CMO INTERVIEW

Packing in Style and Class
Mon, 01/19/2015 - 11:08,

Blanket discounts and lowering prices are not strategies Samsonite believes in following, says EP Suresh Menon, CEO, Samsonite South Asia Pvt Ltd. He talks about how Samsonite has upgraded the luggage category and is penetrating smaller markets

Making The Daily Commute Seamless
Mon, 01/12/2015 - 11:30,

Sudarshan Gangrade, VP – Marketing & Category, Ola talks about building the category like an FMCG product and offering seamless urban transport to the consumer

Marketing Good Times
Mon, 01/05/2015 - 11:26,

Samar Singh Sheikhawat, Senior Vice President, United Breweries Limited, talks about the company’s focus on extending the drinking experience to more drinking occasions and garnering effective reach

MAKING A DIFFERENCE, IN TASTE AND LOOK
Mon, 12/29/2014 - 15:01,
Ali Harris Shere, Director-Marketing, Britannia Industries Ltd, talks about the company’s new focus on innovations and differentiation and how they are going about building the ‘healthy’ portfolio in the Indian market
From Heritage to Sportiness
Sun, 12/21/2014 - 12:05,
A heritage brand, Maruti Suzuki has come a long way in the Indian market. Manohar Bhat, Vice President – Marketing, Maruti Suzuki India Limited talks about customizing this heritage to current times, marketing challenges of the industry leader and the way forward
Driving Possibilities
Mon, 12/15/2014 - 12:03,

Hyundai Motor India recently rolled out their first corporate campaign with an aim to connect better with the youth. Sanjay Gupta, Senior General Manager & Group Head – Marketing, Hyundai Motor India, talks about India’s contribution to the global brand and their marketing plans

Serving it Premium
Mon, 12/08/2014 - 11:45,

Manmeet Vohra, Director – Marketing & Category, Tata Starbucks takes us through the company’s growth chart in India, describes the company’s skew towards premiumization and the recently launched global campaign

Cache of Dual Power
Mon, 12/01/2014 - 11:55,

Raghuvesh Sarup, Director-Marketing, Microsoft Mobile Devices, talks about the take-over of Nokia by Microsoft and what the marriage of hardware and software companies has meant for the brand

Looking Through a Fashionable Lens
Mon, 11/24/2014 - 11:22,

Vandana Bhalla, Marketing Head, Eyewear Division, Titan Company Limited aims to transform eyewear into a fashion accessory category and break stereotypes through the marketing and communication activities of Titan Eyeplus

Cracking The Luxury Code
Mon, 11/17/2014 - 11:15,

Puneet Sewra, Marketing Director, TAG Heuer India talks about the brand’s latest campaign, Don’t Crack Under Pressure, signing on two brand ambassadors and how their four Ps differentiate them in the luxury market

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