CMO INTERVIEW

The Business of Building Trust
Mon, 10/20/2014 - 11:43,

Ajay Kakar, Chief Marketing Officer – Financial Services, Aditya Birla Group talks about the need to make customers understand the company’s products, de-mystifying financial services and the latest ad in the Jaanoge Tabhi Toh Maanoge campaign

The Godrej Proposition
Mon, 10/13/2014 - 11:35,
Ramesh Chembath, Associate Vice President & Head, Marketing, Godrej Appliances tells us about connecting with consumers and why the company is betting on 30% growth this year 
The Bech De Revolution
Mon, 10/06/2014 - 11:14,

Amarjit Singh Batra, CEO, OLX India, talks about the brand’s marketing journey in India, innovations in communications, leveraging Kapil Sharma in recent campaigns and how ‘sell-phone’ is generating the maximum traffic for the brand

Banking on Consumer-Speak
Mon, 09/29/2014 - 11:57,

Karthi Marshan, Executive Vice President & Head - Group Marketing, Kotak Mahindra Bank Limited, talks of banking on the customer’s experience to get first-hand insights and create relevant products

A Whole New World
Mon, 09/22/2014 - 11:44,

Ronita Mitra, Senior Vice President, Brand and Consumer Insights, Vodafone India talks about the brand’s latest campaign, creating brand relevance and increasing brand affinity (and not awareness) and the challenge to take Vodafone to the next level

Brand Fitness
Mon, 09/15/2014 - 12:23,

As Reebok opened its first Reebok Fitness Studio in Mumbai, Somdeb Basu, Brand Director, Reebok India tells us how the brand’s focus on fitness, extra detailing and targeting women has helped reap rich dividends

Caring for India
Mon, 09/08/2014 - 11:19,

Johnson & Johnson India - synonymous with baby care and healthcare - and with many established brands in its repertoire, looks to engage with its target consumers on relevant platforms

A Pleasant Journey
Mon, 09/01/2014 - 11:15,

Mohit Gupta, Chief Business and Marketing Officer, MakeMyTrip.com talks to us about the brand’s new campaign, overcoming challenges in the OTA space and plans going ahead

Fast & Fresh
Mon, 08/25/2014 - 11:18,

Dhruv Kaul, Director-Marketing, KFC, talks about innovative marketing, particularly in the digital space, and says the brand’s motto is being sensitive to the consumer and giving back to the community

Fashionably Digital…
Mon, 08/18/2014 - 11:01,

With Lakmé Fashion Week creating a stir in the fashion and beauty world, Purnima Lamba, Head of Innovation at Lakmé, Hindustan Unilever Ltd. India, talks about leveraging digital and how premiumization has worked for Lakmé brands

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