Stories of the Week

 

Taking a high profile exit, rapid expansion in the English Cluster as well as demonetization in his stride, MK Anand, MD & CEO, Times Network now aims to conquer the Digital front and take the company to over Rs 1,000 crore

 

In the centenary year of the Spain-based Roca Group, K E Ranganathan, MD, Roca Bathroom Products tells us how the brand managed to solidify its position in India and its latest ad campaign, ‘My Bathroom’

 

Namita Roy Ghose, Director, White Light Moving Picture Company, talks about how stories formed an important part of her life and also about her newly released book, The Wrong Turn

 

Declan Moore, CEO, National Geographic Partners, decodes the extensive re-brand carried out across media platforms to position Nat Geo as a leader in premium content and embrace a global tagline – ‘Further’, and how it is going to play out in India

 

Pushkar Jain, Chief Marketing Officer, BlueStone talks about building the brand into the preferred platform for 20-something fashion-forward women; and developing it organically by creating consumer traction rather than buying transactions through digital media

 

KV Sridhar’s .hypercollective is a platform for bringing together agencies working in the realm of data science, analytics and technology to create highly impactful work. With 21 collaborators already on board, Sridhar talks about the idea behind the venture and how he sees it moving forward

The Week in Pictures

SlideShow

IMPACT UNVEILS THE 50 MOST INFLUENTIAL WOMEN 2017 LIST; MALINI AGARWAL IS TOPPER
MUSIC BROADCAST LIMITED CELEBRATES ITS LISTING ON BOMBAY STOCK EXCHANGE
PITCH CMO SUMMIT 2017: A CONGREGATION OF INDIA’S BIGGEST BRAND CUSTODIANS
POWER JURY COMES TOGETHER TO PICK THE MOST CREATIVE IDEAS IN OUTDOOR ADVERTISING
JWT, SCARECROW WIN BIG AT 7TH EDITION OF IAA’S OLIVE CROWN AWARDS
AFTER A DECADE-LONG WAIT, MUMBAI’S ICONIC PARTY PAD, RAZZBERRY RHINOCEROS IS BACK!

 

From The Archives