Stories of the Week

 

Why do some brands move away from cult taglines associated with them, and find new ones? Why do others stick with the same tagline for decades? 

 

Contract India is back in the reckoning, with new leadership, new business and an A-Team drawn from senior management that unifies the agency across offices 

 

As Reebok opened its first Reebok Fitness Studio in Mumbai, Somdeb Basu, Brand Director, Reebok India tells us how the brand’s focus on fitness, extra detailing and targeting women has helped reap rich dividends

 

DB Corp’s Girish Agarwal, Group M’s CVL Srinivas, Madison’s Sam Balsara, Mindshare’s Ashutosh Srivastava and Omnicom’s Jasmin Sohrabji express their views on the need to smash silos for marketing effectiveness ahead of the exchange4media Conclave 2014

 

BJP’s  celebrated IT cell guru Arvind Gupta shares the best practices employed by the party in the Lok Sabha elections while marketers decode whether Tier II and III cities are the growth drivers for the brand at exchange4media’s CMO League held in Gurgaon on September 5

 

The Indian Marketing Awards 2014 aim to recognize and celebrate the most innovative and effective campaigns for their strategy, execution and delivery

The Week in Pictures

SlideShow

ARVIND GUPTA OF BJP TALKS AT THE CMO LEAGUE
HUL, BJP, PHD WIN AT MMA SMARTIES INDIA AWARDS 2014
CASE STUDIES PRESENTED AHEAD OF EMVIES 2014
CELEBRATING NEW VENTURES AT WHYNESS & ECOLE INTUIT.LAB
6TH REALTY PLUS CONCLAVE AND EXCELLENCE AWARDS 2014 FOR NORTH
MICROSOFT REIMAGINES MSN @ NEW DELHI

 

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