Ensuring a Smooth Run
Mon, 07/28/2014 - 12:06,

Mansi Madan Tripathy, Chief Marketing Officer, Shell Lubricants India, explains how the company uses experience-driven marketing strategies for different brands to win the hearts and minds of its target audience

‘Cling’-ing To Football
Mon, 07/14/2014 - 11:17,

Soma Ghosh, VP, Marketing – India & South Asia at Castrol, talks about leveraging the millennial consumer through innovative campaigns on Digital and Social media, especially by associating with properties like the 2014 FIFA World Cup

Jabong: Taking Fashion Online
Mon, 07/07/2014 - 12:23,

With the boom in India’s e-commerce industry, the market is becoming increasingly competitive. Praveen Sinha, Founder and Managing Director,, deconstructs the vision and marketing strategies behind the fashion portal

Happy & Healthy
Mon, 06/30/2014 - 11:17,

Vaibhav Kumar, Chief Marketing Officer, Mother Dairy Fruit & Vegetable Pvt. Ltd., talks about the company’s marketing initiatives, re-inventing the brand proposition and targeting young adults by offering them healthy, guilt-free indulgences

Sipping success
Mon, 06/23/2014 - 12:22,

Bhavesh Somaya, Marketing and Innovation Director, Diageo India says bringing to the fold new consumers who attain legal drinking age and fine-tuning the brand message to target the rising number of women consumers are key aspects of Diageo’s marketing strategy

From product to consumer brand
Sun, 06/15/2014 - 19:28,

Amit Kumar Gope, National Marketing Head of CenturyPly Group, tells us about the brand’s new campaign that targets consumers, not influencers, and the company’s focus on building brand CenturyPly through consistent advertising

Matching the new mindset
Sun, 06/08/2014 - 20:36,

Deepika S Tewari, General Manager, Marketing, Jewellery Division, Titan Company Limited, tells us about the marketing strategy for Tanishq, emerging consumer trends and appealing to the progressive Indian woman with contemporary collections of jewellery

Going beyond tiles
Tue, 06/03/2014 - 12:19,

Sushil Matey, Chief Operating Officer, H&R Johnson (India) tells us that the company is keen to be seen as a serious player in the bathroom, kitchen and marble & quartz space and the challenge lies in extending its strong association in tiles to its other offerings and making it aspirational

Big Bazaar Gets Bigger
Mon, 05/26/2014 - 12:38,

Big Bazaar is undergoing an image make-over – from hypermarket to department store. Akshay Mehrotra, Chief Marketing Officer, Future Retail talks about switching from Print to TV advertising and the brand’s ambitious plan of a new TVC each week for a year

Guiding the complete man
Mon, 05/19/2014 - 11:49,

Mrinmoy Mukherjee, Chief Marketing Officer - Lifestyle Business, Raymond Limited tells us how the brand has evolved over the years and is now educating consumers about the benefits of wearing wool in summer