For all those who have till now declined to believe in the power of the internet as mass medium, the recent report of ZenithOptimedia must have had a sobering impact. As per the latest estimates, Internet Advertising will more than double to Rs 450 crore by the end of the year and will be pegged at around Rs 2,250 crore by the end of 2010. This means that atr its current growth rate Internet will actually the media spends of radio, cinema and outdoor and advertising in less than two years. The report has indeed resulted in a wave of optimism and more and more companies in India have started using the internet to advertise their products.

Internet advertising has a number of advantages, not enjoyed by the other mass mediums. Internet, unlike radio and T.V is an active medium. The person surfing the net is deeply involved in what he’s doing. In such the person is very receptive and susceptible to taking to your ad message if it’s worth his time. As Internet is a very versatile medium, there is no end to the number of ways it can be used to advertise your products.

You have the option of going for banner ads and floaters. If you can afford it, attractive flash based ads can made and either be mailed to few people, who can be encouraged to forward it to their friends. Thus a viral campaign can be started. There is also the pay-per-click option available that can be used to attract traffic to your website. Getting noticed on the Internet is really easy as long as your message is creative, interesting and innovative.

If there’s an issue that clouding the upbeat mood of increased Internet based advertising spends, it’s the lack of superior quality engaging content. Apart from large multinational portals, it’s tough to find original, engaging content. This is where Impact (www.impactonnet.com) comes. Imapactonnet is the online version of Impact, which is a media, business and advertising weekly. Impactonet, is currently celebrating is third year of existence and like its offline version has won several accolades from leading media and corporate houses from helping them gain maximum returns from their online spends. Impact, was one of the publishing houses to realize the potential of the Internet. Impactonnet was set up assist companies to launch full fledged Internet advertising campaigns. The amount of expertise and experience that Impact has on Internet advertising is not available with any other media house in the country. To know more about our services, do visit us at www.impactonnet.com.