Stories of the Week

 

With dramatic changes in the way consumer communications are driven today and talent in short supply, will it manage to keep pace and deliver value to its stake-holders? 

 

Ajay Kakar, Chief Marketing Officer – Financial Services, Aditya Birla Group talks about the need to make customers understand the company’s products, de-mystifying financial services and the latest ad in the Jaanoge Tabhi Toh Maanoge campaign

 

HG Raghunath, CEO, Watches & Accessories and Ronnie Talati, Senior VP and CMO, Watches & Accessories, Titan Company Limited, talk about their marketing plans in North India during this festive season and their ever increasing presence in Tier II and Tier III (middle India) cities

 

A festive film by the Indian Super League, a new club-based football competition, features top international footballers from its franchises doing football drills with fireworks

 

When it comes to food, the Dutch and Indians are not very different. Both countries have a rich agricultural history that translates into a wide variety of culinary delights on the dinner table

 
A positive consumer sentiment this festive season has unleashed a veritable brand war, and sent cash registers ringing in the advertising industry

The Week in Pictures

SlideShow

IAA CONDUCTS MARKETING SEMINAR ON REAL ESTATE
FORBES INDIA HOSTS LEADERSHIP AWARDS 2014
GQ INDIA HOSTS MEN OF THE YEAR AWARDS 2014
JWT MINDSET WINS BIG AT ADEX 2013 AWARDS
IPRCCA JURY MEMBERS SELECT THE BEST IN INDIAN PR
BINDASS LAUNCHES BINDASS PLAY ON ITS SEVENTH ANNIVERSARY

 

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