CMO INTERVIEW

UNLOCKING ‘OPPO’RTUNITIES
Mon, 08/29/2016 - 14:31,

Sky Li, Global VP, Oppo & MD of International Mobile Business & President of Oppo India talks about Oppo’s impressive growth story in India and why India is a key market for the brand

CHARTING SPICEJET’S COME-BACK ROUTE
Mon, 08/22/2016 - 16:15,

With the launch of SpiceJet’s first-ever TVC, Debojo Maharshi, CMO, SpiceJet talks about the campaign, focus on growing regional connectivity and how the brand is working to win back the consumer’s confidence after facing a rough patch in 2014

HOW MERU HOLDS ITS OWN IN A TOUGH RACE
Tue, 08/16/2016 - 14:00,

Siddhartha Pahwa, CEO, Meru Cabs Private Limited, talks about the sudden offensive and the transformation of Meru Cabs from a call centre-led business to an app-led one with 4.8 million people using its app today

BUILDING A UNIQUE CONNECT
Mon, 08/08/2016 - 16:07,

Gionee’s campaign for Marathon M5 series is an attempt to connect with consumers by crowd-sourcing ideas for the campaign. Arvind R Vohra, CEO & MD, Gionee India talks about the campaign, Gionee’s re-branding and its expectations from the Indian market

A SMOOTH MARKETING DRIVE
Mon, 08/01/2016 - 15:39,

Rohit Suri, President - Jaguar Land Rover, India talks to IMPACT about the premium brand’s decision to take a non-TVC approach to advertise its entry level luxury sedan, the new Jaguar XE Prestige.

‘IPL HELPED VIVO BECOME THE MOST RECALLED BRAND’
Mon, 07/25/2016 - 13:44,

Vivek Zhang, Chief Marketing Officer, Vivo India talks about the brand’s association with IPL, its journey so far and how it made its presence felt in the Indian market

BETTER INFRASTRUCTURE CAN OPEN UP CAR MARKET: KAMAL BASU
Tue, 07/19/2016 - 14:14,

Volkswagen plans to boost its market-share in India by launching cars such as Passat, Tiguan and Polo GTI in the next 18 months. Kamal Basu, Head, Marketing and PR, Volkswagen Passenger Cars, talks about Volkswagen’s strategy for the Indian market.

‘WORKING ON CONSUMER INSIGHTS HELPED US WIN’
Mon, 07/11/2016 - 20:00,

With a diverse portfolio of brands, the DS Group pays special attention to consumer research and insights. Shashank Surana, Vice President, New Product Development, DS Group tells us how the group leverages its strengths to win over markets

ENCOURAGING INDIANS TO SELL
Mon, 07/11/2016 - 13:59,

With its latest campaign, the Mundi dance, OLX is trying to target 20-somethings. Gaurav Mehta, Chief Marketing Officer of OLX India reveals how focusing on consumer insights gives the brand an edge over other players

DATSUN’S NEW URBAN CROSS ‘REDI’ TO ROLL
Mon, 06/27/2016 - 17:11,

It is their third product launch in three years and marks Datsun’s foray into the entry level segment of cars in India. Guillaume Sicard, President – Nissan India Operations talks about the new Datsun redi-GO and why he feels it will resonate in the Indian market.

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