Stories of the Week

 

BABA RAMDEV of Patanjali Ayurved is IMPACT Person of the Year, 2017 for disrupting the domination of established players in India’s FMCG industry, and riding on the swadeshi sentiment to script brand Patanjali’s phenomenal success story

 

Bajaj Corp’s portfolio includes offerings like Brahmi Amla and Almond Drops hair oil that are almost legacy brands. Sandeep Verma, President, Bajaj Corp, describes how the brand has worked on reinventing itself time and again to be relevant to changing market preferences

 

Hetin Sakhuja, MD, IMT & Founder, LuckyStars writes about how simple incident of him witnessing a colourful truck parked near a sidewalk in New York distributing free gifts to passers-by laid the foundation of the idea for his company, LuckyStars. He says that ideas are lurking anywhere and everywhere and I simply needs to be able to see them.

 

As a new Standard Operating Procedure (SOP) comes into force for the historically fragmented OOH industry, media owners and agencies say it will give advertisers the confidence to spend more on the Outdoor medium

 

Quikr is slowly putting in place a bouquet of specialized services to open up consumers to the idea of buying pre-owned products without worrying about the quality. Vineet Sehgal, CMO, Quikr talks about the latest brand campaign and how it helps Quikr get a clear edge

 

Amit Syngle of Asian Paints talks about its collaboration with St+Art India Foundation to create a Mahatma Gandhi mural at Churchgate Station in Mumbai. Abraham Thomas of Radio City talks about the beta launch of Video City that allows listeners to consumer FM in a video format

The Week in Pictures

SlideShow

DAINIK BHASKAR HOSTS DISCUSSION ABOUT GROWING EQUITY CULTURE IN INDIA
REAL ESTATE GIANTS WIN BIG @THE REALTY PLUS CONCLAVE & EXCELLENCE AWARDS 2017 IN BANGALORE
CHITRALEKHA HOSTS LAUNCH EVENT OF NIRAJ SRIVASTAVA’S BOOK BY AMITABH BACHHAN
CONDÉ NAST TRAVELLER INDIA ANNOUNCES RESULTS OF THE READERS’ TRAVEL AWARDS 2017
BIGGEST CONTRIBUTORS TO ‘BRAND INDIA’ HONOURED @CNN-NEWS18 INDIAN OF THE YEAR AWARDS 2017
LYDIA POLGREEN OF HUFFINGTON POST DISCUSSES INDIAN CINEMA & MORE WITH ACTOR IRRFAN KHAN IN MUMBAI

 

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