagran Prakashan Ltd talks about the eight edition of the Jagran Film Festival. Vikram Tanna of Discovery Communications India talks about TLC’s new show, Queens of Comedy, that will feature the best female comedians in the country 

 

Raj TV, the Tamil GEC, is in revamp mode. M Regunathan, Director, Raj Television Network is betting on innovations and new content to draw in viewers in the very competitive Tamil Nadu market

 

Keshav Bansal, Director, Intex Technologies (India) Ltd. & Owner, Gujarat Lions talks about his love for adventure sports and how it has helped him cleanse his inner self, time and again

 

IMPACT decodes some talking points thrown up by Star India’s spectacular win of the global media rights for the Indian Premier League (IPL) for the next five years

The Week in Pictures

SlideShow

ACE JURY CHAIRED BY HEMANT MALIK SELECTS BEST WORKS FROM MEDIA AGENCIES FOR E4M’S MEDIA ACE AWARDS
I VENKAT, OUTGOING CHAIRMAN OF ABC, THROWS A BASH FOR THE INDUSTRY TO MARK COMPLETION OF HIS TENURE
WPP & KANTAR MILLWARD BROWN HONOUR THE 50 MOST VALUABLE INDIAN BRANDS @’BRANDZ’ AWARDS
Content marketing being the new buzzword, AUDACITY EXCHANGE4MEDIA INDIAN CONTENT MARKETING AWARDS 2017, recognised and rewarded some of the best content marketing campaigns across industries.
KANGANA RANAUT SPEAKS HER MIND WITH BARKHA DUTT AT THE WEEK’S TOWN HALL
MINDSHARE EMERGES THE BIG WINNER @INDIAN CONTENT MARKETING AWARDS 2017

 

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