Stories of the Week

 

Accolades for creativity and effectiveness, a slew of business wins and great campaigns make Lowe Lintas + Partners India a happy team

 

Mohit Gupta, Chief Business and Marketing Officer, MakeMyTrip.com talks to us about the brand’s new campaign, overcoming challenges in the OTA space and plans going ahead

 

Dr Arvind Gupta, Head - IT Cell, Bharatiya Janata Party will address top marketing executives of the industry at the CMO League, hosted by exchange4media Group, at Gurgaon on September 5, 2014 

 

Fun Cinema, the cinema exhibition arm of Essel Group, has a pan India footprint covering 81 screens across 19 cities. The cinema chain has 10% market-share and plans to add three more properties soon, saying it is “cautiously optimistic” when it comes to expansion

 

Sarika Naik, General Manager & Global Head of Marketing - Infrastructure Services at Wipro Infotech, tells us about the role B2B marketing plays today and why partnering the client is the way forward

 

The brutal beheading of American freelance journalist James Foley should bring the international news community together for taking some effective steps to counter the risks of covering the world’s most dangerous conflict spots

The Week in Pictures

SlideShow

REALTY PLUS CONCLAVE AND EXCELLENCE AWARDS 2014 FOR WEST
REDEFINING SOCIAL CONNECTIONS @SOCIALATHON 2014
CHLOROPHYLL CELEBRATES ITS 15TH ANNIVERSARY
WPP LAUNCHES ‘BRANDZ TOP 50 MOST VALUABLE INDIAN BRANDS’
CLASH OF THE TITANS @ IAA CONVERSATIONS
BRIDAL EXTRAVAGANZA @ THE VOGUE WEDDING SHOW

 

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