GIVING BIRTH TO INSTRUPAD

Ayshwarya Sharma, Brand Strategy Associate, Leo Burnett India & Director, Instrupad tells the story of the birth of Instrupad, a platform for Indie musicians to showcase their creation.

THE BROKEN PITCH

We have more pitches going in the industry than ever before, undermining the brand-agency relationship, even as the process of pitching itself continues to be as unregulated as it was 5-6 years ago

‘CRANE’D TO SUCCESS

Lufthansa, with its latest campaign and a brand new logo, is trying to lure new age travellers to #SayYesToTheWorld. Wolfgang Will, Senior Director, South Asia, Lufthansa German Airlines and Sangeeta Sharma, Senior Manager — Marketing & Product, Lufthansa India tell us how

TALKING POINT: INDUSTRY TRACKER

Uttam Pal Singh, Head of Discovery Kids talks about Discovery Kids’ new animation series, Little Singham. Madhu S Dutta, Head Marketing, Raymond talks about the brand’s first campaign for its Khadi collection

M&C SAATCHI ACQUIRES SCARECROW

After months of speculation, it’s finally official. Scarecrow Communications has been acquired by international advertising agency network, M&C Saatchi. We talk to Manish Bhatt, Raghu Bhat and Arunava Sengupta - the three founding partners of the eight-year-old agency, Scarecrow Communications - and Richard Morewood, CEO Asia, M&C Saatchi about all that the acquisition entails

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