Stories of the Week

 

Be it HUL’s Six Pack Band, TVF’s Pitchers or Bindass’ Girl in the City, content marketing and branded content have won over audiences in a jiffy. But are marketers likely to treat it at par with traditional advertising?

 

Four years after snapping ties with Reckitt Benckiser and losing distribution rights for condom brands like Kohinoor and Durex, TTK Group has raced ahead of these brands with Skore Condoms. Vishal Vyas, Head of Marketing, Skore Condoms, talks about the brand’s journey so far.

 

S Ravi Kant of The Titan Company talks about the brand's expectation from associating with ‘The Music Run’. Nina Elavia Jaipuria of Viacom18 talks about their maiden 3D animation theatrical, Motu Patlu King of Kings.

 

Ananya Birla, Founder & CEO, CuroCarte, talks to Impact about her new venture, business, life and challenges

 

In this week’s Backbeat, Charulata Ravi Kumar, CEO, Razorfish, talks about her experience of meeting Mother Teresa in 1986 and how it impacted her.

 

Geo-tagging, sensors, gesture recognition and more innovations have swept Out-Of-Home advertising in the West. What will it take for ours to get a makeover?

The Week in Pictures

SlideShow

PRASOON JOSHI, SHASHI SINHA, MINDSHARE, MADISON BMB HONOURED AT DAINIK BHASKAR INK AWARDS
JURY MEETS TO PICK THE BEST IN MOBILE MARKETING FOR SECOND EDITION OF THE MADDIES
CNBC-TV18 INDIA BUSINESSLEADER AWARDS 2015 HONOUR INDIA’S TOP COMPANIES
KARAN JOHAR AT HIS CANDID BEST AT ‘EXPRESS ADDA WITH KARAN JOHAR’
OMD-PHD ‘VIKINGS’ DRIBBLE PAST LODESTAR ‘BOLTS’ AT BBC FOOTBALL CONNECT
MINDSHARE, HINDUSTAN UNILEVER AND PEPSICO WIN BIG AT THE EMVIES

 

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