Stories of the Week

 

While tough deadlines, demanding clients and high pressure are all a part of life at ad and media agencies, there’s respite in the form of flexi-timings and fun. And yes, hopefully, no one would need to do a Tadashi Ishii

 

FMCG major Emami’s HE brand of deodorants has made waves each time it launched a new ad campaign in the past few months. Talking about the need for a differentiated image, Harsha V. Agarwal, Director, Emami Limited, elaborates on the way forward

 

Ruchir Joshi, Content Head, Culture Machine, talks about its latest series, Mothers and Daughters and how the brand is working on capture the trends in the market and tailoring content around it

 

It’s been two years since Sunil Gautam and Jaideep Shergill set up their strategic consulting service, Pitchfork Partners Strategic Consulting LLP. IMPACT catches up with the two to talk about their journey so far

 

Venugopal Ganganna, CEO, Langoor talks about leaving behind an 18-year career in building products and technology to enter the creative world in an endeavour of marrying creativity and technology 

 

Impact takes a look at key insights from the Indian millennial’s mindset that showcase how they are changing the rules of Marketing in the country and elsewhere

The Week in Pictures

SlideShow

ACE JURY PICKS INDUSTRY’S MOST TALENTED YOUNG GUNS FOR ‘TOP 30 UNDER 30’ LIST
JURY PICKS WINNERS FOR PRIME TIME AWARDS, BEST IN TELEVISION ADVERTISING
ARRE KICKSTARTS 2017 WITH A BIG PARTY TO CELEBRATE ITS ACCOLADES
PERCEPT CELEBRATES THE SUCCESS OF SUNBURN 10 AND SUNBURN 10 SUPERSTAR AWARDS
LAUNCH PARTY FOR DELHI PRO-WRESTLING LEAGUE TEAM COLORS DELHI SULTANS
14TH SANSUI COLORS STARDUST AWARDS HONOUR THE FINEST PERFORMANCES OF 2016

 

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