Advertising in India, has been on an upswing ever since the satellite boom in 1993. The sudden spurt in the number of private channels, gave an incredible amount of T.V advertising space to advertising agencies and media houses. T.V advertising, as most of you may know is the most profitable and the most influential of all other advertising mediums. Advertising on T.V enabled a number of organizations gain an incredible amount instant leverage. Helping them in the process is a number of ad agencies that have used their creativity to capture the imagination of the people. Heading the list of best advertising agency India, is of course Ogilvy and Mather. Started by David Ogilvy, the father of modern day advertising, O&M is an international ad agency that is based in several countries around the globe. In India, the advertising agency is headed by the moustachioed maverick Piyush Pandey.

O&M India has created some amazing commercials. Let’s take the example of a utilitarian product like Fevicol. Popularising a generic white adhesive is definitely a difficult task, but humorous ads created by O&M, reportedly increased its sales by 35%. Closely following the footsteps of O&M is McCann Erickson. Headed by the Prasoon Joshi the agency hit the jackpot with the Coca Cola commercials that captured the imagination of the small town consumers. Apart from these two, there are several other advertising agencies India, like Rediffusion, Mudra, Leo Burnet and Lintas that have frequently enthralled the audience with their creativity, wit and poignant presentation of information.

Keeping a tab on these creative hot houses is Advertising Agencies Association of India (AAAI), which is the official national organization, devised to promote the interests of advertising agencies in India. AAAI also serves as a self censoring body, which keeps a watch on the kind of ads that appear on radio and TV. If someone finds the content of an ad vulgar, corruptive or instigative, he/she can write to AAAI and lodge a formal protest. A number of ads have been banned by AAAI, due to their inappropriate content.

Now by logging onto www.impactonnet.com, you can find out everything about the latest advertising trends in India. Impactonnet is the online version of Impact, which is advertising, media and business weekly. Impact, focuses a lot on the unique aspects Indian advertising and is avidly read by advertising, media and PR professionals. Industry leaders regularly share their thoughts with Impact, and this percolates down to the young executives planning to enter the profession. To find out more about our services, do visit us at www.impactonnet.com.