Stories of the Week

 

What brands are doing beyond Facebook and Twitter

 

Giridhar Ayanur, Associate Director, Marketing G&C and Powdered Beverage, India, Mondelēz India Foods talks about their marketing initiatives focused at driving behavioural change in consumers and reaching more markets especially rural

 

Sam Balsara, Chairman of Madison World, talks of the USP of bringing Vikram Sakhuja on board, the comfort of not chasing revenue targets, launching a standalone digital media agency in future and the retirement conundrum

 

Growing and succeeding are part of an entrepreneur’s life, requiring motivation, a strong self-belief and, sometimes, a slap right across your face in order to re-analyse your flaws and climb the ladder again

 

While the focus of the exploding debate is mainly on the sell side right now, it does affect the buy side as well, and brands can hardly afford to sit on the sidelines

 

Nadia Chauhan Kurup, Joint MD & CMO, Parle Agro India talks about Frooti’s brand revamp and how they aim to reach more target groups through the new communication and marketing

The Week in Pictures

SlideShow

VINEET JAIN, AROON PURIE, UDAY SHANKAR, CVL SRINI BAG TOP HONOURS @IAA LEADERSHIP AWARDS
CORPORATE LEADERS DISCUSS HOW TO ‘CREATE OUTCOMES’ @NIELSEN INDIA CONSUMER 360
TOP POLITICAL, MEDIA PERSONALITIES JOIN RAVI NEGI FAMILY IN THEIR CELEBRATIONS
MAJESTIC MRSS CELEBRATES ANNUAL FOUNDERS DAY, ANNOUNCES MRSS INDIA IPO AT THE EVENT
TRAVEL + LEISURE INDIA AND SOUTH ASIA RECOGNIZES INDIA’S BEST WITH AWARDS
DESERVING INDIANS ACROSS THE WORLD LAUDED AT ‘NRI OF THE YEAR’ AWARDS

 

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