Stories of the Week

 

We have more pitches going in the industry than ever before, undermining the brand-agency relationship, even as the process of pitching itself continues to be as unregulated as it was 5-6 years ago

 

Lufthansa, with its latest campaign and a brand new logo, is trying to lure new age travellers to #SayYesToTheWorld. Wolfgang Will, Senior Director, South Asia, Lufthansa German Airlines and Sangeeta Sharma, Senior Manager — Marketing & Product, Lufthansa India tell us how

 

Uttam Pal Singh, Head of Discovery Kids talks about Discovery Kids’ new animation series, Little Singham. Madhu S Dutta, Head Marketing, Raymond talks about the brand’s first campaign for its Khadi collection

 

After months of speculation, it’s finally official. Scarecrow Communications has been acquired by international advertising agency network, M&C Saatchi. We talk to Manish Bhatt, Raghu Bhat and Arunava Sengupta - the three founding partners of the eight-year-old agency, Scarecrow Communications - and Richard Morewood, CEO Asia, M&C Saatchi about all that the acquisition entails

 

The Advertising Agencies Association of India presented Rana Kapoor with the Outstanding Indian Brand Builder Award for his long-standing support to the Media and Communications industry

 

Pankaj Arora, President – Personal Lines, Banks & Affinity & Marketing, Liberty Videocon General Insurance Company talks about the usefulness of digitization and how the insurance industry is also waking up to its many benefits

The Week in Pictures

SlideShow

EMINENT JURY PICKS WINNERS OF GOLDEN MIKES RADIO ADVERTISING AWARDS
MADDYS 2018 SEE TOP ADVERTISING AND MARKETING INDUSTRY LEADERS IN ATTENDANCE
LOKMAT MAHARASHTRIAN OF THE YEAR AWARDS 2018 RECOGNIZE EXCEPTIONAL TALENT
CNBC-TV18’S INDIA BUSINESS LEADER AWARDS HONOUR HIGH-ACHIEVERS, OUTSTANDING LEADERS AND TOP VISIONARIES
DIGITAL PLATFORM ARRÉ CELEBRATES SECOND ANNIVERSARY IN MUMBAI
VIACOM18 & FILM HERITAGE FOUNDATION HOST POWER PACKED EVENING WITH CHRISTOPHER NOLAN IN ATTENDANCE

 

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