Stories of the Week

 

Masturbation, menstrual blood, gay sex, bald head for hair oil... as more and more such shockers appear in the storyboard of ads, IMPACT deciphers the trend to see what’s in it for brands

 

With the launch of SpiceJet’s first-ever TVC, Debojo Maharshi, CMO, SpiceJet talks about the campaign, focus on growing regional connectivity and how the brand is working to win back the consumer’s confidence after facing a rough patch in 2014

 

Aditya Bhat, Head, Aur Dikhao talks about the Swachh Bharat Abhiyaan film starring Kangana Ranaut and Amitabh Bachchan that went viral. Preeti Vyas, Chairwoman and CCO at VGC talks about redesigning Aditya Birla Group’s logo. Colvyn Harris talks about Harris-Mint, his latest venture

 

In this week’s Backbeat column, Ravi Bhushan, Chief Operating Officer, Spuul, talks about all that draws him to independent cinema and why there is a need to provide exposure to this breed

 

Genius, non-conformist, forthright, enigmatic ... we salute the qualities that set adman R Balki apart from the rest as he quits advertising to devote his time to film-making

 

Siddhartha Pahwa, CEO, Meru Cabs Private Limited, talks about the sudden offensive and the transformation of Meru Cabs from a call centre-led business to an app-led one with 4.8 million people using its app today

The Week in Pictures

SlideShow

BW MUTUAL FUND SUMMIT SIMPLIFIES BUSINESS OF MUTUAL FUNDS IN INDIA
GRAND LAUNCH FOR DESHDOOT GROUP FOUNDER DEOKISAN SARDA’S BOOK IN MUMBAI
DENTSU AEGIS NETWORK AND LODESTAR UM WIN BIG AT E4M MEDIA ACE AWARDS
VERMILLION COMMUNICATIONS, SPAN, INFINITY ARE WINNERS @DELHI AD CLUB’S ICE AWARDS
AAAI HONOURS SRINIVASAN SWAMY WITH LIFETIME ACHIEVEMENT AWARD
MEDULLA COMMUNICATIONS THROWS BASH TO CELEBRATE ITS CANNES ACCOLADES

 

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