Impact Top 50 Women

Stories of the Week

 

What determines the way a product is launched and what it achieves for the marketer? High budget blitzkrieg, soft launch, digital only launch... which works best and when? We decode the dynamics of a product launch 

 

Santosh Iyer, Vice-President, Marketing & CRM, Mercedes-Benz India, tells us the iconic brand’s success mantra for retaining market-share and conveying its brand message to a traditional and aspirational audience

 

In his column Media Mantras, Annurag Batra looks at the BJP’s Prime Ministerial candidate Narendra Modi's usage of social media and the crucial role played by the media in taking Modi’s message to the masses

 

In the middle of the ongoing Lok Sabha elections, we look at what works and what doesn’t in the advertisements, featuring the aam aadmi, put out by the two principal political parties, Congress and BJP

 

Deepak Choudhary, Director, Event Capital talks about his journey in the ‘event’ ful industry, bringing alive great ideas and his resolve to keep experimenting in the field of events

 

Rishi Jaitly, India Market Director of Twitter, tells us how Twitter is the go-to place for the ongoing polls, setting them apart from earlier elections 

The Week in Pictures

SlideShow

GRAZIA AWARDS FASHIONISTAS AND TRENDSETTERS
BBC DISCUSSES INDIAN ELECTIONS
MORE FROM PITCH CMO SUMMIT 2014 DELHI
BBC OFFERS GLOBAL PERSPECTIVE ON INDIAN ELECTIONS
MTV ROCK THE VOTE URGES YOUTH TO VOTE
NAWAZ MODI SINGHANIA’S ART EXHIBITION PREVIEW

 

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