LOOKING BEYOND SIR MARTIN AND THE LEGACY HE LEAVES BEHIND...

While WPP agencies and clients in India are unlikely to be affected by his exit, some rival agency honchos are relieved that that they will ‘no longer be up against Sir Martin Sorrell’s personal charisma and involvement in business’

REEBOK RE-PLAY!

Over the last two years, Reebok has been sharpening its focus on fitness and women consumers, and is building on its brand salience. Silvia Tallon, Senior Marketing Director, Reebok India talks about the brand’s renewed marketing strategy and more

TALKING POINT: INDUSTRY TRACKER

Sandip Tarkas, Director, Songdew talks about its partnership with Videocon d2h to launch a TV platform for Indie music. Nikhil Gandhi, President & Chief Business Officer, Times Network talks about a new partnership between Zoom and Myntra

GOING BEYOND TELEVISION

Shaurya Mehta, COO, Living Foodz tells us that Living Foodz’s USP is the original content it airs, even as he charts the future course for the brand to focus on the Regional, Digital and Activations space


ESSEL GROUP CELEBRATES BEING #YOUNGAT90

The Essel Group recently commemorated 90 years of its existence, with its Chairman and Rajya Sabha MP Subhash Chandra announcing launch of the DSC Foundation and ‘Sarthi’ initiative. President Pranab Mukherjee and PM Narendra Modi attended the mega celebration in New Delhi.

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