Stories of the Week

 
Mike Cooper, CEO, PHD Worldwide, has had a great year 2014 with a large array of awards. He lauds the momentum in the India market, stresses on hiring right and tells us why media agencies need creative technologists
 
A heritage brand, Maruti Suzuki has come a long way in the Indian market. Manohar Bhat, Vice President – Marketing, Maruti Suzuki India Limited talks about customizing this heritage to current times, marketing challenges of the industry leader and the way forward
 

A family is shown setting up a new curved television in their drawing room. From the perspective of the TV, they are then depicted in various moods and positions on the couch, watching different shows at different times of the day and night

 

Weekend farming is one of my biggest energizers. While the joy of farming and gardening is immense, to me it is also amazingly analogous to the stints in sales, strategy, marketing and communications that I have straddled across

 

In exclusive excerpts from his new book ‘Editor Unplugged: Media, Magnates, Netas and Me’, Vinod Mehta says corporate funding or ownership is necessary to keep much of the media from going bankrupt. But, he cautions against ‘oligopoly’ 

 

As CNBC-TV18 turns 15, Simran Sabherwal takes a look at how the genre creator has maintained its leadership position and what differentiates it from the competition 

The Week in Pictures

SlideShow

INDIAN MARKETING AWARDS 2014 WINNERS ANNOUNCED
DMA ROUNDTABLE DISCUSSES E-COMMERCE
LAUNCH OF BOOK ‘NAI SADI KI KAHANIYAN’
GOODHOMES MAKES ART ACCESSIBLE TO ONE AND ALL
DMA ROUNDTABLE DISCUSSES MARKETING IN DIGITAL WORLD
CHANGING TRENDS IN PORTRAYAL OF WOMEN IN ADVERTISING

 

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