Stories of the Week

 

Post the tsunami of demonetization, the Pitch Madison Advertising Report 2017 has predicted that the Indian Adex is set to grow by 13.5% and cross Rs 56,152 crore mark in 2017

 

Mahindra & Mahindra is back with a sequel to its popular 2013 campaign ‘Live Young, Live Free’. Vivek Nayer, CMO, Automotive Division, Mahindra & Mahindra Ltd, says the campaign stands true to the brand’s core values and explains how the brand is evolving with changing market demands

 

Karan Gupta, CEO, AndBeyond.Media talks about the importance of story-telling and how the art needs to evolve with time to stay relevant.

 

BBDO India’s Chairman & CCO Josy Paul and CEO Ajai Jhala talk of the ‘Acts, not Ads’ philosophy that transcends their work, draws big brands as clients, and makes them the most awarded creative agency in the country

 

Parag Milk Food is leaving no stone unturned to come up with innovative products to grab the consumer’s attention. Akshali Shah, VP, Strategy Planning-Sales & Marketing, Parag Milk Foods Limited shares some insights into some of the group’s efforts and strategies

 

Discovery Communications launched a premium sports channel DSPORT on March 6, 2017. Karan Bajaj, Senior Vice President & General Manager, Discovery Networks Asia-Pacific, says that meeting the under-served needs of the consumer will be the network’s strategy, going forward, across its portfolio

The Week in Pictures

SlideShow

SAM BALSARA LAUNCHES THE FIFTEENTH EDITION OF PITCH MADISON ADVERTISING REPORT
MARKETING PUNDITS SHARE INSIGHTS ABOUT POWER & REACH OF DATA-DRIVEN MARKETING
HIGH LEVEL JURY MEETS TO SELECT THE BEST NEWS BROADCASTERS OF INDIA
RADIO CITY 95 FM LAUNCHES WITH A BANG IN KOLHAPUR
RAJASTHAN PATRIKA CELEBRATES BETA LAUNCH OF ITS SATELLITE CHANNEL
BTVI HOSTS THE AUTO SHOW CAR INDIA & BIKE INDIA AWARDS 2017 TO HONOUR AUTOMOBILE INNOVATIONS

 

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