Stories of the Week

 

The Broadcast Audience Research Council faces its first serious test as English news channels pull the plug; questions raised about timing of NBA’s sudden tirade against channels using multiple LCNs, a practice that has been going on for months

 

Amit Gujral, Head of Corporate Marketing, LG Electronics India, says strategy of putting customer first and adapting communication for India’s diverse markets has been the key to the brand’s success over the past 20 years

 

Sakshi Choudhary, Creative Supervisor, OgilvyOne, talks about being one of the 15 women across the globe to be chosen for the coveted Cannes Lions 2017 ‘See It Be It’ acceleration programme 

 

The Essel Group recently commemorated 90 years of its existence, with its Chairman and Rajya Sabha MP Subhash Chandra announcing launch of the DSC Foundation and ‘Sarthi’ initiative. President Pranab Mukherjee and PM Narendra Modi attended the mega celebration in New Delhi.

 

In our Backbeat section, Jasneet Bachal, Head of Marketing, Kotak Life Insurance, says that as individuals, we are losing touch with our human side while the expectation of brands is to humanize to build a connect with consumers

 

Publishers jubilantly launch ‘Newspapers are growing’ campaign as Audit Bureau of Circulations (ABC) figures show Print medium adding 2.37 crore copies and 251 publishing centres over the last 10 years; with 4.87% increase in CAGR

The Week in Pictures

SlideShow

RAYMOND SET TO TAKE INDIA’S ICONIC KHADI GLOBAL WITH THE LAUNCH OF ‘KHADI BY RAYMOND’
MARKETING THOUGHT LEADERS SHOWCASE IDEAS AND CREATIVE TECHNIQUES AT PROMAXBDA INDIA ANNUAL CONFERENCE
LAADLI MEDIA AWARDS HONOURS MEDIA AND ADVERTISING EXCELLENCE IN GENDER PORTRAYAL
DESIGN AND MARKETING EXPERTS DISCUSS THE IMPORTANCE OF DESIGN AT ADOBE’S ‘LEAD BY DESIGN’ SEMINAR
AUDIT BUREAU OF CIRCULATION HIGHLIGHTS GROWTH OF PRINT MEDIUM AT EVENT IN MUMBAI
NINTH REALTY PLUS CONCLAVE & EXCELLENCE AWARDS 2017-EAST CELEBRATED IN THE CITY OF JOY

 

From The Archives