CMO INTERVIEW

A Pleasant Journey
Mon, 09/01/2014 - 11:15,

Mohit Gupta, Chief Business and Marketing Officer, MakeMyTrip.com talks to us about the brand’s new campaign, overcoming challenges in the OTA space and plans going ahead

Fast & Fresh
Mon, 08/25/2014 - 11:18,

Dhruv Kaul, Director-Marketing, KFC, talks about innovative marketing, particularly in the digital space, and says the brand’s motto is being sensitive to the consumer and giving back to the community

Fashionably Digital…
Mon, 08/18/2014 - 11:01,

With Lakmé Fashion Week creating a stir in the fashion and beauty world, Purnima Lamba, Head of Innovation at Lakmé, Hindustan Unilever Ltd. India, talks about leveraging digital and how premiumization has worked for Lakmé brands

A thought for the brand
Mon, 08/11/2014 - 10:22,

With TVS Star City Plus creating a buzz, Arun Siddharth, Senior General Manager handling the Motorcycles Business of TVS Motor Company Ltd, tells us how a sharp brand thought helps the two-wheeler major communicate better across consumer segments

Signing up for Growth
Mon, 08/04/2014 - 11:16,

Jayant K Singh, EVP-Marketing, GlaxoSmithKline Consumer Healthcare Limited, India talks about screen neutral marketing, innovations and activations run by the brand to target both premium and mass segments of consumers

Ensuring a Smooth Run
Mon, 07/28/2014 - 12:06,

Mansi Madan Tripathy, Chief Marketing Officer, Shell Lubricants India, explains how the company uses experience-driven marketing strategies for different brands to win the hearts and minds of its target audience

‘Cling’-ing To Football
Mon, 07/14/2014 - 11:17,

Soma Ghosh, VP, Marketing – India & South Asia at Castrol, talks about leveraging the millennial consumer through innovative campaigns on Digital and Social media, especially by associating with properties like the 2014 FIFA World Cup

Jabong: Taking Fashion Online
Mon, 07/07/2014 - 12:23,

With the boom in India’s e-commerce industry, the market is becoming increasingly competitive. Praveen Sinha, Founder and Managing Director, Jabong.com, deconstructs the vision and marketing strategies behind the fashion portal

Happy & Healthy
Mon, 06/30/2014 - 11:17,

Vaibhav Kumar, Chief Marketing Officer, Mother Dairy Fruit & Vegetable Pvt. Ltd., talks about the company’s marketing initiatives, re-inventing the brand proposition and targeting young adults by offering them healthy, guilt-free indulgences

Sipping success
Mon, 06/23/2014 - 12:22,

Bhavesh Somaya, Marketing and Innovation Director, Diageo India says bringing to the fold new consumers who attain legal drinking age and fine-tuning the brand message to target the rising number of women consumers are key aspects of Diageo’s marketing strategy

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