Stories of the Week

 

Mobile has opened up the floodgates to advertising innovation that may not be possible on any other device. With an assured incentive for every stakeholder in the business, mobile advertising is all set to grow by 74% to reach Rs 2230 crore by the end of 2017

 

Saurabh Kochhar, CEO, Foodpanda India, talks about efforts to make the user experience on the online food-delivery platform more seamless and roping in Shah Rukh Khan as brand ambassador

 

Haresh Nayak of Posterscope talks about the launch of rateOOHmeter, a new OOH rate benchmarking tool. Abhishek Maheshwari of Disney India talks about the channel's foray into the HD space with the launch of Disney International HD.

 

CVL Srinivas, CEO (South Asia), GroupM will be honoured this year with the exchange4media Group's prestigious exchange4media Influencer of the Year Award

 

S Yesudas, MD & Co-Founder, triggerbridge takes a look back at the unfortunate Mumbai stampede and says how smalls acts of everyday kindness can help in avoiding incidents like these

 

Demonetization, RERA and GST hit ad spends; industry experts say Adex growth to be at least 2% lower than the rate predicted at the start of the year. However, the market rides on the optimism that it will now recover

The Week in Pictures

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MINDSHARE, GLAXOSMITHKLINE WIN FOR OUTSTANDING WORK ON MOBILE @MADDIES 2017
MUKESH AMBANI ACCEPTS THE BUSINESS LEADER OF THE YEAR @IAA LEADERSHIP AWARDS 2017
RAJIV KUMAR OF NITI AAYOG TALKS ABOUT CHANGING TRENDS IN THE BANKING SECTOR AT OFF THE CUFF
TV5 NETWORK FORAYS INTO KARNATAKA WITH THE LAUNCH OF TV5 KANNADA IN BANGALORE
THE BEST EVENTS & EXPERIENTIAL WORK AWARDED @EXCHANGE4MEDIA BW APPLAUSE CONCLAVE & AWARDS
‘THE MOGULS OF REAL ESTATE’ UNVEILED AT THE 9TH REALTY PLUS CONCLAVE & EXCELLENCE AWARDS

 

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