RECOGNITION FOR RANA KAPOOR OF YES BANK @GOAFEST

The Advertising Agencies Association of India presented Rana Kapoor with the Outstanding Indian Brand Builder Award for his long-standing support to the Media and Communications industry

THE DIGITAL ERA OF INSURANCE

Pankaj Arora, President – Personal Lines, Banks & Affinity & Marketing, Liberty Videocon General Insurance Company talks about the usefulness of digitization and how the insurance industry is also waking up to its many benefits

‘INDIA IS ONE OF OUR TOP 4 GLOBAL MARKETS’

Nick Emery, Global CEO, Mindshare talks of key leadership changes, the evolving client-agency relationship, digital transformation, the India market and more...

DETOXING INDIA, ONE TEABAG AT A TIME

Tetley Tea, a part of Tata Global Beverages, has launched a new campaign entitled ‘Andar se Clean and Bahar se Active’ with Bollywood actress Deepika Padukone as the new face of the brand. Puneet Das, Marketing Head – India, Tata Global Beverages talks

CHARTING A NEW COURSE FOR BTVI

Four name changes as well as some leadership changes in a decade have only served to strengthen BTVI. Megha Tata, Chief Operating Officer, BTVI tells us about overcoming the multiple challenges and achieving higher viewership share, while shedding light on the journey ahead

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