Stories of the Week

 

While WPP agencies and clients in India are unlikely to be affected by his exit, some rival agency honchos are relieved that that they will ‘no longer be up against Sir Martin Sorrell’s personal charisma and involvement in business’

 

Over the last two years, Reebok has been sharpening its focus on fitness and women consumers, and is building on its brand salience. Silvia Tallon, Senior Marketing Director, Reebok India talks about the brand’s renewed marketing strategy and more

 

Sandip Tarkas, Director, Songdew talks about its partnership with Videocon d2h to launch a TV platform for Indie music. Nikhil Gandhi, President & Chief Business Officer, Times Network talks about a new partnership between Zoom and Myntra

 

Shaurya Mehta, COO, Living Foodz tells us that Living Foodz’s USP is the original content it airs, even as he charts the future course for the brand to focus on the Regional, Digital and Activations space


 

The Essel Group recently commemorated 90 years of its existence, with its Chairman and Rajya Sabha MP Subhash Chandra announcing launch of the DSC Foundation and ‘Sarthi’ initiative. President Pranab Mukherjee and PM Narendra Modi attended the mega celebration in New Delhi.

 

Ayshwarya Sharma, Brand Strategy Associate, Leo Burnett India & Director, Instrupad tells the story of the birth of Instrupad, a platform for Indie musicians to showcase their creation.

The Week in Pictures

SlideShow

GOLDEN MIKES RADIO ADVERTISING AWARDS 2018 RECOGNIZE INDUSTRY’S MOST DESERVING ACHIEVERS
AIMA MANAGING INDIA AWARDS HONOUR THE BEST IN THE INDUSTRY
BW BUSINESSWORLD’S GREAT INDIA DEBATE BRINGS TOGETHER INTELLECTUALS ACROSS INDUSTRY SECTORS
BW BUSINESSWORLD SMART CITIES CONCLAVE PATNA 2018 SEES EMINENT INDUSTRY LEADERS IN ATTENDANCE
EMINENT JURY PICKS WINNERS OF GOLDEN MIKES RADIO ADVERTISING AWARDS
MADDYS 2018 SEE TOP ADVERTISING AND MARKETING INDUSTRY LEADERS IN ATTENDANCE

 

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