A Whole New World
Mon, 09/22/2014 - 11:44,

Ronita Mitra, Senior Vice President, Brand and Consumer Insights, Vodafone India talks about the brand’s latest campaign, creating brand relevance and increasing brand affinity (and not awareness) and the challenge to take Vodafone to the next level

Brand Fitness
Mon, 09/15/2014 - 12:23,

As Reebok opened its first Reebok Fitness Studio in Mumbai, Somdeb Basu, Brand Director, Reebok India tells us how the brand’s focus on fitness, extra detailing and targeting women has helped reap rich dividends

Caring for India
Mon, 09/08/2014 - 11:19,

Johnson & Johnson India - synonymous with baby care and healthcare - and with many established brands in its repertoire, looks to engage with its target consumers on relevant platforms

A Pleasant Journey
Mon, 09/01/2014 - 11:15,

Mohit Gupta, Chief Business and Marketing Officer, talks to us about the brand’s new campaign, overcoming challenges in the OTA space and plans going ahead

Fast & Fresh
Mon, 08/25/2014 - 11:18,

Dhruv Kaul, Director-Marketing, KFC, talks about innovative marketing, particularly in the digital space, and says the brand’s motto is being sensitive to the consumer and giving back to the community

Fashionably Digital…
Mon, 08/18/2014 - 11:01,

With Lakmé Fashion Week creating a stir in the fashion and beauty world, Purnima Lamba, Head of Innovation at Lakmé, Hindustan Unilever Ltd. India, talks about leveraging digital and how premiumization has worked for Lakmé brands

A thought for the brand
Mon, 08/11/2014 - 10:22,

With TVS Star City Plus creating a buzz, Arun Siddharth, Senior General Manager handling the Motorcycles Business of TVS Motor Company Ltd, tells us how a sharp brand thought helps the two-wheeler major communicate better across consumer segments

Signing up for Growth
Mon, 08/04/2014 - 11:16,

Jayant K Singh, EVP-Marketing, GlaxoSmithKline Consumer Healthcare Limited, India talks about screen neutral marketing, innovations and activations run by the brand to target both premium and mass segments of consumers

Ensuring a Smooth Run
Mon, 07/28/2014 - 12:06,

Mansi Madan Tripathy, Chief Marketing Officer, Shell Lubricants India, explains how the company uses experience-driven marketing strategies for different brands to win the hearts and minds of its target audience

‘Cling’-ing To Football
Mon, 07/14/2014 - 11:17,

Soma Ghosh, VP, Marketing – India & South Asia at Castrol, talks about leveraging the millennial consumer through innovative campaigns on Digital and Social media, especially by associating with properties like the 2014 FIFA World Cup