Godrej Appliances has recently entered the premium market with the launch of its brand NXW. Swati Rathi, Head, Marketing, Godrej Appliances says efforts are on towards premiumization of other segments in the portfolio too
Four years after snapping ties with Reckitt Benckiser and losing distribution rights for condom brands like Kohinoor and Durex, TTK Group has raced ahead of these brands with Skore Condoms. Vishal Vyas, Head of Marketing, Skore Condoms, talks about the brand’s journey so far.
They may have been late entrants in the sporting goods market in India but have managed to steadily increase their footprint in the country. Rajat Khurana, Director, ASICS India talks about why India is a key market for the global brand
Century Ply’s latest campaign marks a shift in its communication, from being a commodity to a consumer brand. Amit Kumar Gope, GM, Marketing, Century Plyboards (India) Limited, talks about this shift, the group’s future strategy and challenges for the sector
Sky Li, Global VP, Oppo & MD of International Mobile Business & President of Oppo India talks about Oppo’s impressive growth story in India and why India is a key market for the brand
With the launch of SpiceJet’s first-ever TVC, Debojo Maharshi, CMO, SpiceJet talks about the campaign, focus on growing regional connectivity and how the brand is working to win back the consumer’s confidence after facing a rough patch in 2014
Siddhartha Pahwa, CEO, Meru Cabs Private Limited, talks about the sudden offensive and the transformation of Meru Cabs from a call centre-led business to an app-led one with 4.8 million people using its app today
Gionee’s campaign for Marathon M5 series is an attempt to connect with consumers by crowd-sourcing ideas for the campaign. Arvind R Vohra, CEO & MD, Gionee India talks about the campaign, Gionee’s re-branding and its expectations from the Indian market
Rohit Suri, President - Jaguar Land Rover, India talks to IMPACT about the premium brand’s decision to take a non-TVC approach to advertise its entry level luxury sedan, the new Jaguar XE Prestige.
Vivek Zhang, Chief Marketing Officer, Vivo India talks about the brand’s association with IPL, its journey so far and how it made its presence felt in the Indian market