Stories of the Week

 

Marketers are already on Twitter, trying to cash in on the popularity of Pokemon Go. While brands may or may not be allowed into the actual gaming experience, Pokemon Go brings focus back on Augmented Reality and its great potential

 

Vivek Zhang, Chief Marketing Officer, Vivo India talks about the brand’s association with IPL, its journey so far and how it made its presence felt in the Indian market

 

With the re-launch of dittoTV in a new avatar, Archana Anand, Business Head, dittoTV says that at a price point of Rs 20, the platform will democratize television

 

Nisha Narayanan, COO, Red FM talks of the newly launched channel Redtro 106.Chaar – Phir Bajao; Vishnu Shankar, Business Head, Zing talks about the new brand campaign ‘That’s My Thing’ and Lluis Ruiz Ribot, CMO, KFC India talks about making friends with McDonald’s

 

In the Backbeat column, Pranal Modani, Business Head, C9 talks about trends in the fashion industry, the use of cutting-edge technologies and need for the industry to evolve further in today’s consumer-driven economy

 

Virtual Reality is grabbing a lot of attention from brands across the world, thanks to its highly immersive nature. Can the technology be as effective for the Indian marketer?

The Week in Pictures

SlideShow

FEMPOWERMENT AWARDS 2016 HONOUR WOMEN ACHIEVERS IN CORPORATE & SHOWBIZ
SURESH NARAYANAN UNVEILS BW BUSINESSWORLD MARKETING WHITEBOOK 2016-17
‘PITCH TOP 50 BRANDS’ JURY MEETS TO SELECT THE TOP BRANDS IN THE COUNTRY
DAINIK BHASKAR INK AWARDS JURY MEETS TO PICK THE BEST IN NEWSPAPER ADVERTISING
GQ INDIA PRESENTS LIST OF 50 MOST INFLUENTIAL YOUNG INDIANS OF 2016
INDUSTRY GATHERS TO RAISE A TOAST TO SRINIVASAN SWAMY’S NEW ROLE AT IAA

 

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