Stories of the Week

 

Star India CEO Uday Shankar thrives on his disruption and innovation mantra; big bets in sports, premier content pay off as Star's new RIO initiative in distribution makes waves  

 

Vandana Bhalla, Marketing Head, Eyewear Division, Titan Company Limited aims to transform eyewear into a fashion accessory category and break stereotypes through the marketing and communication activities of Titan Eyeplus

 

After launching its first Masterbrand campaign in 2013, the 117-year-old Godrej Group is now back with its second Masterbrand campaign

 

Emami’s men’s deodorant brand ‘HE’ is celebrated International Men’s Day on November 19 with a song featuring young men asking to be loved

 

I do not believe in numerology, but it is strange that the dates coincided just so in my life

 

Brands that are their own stars

The Week in Pictures

SlideShow

BW|BUSINESSWORLD LAUNCHES ITS B-SCHOOL RANKING EDITION
RAISING AWARENESS FOR WOMEN’S EMPOWERMENT
THE EPIC CHANNEL HOSTS PARTY TO CELEBRATE LAUNCH
CARL F. BUCHERER LAUNCHES THE PATHOS COLLECTION
JURY MEETS FOR INDIAN MARKETING AWARDS 2014
THE BW REAL 500 COMPANIES & TOP PSU AWARDS 2014

 

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