CMO INTERVIEW

MAKING INDIA FURNITURE-HAPPY
Mon, 11/20/2017 - 11:40,

In a highly fragmented furniture and home-furnishing market, online furniture marketplace Pepperfry has been able to hold its own. Kashyap Vadapalli, CMO, Pepperfry talks about the strategies that he believes will help the company achieve its goal of beautifying 20 million homes by 2020

THE COOKIE THAT DID NOT CRUMBLE
Mon, 11/13/2017 - 12:29,

Nikhil Sen, Managing Director, Unibic Foods India Pvt Ltd, talks about the brand’s journey, the challenges it has faced being a late entrant and the strategies that eventually made people take notice of Unibic, despite the clutter in the biscuit and cookies segment

MAKING THE BEST OF ONLINE AND OFFLINE
Mon, 11/06/2017 - 13:48,

Paytm Mall has a goal of clocking a gross merchandise value (GMV) run rate of $ 4 billion by the end of the year. Amit Sinha, Chief Operating Officer of the company, says business is no fun without innovation

DRIVING PENETRATION TO DRIVE GROWTH
Mon, 10/30/2017 - 12:33,

Mondelez India is increasing its focusing on driving penetration for the Gum, Candy & Beverages categories in the country. Amit Shah, Associate Director – Marketing (Gum, Candy & Beverages), Mondelez India talks about the marketing strategies being employed to take the portfolio to the next level

SUZUKI: FINDING A DIFFERENTIATOR
Mon, 10/23/2017 - 13:41,

Suzuki Motorcycle India Private Limited (SMIPL) may not have the lion’s share of the two-wheeler market in India, but it has had excellent growth numbers so far. Sajeev Rajasekharan, EVP, Sales and Marketing, SMIPL, talks about the brand’s push for a larger market-share

WHEN A ‘PANDA’ DELIVERS HAPPINESS
Mon, 10/16/2017 - 13:01,

Saurabh Kochhar, CEO, Foodpanda India, talks about efforts to make the user experience on the online food-delivery platform more seamless and roping in Shah Rukh Khan as brand ambassador

FOR MAKEMYTRIP, HYPER-PERSONALIZATION IS THE WAY FORWARD
Mon, 10/09/2017 - 13:36,

Saujanya Shrivastava, Group Chief Marketing Officer, MakeMyTrip talks about the challenges the online travel portal faces, and says hyper-personalization is the way to move forward

DRIVING SUCCESS, THE HEALTHY WAY
Sat, 09/30/2017 - 20:23,

Joshua Grace, Regional Marketing Officer, India & South East Asia, Abbott, talks about the brand’s latest campaign, exhorting consumers to live full, healthy lives.

EVOLVING WITH THE CONSUMER
Mon, 09/25/2017 - 13:31,

Ashish Jajoo, VP & Brand Head, Innerwear Business, Aditya Birla Fashion and Retail Ltd talks about the brand’s strategies towards making its presence felt in a significantly crowded segment

TRANSFORMING PANASONIC BRICK BY BRICK
Mon, 09/18/2017 - 13:21,

Sarthak Seth, Head, Brand & Marketing Communications, Panasonic India talks about the brand’s journey from negligible market-share in certain categories a decade ago to an impressive growth over the last few years

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