CMO INTERVIEW

Fashionably Digital…
Mon, 08/18/2014 - 11:01,

With Lakmé Fashion Week creating a stir in the fashion and beauty world, Purnima Lamba, Head of Innovation at Lakmé, Hindustan Unilever Ltd. India, talks about leveraging digital and how premiumization has worked for Lakmé brands

A thought for the brand
Mon, 08/11/2014 - 10:22,

With TVS Star City Plus creating a buzz, Arun Siddharth, Senior General Manager handling the Motorcycles Business of TVS Motor Company Ltd, tells us how a sharp brand thought helps the two-wheeler major communicate better across consumer segments

Signing up for Growth
Mon, 08/04/2014 - 11:16,

Jayant K Singh, EVP-Marketing, GlaxoSmithKline Consumer Healthcare Limited, India talks about screen neutral marketing, innovations and activations run by the brand to target both premium and mass segments of consumers

Ensuring a Smooth Run
Mon, 07/28/2014 - 12:06,

Mansi Madan Tripathy, Chief Marketing Officer, Shell Lubricants India, explains how the company uses experience-driven marketing strategies for different brands to win the hearts and minds of its target audience

‘Cling’-ing To Football
Mon, 07/14/2014 - 11:17,

Soma Ghosh, VP, Marketing – India & South Asia at Castrol, talks about leveraging the millennial consumer through innovative campaigns on Digital and Social media, especially by associating with properties like the 2014 FIFA World Cup

Jabong: Taking Fashion Online
Mon, 07/07/2014 - 12:23,

With the boom in India’s e-commerce industry, the market is becoming increasingly competitive. Praveen Sinha, Founder and Managing Director, Jabong.com, deconstructs the vision and marketing strategies behind the fashion portal

Happy & Healthy
Mon, 06/30/2014 - 11:17,

Vaibhav Kumar, Chief Marketing Officer, Mother Dairy Fruit & Vegetable Pvt. Ltd., talks about the company’s marketing initiatives, re-inventing the brand proposition and targeting young adults by offering them healthy, guilt-free indulgences

Sipping success
Mon, 06/23/2014 - 12:22,

Bhavesh Somaya, Marketing and Innovation Director, Diageo India says bringing to the fold new consumers who attain legal drinking age and fine-tuning the brand message to target the rising number of women consumers are key aspects of Diageo’s marketing strategy

From product to consumer brand
Sun, 06/15/2014 - 19:28,

Amit Kumar Gope, National Marketing Head of CenturyPly Group, tells us about the brand’s new campaign that targets consumers, not influencers, and the company’s focus on building brand CenturyPly through consistent advertising

Matching the new mindset
Sun, 06/08/2014 - 20:36,

Deepika S Tewari, General Manager, Marketing, Jewellery Division, Titan Company Limited, tells us about the marketing strategy for Tanishq, emerging consumer trends and appealing to the progressive Indian woman with contemporary collections of jewellery

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