RADIO HAS THE POWER TO DIRECTLY IMPACT CONSUMER BEHAVIOUR

Apurva Purohit, President, Jagran Prakashan and Director, Music Broadcast Limited tells us about the growing influence of Radio and how it can effect product and brand-level behavioural changes; a key insight for advertisers and media planners.

IT’S TIME TO MAKE ‘EXPERIENCES’ YOUR BUSINESS, SAYS SHANTANU NARAYEN @ADOBE SUMMIT 2018

President and CEO, Adobe, calls for focus on ‘experiences’, design and intelligence; AI expected to be more powerful an entity than the Internet was at its advent

AMAZON NOW TODAY IS WHAT WE WERE IN 2015: GROFERS CEO

Online grocery delivery service Grofers has recently introduced orange e-autorickshaws to aid their supply business. Albinder Dhindsa, Co-founder & CEO of Grofers and Prashant Verma, Vice President-Marketing, Grofers tell us more

BEYOND WINNING A PITCH

Aniruddha Atul Bhagwat, Co-founder & Director, Ideaosphere Consulting talks about one of his most cherished pitching experiences that made him realise that at times, it’s not about winning or losing a pitch but about letting the experience add value to your lives 

FEARLESS NADIA

Nadia Chauhan, Joint Managing Director & Chief Marketing Officer, Parle Agro Pvt. Ltd, is topper of IMPACT’s 50 Most Influential Women in Media, Marketing & Advertising List, 2018 for steering a legacy business towards modern cutting-edge practices and market leadership

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