CMO INTERVIEW

FROM DISRUPTION TO DOMINATION
Sun, 01/21/2018 - 15:10,

Tanishq, the jewellery division of Titan Company Limited, recently celebrated its 20th birthday. Deepika Sabharwal Tewari, Associate Vice President-Marketing, Jewellery Division at Titan Company Limited tells us about the factors that helped the brand become one of the most trusted jewellery

A WELL-OILED MECHANISM
Mon, 01/15/2018 - 13:18,

HP Lubricants is pushing its individual brands to the forefront, starting with HP Racer, to build up on brand salience and customer engagement. Rajnish Mehta of HPCL, talks of the award-winning ‘Roads that Honk’ campaign and how the brand is trying to engage with consumers across the country

CHOOSING QUALITY OVER MARKET-SHARE
Mon, 01/08/2018 - 07:18,

After recently launching their #BeTheBetterGuy campaign, Puneet Anand, Senior General Manager & Group Head, Marketing, Hyundai Motor India, tells us about the brand’s commitment to drive road safety awareness, and explains that while volume and market-share are important, quality remains their biggest priority

WHY HUAWEI PICKED DIGITAL OVER TV
Tue, 01/02/2018 - 11:26,

Chinese telecommunications equipment and services company Huawei believes in engaging with consumers by creating an experience for them. Suhail Tariq, CMO, Huawei Devices Business, tells us why no ads blitzkrieg on TV can help achieve that for the brand

‘EXPERIENTIAL MARKETING IS THE WAY FORWARD’
Tue, 12/26/2017 - 06:04,

Rohit Suri, President & Managing Director, Jaguar Land Rover India talks about his confidence in experiential marketing and that he feels it will help drive conversions and make JLR one of the most preferred luxury brands in the segment

FUN ALL THE WAY WITH FORD
Sun, 12/17/2017 - 22:44,

After recently launching a one-of-a-kind digital campaign ‘Fun on your side’ Rahul Gautam, VP, Marketing, Ford India talks about cracking the code on the Indian consumer which he believes is the biggest challenge the brand faces.

BUILDING BRANDS WITH PURPOSE
Wed, 12/13/2017 - 00:17,

Bajaj Corp’s portfolio includes offerings like Brahmi Amla and Almond Drops hair oil that are almost legacy brands. Sandeep Verma, President, Bajaj Corp, describes how the brand has worked on reinventing itself time and again to be relevant to changing market preferences

BUYING INTO BUSINESS, THE QUIKR WAY
Mon, 12/04/2017 - 13:12,

Quikr is slowly putting in place a bouquet of specialized services to open up consumers to the idea of buying pre-owned products without worrying about the quality. Vineet Sehgal, CMO, Quikr talks about the latest brand campaign and how it helps Quikr get a clear edge

THE BUSINESS OF LEARNING
Mon, 11/27/2017 - 12:15,

Mrinal Mohit, COO and Head of Marketing, Think and Learn Pvt Ltd (Byju’s) talks about Byju’s journey from CAT entrance classes to becoming a successful ed-tech company, its USP and its aim of growing a deeper connect with audiences across geographies and age groups

MAKING INDIA FURNITURE-HAPPY
Mon, 11/20/2017 - 11:40,

In a highly fragmented furniture and home-furnishing market, online furniture marketplace Pepperfry has been able to hold its own. Kashyap Vadapalli, CMO, Pepperfry talks about the strategies that he believes will help the company achieve its goal of beautifying 20 million homes by 2020

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