CMO INTERVIEW

It’s ‘go’ from the start for Datsun
Mon, 04/14/2014 - 11:04,

Ajay Raghuvanshi, Vice President, Business Management, Nissan Motor India, on marketing Datsun GO, building brand equity and taking brand Nissan beyond Tier I cities

Something old, something new
Mon, 04/07/2014 - 11:31,

Sumit Kumar, Vice President, Marketing & Customer Services, Bata India, talks about marketing the heritage brand’s contemporary and aspirational product range and taking on competition

A good run
Mon, 03/31/2014 - 11:05,

Avinash Pant, Marketing Director, Nike India Pvt. Ltd., says innovations and inspiration for the consumer form the pillar for every Nike India initiative, and that digital has helped the brand reach the target group more effectively. He also talks of growth drivers for Nike in India

Target Gen Y
Mon, 03/24/2014 - 10:38,

Ritu Gupta, Director - Marketing, Consumer & Small Business, Dell India talks about the brand’s marketing strategy of believing in customers as brand ambassadors, and holding up technology as an enabler for the next generation of consumers to go out and achieve more

What an Idea!
Tue, 03/18/2014 - 10:45,

Sashi Shankar, Chief Marketing Officer, Idea Cellular, talks about the brand's many successful campaigns, the ‘Idea’ behind ‘No ullu banana' and the brand's future plans

Delivering value
Sun, 03/09/2014 - 19:08,

Nellaiappan Thiruambalam, Director & CEO, Personal Care and Foods Division, CavinKare Pvt. Ltd, tells us how the company is poised to grow at double the industry growth rate and why

Powered by innovations
Sun, 03/02/2014 - 14:14,

Shanta Roy Sanjeev, Head-Marketing at Haier India, talks about completing 10 years in India, the insight behind the company’s marketing strategy, innovations and why the consumer is at the centre of all that the company does

Taking the right call
Sun, 02/23/2014 - 18:57,

Shubhodip Pal, Chief Marketing Officer, Micromax India talks about the company’s current marketing strategy, innovative projects, Hugh Jackman’s role as brand ambassador and more

Shades of innovation
Sun, 02/16/2014 - 21:08,

Abhijit Roy, Managing Director & Chief Executive Officer, Berger Paints India Limited, tells us that constant innovation and betting on middle India has helped the company forge ahead

Going strong
Mon, 02/10/2014 - 12:57,

Vikram Grover, Vice President, Marketing, India & South Asia, Tata Global Beverages Limited, talks about the company’s current marketing strategy including the successful Jaago Re campaign, and the tradition of helping customers move from brands priced at one level to brands priced higher

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