Stories of the Week

 

In a marketplace overflowing with apps, driven by lofty revenue models in packed market segments, with little to tell each other apart, perhaps the real question is not whether the bubble will burst, but what will prick the bubble... 

 

Sandeep Komaravelly, Senior Vice President – Marketing, Snapdeal talks about the objective of the campaign and signing on a celebrity brand ambassador 

 

We present key take-aways from the recently released FICCI-KPMG Indian Media & Entertainment Industry Report, 2015 

 

CII’s Indian Women Network launches new survey about women at the workplace and extends flagship initiative, ‘100 Hours of Change’, to connect eminent women professionals with students looking to enter the corporate world

 

Matthew Amroliwala, Presenter, Global - BBC World News and Kamal Bali, MD of Volvo India discuss Volvo’s philosophy, the auto industry’s future and marketing in the digital age at a ‘One On One’ conversation presented by exchange4media in association with BBC World News in Mumbai 

 

Parle Agro’s mango drink Frooti has revamped its visual identity and unveiled it in a new campaign. While retaining its yellow theme, it has introduced bold, bright colours and a block typeface

The Week in Pictures

SlideShow

EMINENT SPEAKERS ROOT FOR SELF-REGULATION @ASCI’S ‘CREATIVITY, FOR GOODNESS’ SAKE!’
BBC’S MATTHEW AMROLIWALA AND VOLVO’S KAMAL BALI ON BRAND BUILDING IN THE TECH ERA
TIMES NOW’S 3RD EMERGING INDIA FORUM, SINGAPORE DISCUSSES BUDGET 2015
BUSINESS LEADERS AND SOCIALITES GATHER AT THE FORBES INDIA TROPHY, 2015
WINNERS OF CNN-IBN INDIAN OF THE YEAR 2014 ANNOUNCED
MAHESH BHATT ENCOURAGES DEBATE ON CENSORSHIP AT ELEVATE 2015

 

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