Stories of the Week

 

We celebrate IMPACT’s 50 Most Influential Women, 2015, who raise the bar higher for the industry to emulate

 

Amit Shah, President & Country Head, Corporate Marketing, Branding and Communications, Yes Bank talks about building brand ‘YES BANK’ through innovative marketing concepts and initiatives

 

Two newly launched campaigns from Vodafone and Airtel tow the emotional line to promote their services for smartphones. 

 

In the ‘70s or ‘80s, a Westerner typically had clichéd images of India: elephants, snake charmers, the Taj Mahal, chaotic traffic, and possibly Hindi movies in which the lead pair broke into song and dance (usually around trees) every few minutes

 

Over the past year, Havas has taken the concept of collaboration to a new level with ‘Havas Together’, in which the global leadership combines efforts to define the company’s future growth drivers

 

Delna Avari, Head – Marketing Communication & Services, Tata Motors, talks about the unconventional route the brand has chosen for this World Cup and how marketing at Tata Motors has changed after the Horizonext strategy

The Week in Pictures

SlideShow

IMPACT UNVEILS FOURTH EDITION OF 50 MOST INFLUENTIAL WOMEN LIST
JURY MEETS TO DECIDE WINNERS FOR GOLDEN MIKES AWARDS 2015
JURY MEMBERS SELECT THE BEST WITH STAGE SET FOR OOH AWARDS 2015
NAVGUJARAT BUSINESS AWARDS SALUTE ENTREPRENEURSHIP
FUTURE TALKS AT IMPACT ONE-ON-ONE WITH YANNICK BOLLORÉ AND VIR SANGHVI
DISCUSSING CREATIVITY AND BUSINESS @ GREY

 

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