Stories of the Week

 

Native advertising is gaining ground, thanks to its non-intrusive nature, and experts predict it will grow to 20-25% of the digital ads universe in India in the next 2-3 years

 

Havmor is working on becoming one of the top league of ice-cream makers in India. Chaitanya Rele, VP, Head of Marketing, Havmor Ice Cream Ltd tells us how the brand hopes to achieve a turnover of Rs 1,000 crore by 2020

 

Adman, writer and director Nitesh Tiwari of the Dangal fame talks about his association with the cult quiz show, Kaun Banega Crorepati which released the ad campaign for its ninth season this week

 

Nisha Narayanan, COO, 93.5, Red FM says that Radio should stop selling itself just as Radio but rather offer clients a 360-degree package.

 

Neha Bajaj, Managing Director, Scroll Mantra shares how travelling has worked wonders for her health, mind, soul and even her profession

 

As we enter H2CY17, the M&E industry is expected to meet the projected growth adex estimates, despite the spill over effects of de-monetization, RERA and lack of clarity in the implementation of GST.

The Week in Pictures

SlideShow

RADIO CITY CELEBRATES ITS 16TH ANNIVERSARY WITH A SMASHING BOLLYWOOD PARTY IN MUMBAI
TAMIL LEADERS SHINE AT THE PUTHIYA THALAIMURAI TAMIZHAN AWARDS HELD IN CHENNAI
RIN & LOKMAT WATER SUMMIT ‘17 PROBES SOLUTIONS FOR WATER CONSERVATION IN MAHARASHTRA
THE LIST OF INDIA’S BEST BRANDS UNVEILED AT THE PITCH TOP 50 BRANDS FOR 2017
IPSOS DECODES THE FUTURE OF MARKET RESEARCH & INNOVATION FOR ITS INDIAN CLIENTS AT PEEL
PARTY HOSTED TO CELEBRATE THE SUCCESS OF PUNJABI MUSIC SENSATION, JASBIR JASSI

 

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