Stories of the Week

 

John Seifert, Worldwide Chairman & CEO, Ogilvy & Mather, talks of India as the fastest growing market in the network, his ‘Next Chapter’ strategy, target of a 50-50 gender balance in critical leadership ranks and journey from intern to CEO in his nearly 40 years with the company

 

With 80% of their total transactions across the country taking place online, Ravi Santhanam the newly appointed Chief Marketing Officer of HDFC Bank, elaborates on why it makes perfect sense to launch #StartDoing, a digital-only campaign for the brand

 

Piyush Pandey, Executive Chairman and Creative Director, South Asia Ogilvy & Mather India talks about the agency’s recent reshuffling in its creative leadership and how the change does not mean that he is planning to retire anytime soon

 

Zirca Digital Solutions’ new tool, ContentdB, is aimed at helping marketers amplify their digital campaigns. Neena Dasgupta, CEO & Director and Karan Gupta, Managing Director, Zirca talk about the importance of a tool like ContentdB and all that Zirca is doing to become the one-stop digital shop for marketers

 

The legendary Roda Mehta, a pioneer in establishing scientific media planning and buying in India, was honoured with the Advertising Agencies Association of India’s Lifetime Achievement Award in Mumbai recently. Here we present excerpts from her acceptance speech

 

Sanjeev Bhargava, Director, Brand for Times of India and Mirror, considers it his mission to drive greater English readership and believes the brand must continue empowering young people through youth-centric properties

The Week in Pictures

SlideShow

INDUSTRY TURNS UP IN FULL FORCE TO CHEER RODA MEHTA AS AAAI HONOURS HER WITH LIFETIME ACHIEVEMENT AWARD
ZIRCA LAUNCHES NATIVE ADVERTISNG DISTRIBUTION PLATFORM ‘CONTENTDB’ WITH A BIG BASH IN MUMBAI
YES FOUNDATION HOLDS CONVOCATION CEREMONY FOR MEDIA FOR SOCIAL CHANGE
TIMES OF INDIA RESPONSE FAMILY CELEBRATES REUNION WITH MUSIC, COCKTAILS & NOSTALGIA
RADIO CITY CELEBRATES ITS 16TH ANNIVERSARY WITH A SMASHING BOLLYWOOD PARTY IN MUMBAI
TAMIL LEADERS SHINE AT THE PUTHIYA THALAIMURAI TAMIZHAN AWARDS HELD IN CHENNAI

 

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