Stories of the Week

 

IMPACT takes a look at the major trends that will shape the media, advertising and marketing industry in the year ahead

 

HP Lubricants is pushing its individual brands to the forefront, starting with HP Racer, to build up on brand salience and customer engagement. Rajnish Mehta of HPCL, talks of the award-winning ‘Roads that Honk’ campaign and how the brand is trying to engage with consumers across the country

 

Karan Bajaj of Discovery Communications India talks about the group’s entry into the GEC space with Discovery JEET. Danish Khan of Sony Entertainment Television talks about the launch of its sub brand, ‘SET Originals’

 

Times Network is re-building its Mumbai operations post the recent fire at Kamala Mills Compound, which shut down the functioning of its 1,20,000 square foot office. Impact talks to the management and staff, who are rallying together to ensure there is minimum impact on business

 

Maria Garrido, Global Chief Insights & Analytics Officer, Havas Media, says brands must address the personal needs of consumers and levitate towards earned media

 

Last week, Brigadier Kapil Mohan, the man behind the iconic Indian rum brand, Old Monk passed away. Industry honchos spoke to IMPACT about their cherished Old Monk connection

The Week in Pictures

SlideShow

POWER JURY MEETS TO PICK THE FINEST MAGAZINE ADVERTISERS FOR E4M’S MAGZIMISE AWARDS
MCCANN, PAYTM, OGILVY & STAR INDIA SHINE AT THE EFFIE AWARDS IN MUMBAI
BOLLYWOOD’S YOUNG GUNS MAKE A STARRY APPEARANCE @ NICKELODEON KIDS CHOICE AWARDS 2017
MONEYCONTROL, FREE PRESS JOURNAL ORGANIZE ‘INDIA’S ROAD AHEAD’ CONFERENCE
GLIMPSES FROM 4TH EDITION OF E4M’S INDIAN MARKETING AWARDS HELD IN GURUGRAM
THOUGHT LEADERS SPEAK ABOUT MEDIA & ADVERTISING GROWTH AT INAUGURAL E4M CONCLAVE - SOUTH

 

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