Building Brands That People Love
Wed, 04/15/2015 - 12:17,

Following the launch of Pulsar RS 200, Sumeet Narang, VP – Marketing (Motorcycles), Bajaj Auto talks about the brand’s marketing plans and how they are leveraging digital for targeted promotions

House-Hunting Made Positive
Mon, 04/06/2015 - 11:01,

Pratik Seal, CMO, talks about the thought behind the brand’s ‘Look Up’ communication and how Housing intends to use technology to make the process of finding a home a more positive experience for consumers

Dealing Dil Se...
Mon, 03/30/2015 - 11:17,

Sandeep Komaravelly, Senior Vice President – Marketing, Snapdeal talks about the objective of the campaign and signing on a celebrity brand ambassador 

Banking With a Difference
Mon, 03/23/2015 - 11:37,

Amit Shah, President & Country Head, Corporate Marketing, Branding and Communications, Yes Bank talks about building brand ‘YES BANK’ through innovative marketing concepts and initiatives

Being Aggressively Customer-Focused
Mon, 03/16/2015 - 11:05,

Delna Avari, Head – Marketing Communication & Services, Tata Motors, talks about the unconventional route the brand has chosen for this World Cup and how marketing at Tata Motors has changed after the Horizonext strategy

Driving on Reliability
Mon, 03/09/2015 - 11:01,

In a fast growing and highly competitive category, Meru recently launched its first TVC. Rathin Lahiri, CMO, Meru and MeruGenie Cabs talks about using marketing for brand building and becoming the preferred cab service for customers in India

‘This is the age of smart pens’
Mon, 03/02/2015 - 12:51,

Deepak Jalan, CEO & MD, Linc Pen & Plastics Ltd., talks about the company’s association with the ICC Cricket World Cup, launching pen-cum-pencil Linc Twinn and building brand awareness through targeted communication

Guiding consumers to the right product
Mon, 02/23/2015 - 11:23,

Naveen Kukreja, Group CMO, & Director, (non-insurance business) talks about doubling the brand budget, the company’s focus on building awareness for the brand and leveraging its association with the ICC Cricket World Cup

How Pepsi Cashes in on Odd World Cup Match Timings
Mon, 02/16/2015 - 11:24,

Rajiv Mathrani, Director & Category Marketing Head – Snacks, PepsiCo India talks about the idea and the brand’s strategy for the tournament

Making a Whopping Statement
Mon, 02/09/2015 - 11:10,

Uma Talreja, Chief Marketing Officer, Burger King India, talks about the research and insights behind the brand’s recent launch and creating hyper-local communication plans for it