CMO INTERVIEW

BUILDING ESSENTIALS
Mon, 02/19/2018 - 08:13,

Dalmia Bharat has unveiled its new Dalmia DSP TVC to reinstate its positioning as ‘The Dhalai Expert’. BK Singh, Sr Executive Director and Group Head-Corporate Brand and Marketing, Dalmia Bharat Group, talks about the way forward for the brand and the industry as a whole

DEMYSTIFYING LOGISTICS
Mon, 02/12/2018 - 12:13,

Sandeep Juneja, Vice President, Sales and Marketing, DHL talks about the brand’s latest campaign and how the organization is demystifying the challenging business environment in the country to become an enabler

SPLIT BETWEEN TWO SEGMENTS
Mon, 02/05/2018 - 11:05,

Hitachi, which has recently launched 22 new models of air conditioners, is trying to widen its reach and have people across categories buy its ACs, despite the premium tag attached to the brand. Gurmeet Singh of Hitachi Air Conditioning India Ltd tells us how they plan to do that...

BUILDING BRAND PREFERENCE OVER AWARENESS
Mon, 01/29/2018 - 12:56,

Edelweiss Group has recently introduced new retail offerings for diverse consumer needs. Shabnam Panjwani of Edelweiss tells us why the brand has chosen to attach greater importance to building preference over awareness in a cluttered category

FROM DISRUPTION TO DOMINATION
Sun, 01/21/2018 - 15:10,

Tanishq, the jewellery division of Titan Company Limited, recently celebrated its 20th birthday. Deepika Sabharwal Tewari, Associate Vice President-Marketing, Jewellery Division at Titan Company Limited tells us about the factors that helped the brand become one of the most trusted jewellery

A WELL-OILED MECHANISM
Mon, 01/15/2018 - 13:18,

HP Lubricants is pushing its individual brands to the forefront, starting with HP Racer, to build up on brand salience and customer engagement. Rajnish Mehta of HPCL, talks of the award-winning ‘Roads that Honk’ campaign and how the brand is trying to engage with consumers across the country

CHOOSING QUALITY OVER MARKET-SHARE
Mon, 01/08/2018 - 07:18,

After recently launching their #BeTheBetterGuy campaign, Puneet Anand, Senior General Manager & Group Head, Marketing, Hyundai Motor India, tells us about the brand’s commitment to drive road safety awareness, and explains that while volume and market-share are important, quality remains their biggest priority

WHY HUAWEI PICKED DIGITAL OVER TV
Tue, 01/02/2018 - 11:26,

Chinese telecommunications equipment and services company Huawei believes in engaging with consumers by creating an experience for them. Suhail Tariq, CMO, Huawei Devices Business, tells us why no ads blitzkrieg on TV can help achieve that for the brand

‘EXPERIENTIAL MARKETING IS THE WAY FORWARD’
Tue, 12/26/2017 - 06:04,

Rohit Suri, President & Managing Director, Jaguar Land Rover India talks about his confidence in experiential marketing and that he feels it will help drive conversions and make JLR one of the most preferred luxury brands in the segment

FUN ALL THE WAY WITH FORD
Sun, 12/17/2017 - 22:44,

After recently launching a one-of-a-kind digital campaign ‘Fun on your side’ Rahul Gautam, VP, Marketing, Ford India talks about cracking the code on the Indian consumer which he believes is the biggest challenge the brand faces.

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