Stories of the Week

 

63rd Cannes Lions International Festival of Creativity turns into platform for affirmative action as adland’s ‘Big Six’ holding company CEOs come together to pledge support for UN’s Sustainable Development Goals; tech subverts reality & collaboration touches new levels in a rapidly transforming world.

 

It is their third product launch in three years and marks Datsun’s foray into the entry level segment of cars in India. Guillaume Sicard, President – Nissan India Operations talks about the new Datsun redi-GO and why he feels it will resonate in the Indian market.

 

In the Backbeat column, SapientNitro‘s Indranil Mukherjee talks about the importance of creating a culture that is tolerant of failure as without that there’s little chance of being able to disrupt things.

 

To announce its entry into a new category - fans, Finolex, the leading manufacturer of pipes and cables, has launched a new ad film campaign

 

Behind every good ad film is an even better ad film-maker whose unique story-telling is evident in the brilliance we see on screen. IMPACT meets 10 of the country’s top ad film-makers to explore the power of each one’s magic touch

 

Yadvinder Singh Guleria, Senior Vice President – Sales & Marketing, of Honda Motorcycle & Scooter India Pvt. Ltd. talks about the various initiatives the brand has undertaken to multiply sales and increase customer engagement

The Week in Pictures

SlideShow

HUL, MINDSHARE & OMD WIN BIG AT INDIAN DIGITAL MEDIA AWARDS 2016
JURY MEETS TO SELECT BEST OF DIGITAL MEDIA CAMPAIGNS FOR IDMA 2016
ADITYA BIRLA FINANCIAL SERVICES GROUP HONOURS AGENCY PARTNERS AT THE FOURTH EUREKA AWARDS
NETWORK18 FELICITATES WINNERS OF CNN-NEWS18 ‘INDIAN OF THE YEAR’ 2015
THE ADVERTISING CLUB PRESENTS ANNUAL AD REVIEW: ‘WHO CARES? WHO CARES?’
AMBI PARAMESWARAN’S LATEST BOOK ‘NAWABS, NUDES, NOODLES’ LAUNCHED AT GODREJ INDIA CULTURE LAB

 

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