CMO INTERVIEW

Driving Possibilities
Mon, 12/15/2014 - 12:03,

Hyundai Motor India recently rolled out their first corporate campaign with an aim to connect better with the youth. Sanjay Gupta, Senior General Manager & Group Head – Marketing, Hyundai Motor India, talks about India’s contribution to the global brand and their marketing plans

Serving it Premium
Mon, 12/08/2014 - 11:45,

Manmeet Vohra, Director – Marketing & Category, Tata Starbucks takes us through the company’s growth chart in India, describes the company’s skew towards premiumization and the recently launched global campaign

Cache of Dual Power
Mon, 12/01/2014 - 11:55,

Raghuvesh Sarup, Director-Marketing, Microsoft Mobile Devices, talks about the take-over of Nokia by Microsoft and what the marriage of hardware and software companies has meant for the brand

Looking Through a Fashionable Lens
Mon, 11/24/2014 - 11:22,

Vandana Bhalla, Marketing Head, Eyewear Division, Titan Company Limited aims to transform eyewear into a fashion accessory category and break stereotypes through the marketing and communication activities of Titan Eyeplus

Cracking The Luxury Code
Mon, 11/17/2014 - 11:15,

Puneet Sewra, Marketing Director, TAG Heuer India talks about the brand’s latest campaign, Don’t Crack Under Pressure, signing on two brand ambassadors and how their four Ps differentiate them in the luxury market

Driven by Innovation
Mon, 11/10/2014 - 11:11,

Mohit Ganju, Head, Marketing & Communication, IndusInd Bank talks about building on the proposition of responsive innovation through marketing activities like roping in Farhan Akhtar, launch of Video Branch and branding a metro station amongst others

A Progressive Journey
Mon, 11/03/2014 - 11:49,

A consumer-first approach, adopting Digital for insights and brand associations with a role for the brand are strategies that make Axis Bank tick, says Sagnik Ghosh, Vice President and Head-Marketing, Axis Bank

A Growth Driver
Mon, 10/27/2014 - 11:40,

Vivek Nayer, Chief Marketing Officer – Auto Division, Mahindra & Mahindra talks about Scorpio’s return in a new generation avatar, a change in consumer profile to a more aspirational lifestyle and how Mahindra & Mahindra plans to meet evolving consumer needs based on insights

The Business of Building Trust
Mon, 10/20/2014 - 11:43,

Ajay Kakar, Chief Marketing Officer – Financial Services, Aditya Birla Group talks about the need to make customers understand the company’s products, de-mystifying financial services and the latest ad in the Jaanoge Tabhi Toh Maanoge campaign

The Godrej Proposition
Mon, 10/13/2014 - 11:35,
Ramesh Chembath, Associate Vice President & Head, Marketing, Godrej Appliances tells us about connecting with consumers and why the company is betting on 30% growth this year 

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