Stories of the Week

 

Host of start-ups begin to make an impact, but do they have what it takes to elbow out the big daddies of advertising from the business?

 

Amanpreet Bajaj, Country Manager, Airbnb India, tells us about the ongoing #Live There campaign, the newly launched Trips offering, and plans to showcase unexplored locations in the country

 

Here is a sector by sector analysis of the implications of the Goods and Services Tax (GST) for the M&E industry by Utkarsh Sanghvi, Partner - Indirect Tax, Media & Entertainment, EY India

 

Sanjiv Puri, Chief Executive Officer of ITC, was in conversation with American economist and management guru Michael Porter, Professor, Harvard Business School, at the recent #PorterPrize awards event in Mumbai.

 

BY SUNNY NAGPAL

Managing Director, Httpool India

 

The Broadcast Audience Research Council faces its first serious test as English news channels pull the plug; questions raised about timing of NBA’s sudden tirade against channels using multiple LCNs, a practice that has been going on for months

The Week in Pictures

SlideShow

HARVARD GURU MICHAEL PORTER MESMERIZES AUDIENCE AT THE #PORTERPRIZE AWARDS
R SRIDHAR ‘UNLOCKS’ ‘THE REAL POWER OF IDEATION’ AMIDST AD INDUSTRY FRIENDS & COLLEAGUES
RAYMOND SET TO TAKE INDIA’S ICONIC KHADI GLOBAL WITH THE LAUNCH OF ‘KHADI BY RAYMOND’
MARKETING THOUGHT LEADERS SHOWCASE IDEAS AND CREATIVE TECHNIQUES AT PROMAXBDA INDIA ANNUAL CONFERENCE
LAADLI MEDIA AWARDS HONOURS MEDIA AND ADVERTISING EXCELLENCE IN GENDER PORTRAYAL
DESIGN AND MARKETING EXPERTS DISCUSS THE IMPORTANCE OF DESIGN AT ADOBE’S ‘LEAD BY DESIGN’ SEMINAR

 

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