Stories of the Week

 

Industry stakeholders count on accurate and credible readership data, based on increased sample size and stringent checks, to reflect ground reality in new Indian Readership Survey (IRS) slated for release in 2017 end

 

Lluis Ruiz Ribot, CMO, KFC India talks about how the company managed to register positive system sales growth for the third quarter in a row and how it has managed to endear itself to  consumers even more, courtesy the brand’s fresh marketing approach

 

As the advertising sector becomes more programmatic-driven, advertisers are fast realising the importance of data. Zeotap’s Projjol Banerjea, CPO & Founder and Daniel Heer, CEO and Founder share the potential of telco-generated data and how it can help advertisers understand consumers better

 

SONY SAB has unveiled a new brand identity with a new logo, tagline and a new line up of comedy shows. The family humour channel aims to engage with the youth, consolidate its presence in Western India and strengthen its reach in the North.

 

Steve King, Global CEO, Publicis Media, on his very exciting journey over the last 18 months including the ‘big five’ consolidation, leveraging AI, and the importance of being a ‘connector’

 

Harikrishnan Pillai, Co-Founder, TheSmallBigIdea, talks about the lessons that he learnt as the head of Rotaract, the youth wing of Rotary which helped him retain talent at his Digital agency

The Week in Pictures

SlideShow

LOKMAT MEDIA URJA SUMMIT PUTS SPOTLIGHT ON CREATING SUSTAINABLE ENERGY ECOSYSTEM
NAWAZUDDIN SIDDIQUI TALKS ABOUT INDIAN FILM AWARDS AND MORE AT “OFF THE CUFF”
EXCHANGE4MEDIA’S DIGITAL CONFERENCE TECHMANCH SHOWCASES UNIQUE DIGITAL STRATEGIES FOR MARKETERS AND AGENCIES
AIESEC STAKEHOLDERS SHARE INSIGHTS ON HOW TO MAKE MUMBAI BUSINESS SMART
MUMBAI PRESS CLUB HONOURS OUTSTANDING WORK DONE BY JOURNALISTS @REDINK AWARDS
TO THE NEW & AMAZON WEB SERVICES DECODE DIGITAL TRANSFORMATION FOR MEDIA & ENTERTAINMENT

 

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