CMO INTERVIEW

Cracking The Luxury Code
Mon, 11/17/2014 - 11:15,

Puneet Sewra, Marketing Director, TAG Heuer India talks about the brand’s latest campaign, Don’t Crack Under Pressure, signing on two brand ambassadors and how their four Ps differentiate them in the luxury market

Driven by Innovation
Mon, 11/10/2014 - 11:11,

Mohit Ganju, Head, Marketing & Communication, IndusInd Bank talks about building on the proposition of responsive innovation through marketing activities like roping in Farhan Akhtar, launch of Video Branch and branding a metro station amongst others

A Progressive Journey
Mon, 11/03/2014 - 11:49,

A consumer-first approach, adopting Digital for insights and brand associations with a role for the brand are strategies that make Axis Bank tick, says Sagnik Ghosh, Vice President and Head-Marketing, Axis Bank

A Growth Driver
Mon, 10/27/2014 - 11:40,

Vivek Nayer, Chief Marketing Officer – Auto Division, Mahindra & Mahindra talks about Scorpio’s return in a new generation avatar, a change in consumer profile to a more aspirational lifestyle and how Mahindra & Mahindra plans to meet evolving consumer needs based on insights

The Business of Building Trust
Mon, 10/20/2014 - 11:43,

Ajay Kakar, Chief Marketing Officer – Financial Services, Aditya Birla Group talks about the need to make customers understand the company’s products, de-mystifying financial services and the latest ad in the Jaanoge Tabhi Toh Maanoge campaign

The Godrej Proposition
Mon, 10/13/2014 - 11:35,
Ramesh Chembath, Associate Vice President & Head, Marketing, Godrej Appliances tells us about connecting with consumers and why the company is betting on 30% growth this year 
The Bech De Revolution
Mon, 10/06/2014 - 11:14,

Amarjit Singh Batra, CEO, OLX India, talks about the brand’s marketing journey in India, innovations in communications, leveraging Kapil Sharma in recent campaigns and how ‘sell-phone’ is generating the maximum traffic for the brand

Banking on Consumer-Speak
Mon, 09/29/2014 - 11:57,

Karthi Marshan, Executive Vice President & Head - Group Marketing, Kotak Mahindra Bank Limited, talks of banking on the customer’s experience to get first-hand insights and create relevant products

A Whole New World
Mon, 09/22/2014 - 11:44,

Ronita Mitra, Senior Vice President, Brand and Consumer Insights, Vodafone India talks about the brand’s latest campaign, creating brand relevance and increasing brand affinity (and not awareness) and the challenge to take Vodafone to the next level

Brand Fitness
Mon, 09/15/2014 - 12:23,

As Reebok opened its first Reebok Fitness Studio in Mumbai, Somdeb Basu, Brand Director, Reebok India tells us how the brand’s focus on fitness, extra detailing and targeting women has helped reap rich dividends

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