FOR VIVO, IT’S ALL ABOUT THE CONSUMER

Vivo recently announced a new face for its brand, Aamir Khan. We talk to Nipun Marya, Director, Brand Strategy, Vivo India, about why Aamir is a good fit for the brand and what the brand is doing to ensure long-term growth in the Indian market

TALKING POINT: INDUSTRY TRACKER

Abraham Thomas of Radio City 91.1 FM talks about the fifth edition of the Radio City Freedom Awards 5.0. Mayank Pareek of Tata Motors tells us about Tata Nexon’s association with the Board of Control for Cricket in India as the official partner for VIVO IPL for the next three years

A BETTER WAY TO LIVE IS KNOWN ONLY TO THOSE WHO TRAVEL

Akash Gupta, Founder and CEO, Mobycy who believes in instinctive and spontaneous travel itineraries instead of making a bucket list of touristy places to cover during a trip. He talks about his learnings from a few of his trips and how each trip changed him as a person


UNSTOPPABLE

Unfazed by challenges, Television continues to dominate the media space; expansion of FTA channels, launch of regional channels of various genres in Hindi-speaking markets set to propel the medium even higher

DRIVING CHANGE THE CASTROL WAY

Engine oil brand Castrol has chosen the activist route for advertising with its new campaign. Kedar Apte, VP - Marketing, Castrol India tells us why the brand decided to do something different and elaborates on the challenges associated with the category

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