CMO INTERVIEW

FLOATING A NEW IDEA
Mon, 01/23/2017 - 14:00,

Oats, until recently considered just a breakfast cereal, is getting a new identity, thanks to Future Consumer Limited. Rahul Kansal, CMO, talks about Kosh, which offers four varieties of oats, and promotes it as one of the most important grains in Indian cooking

A BREATH OF FRESH AIR
Mon, 01/16/2017 - 14:13,

FMCG major Emami’s HE brand of deodorants has made waves each time it launched a new ad campaign in the past few months. Talking about the need for a differentiated image, Harsha V. Agarwal, Director, Emami Limited, elaborates on the way forward

CHANGE PERCEPTIONS, WIN OVER MARKETS
Mon, 01/09/2017 - 16:19,

Tata Motors is gearing up for its Tata Hexa launch and also working on finding a place among the Top 3 in the passenger car segment in India by 2019. Vivek Srivatsa, Head – Marketing, Passenger Vehicle Business Unit, Tata Motors, talks about the brand’s marketing strategies and more

SCRIPTING A ‘MINTY’ STORY
Mon, 01/02/2017 - 13:28,

Wrigley, already the market leader in pellet gums category in India, recently entered the mouth-freshener space. Yogesh Tiwari, Marketing Director, Wrigley India, talks about the marketing campaign for Doublemint, and how the company plans to increase its market-share further in 2017

HELPING ‘BHARAT’ GO CASHLESS
Mon, 12/26/2016 - 13:04,

Mobikwik’s office has been in a frenzy ever since the Government’s announcement of demonetization. The brand is making big changes, both to its organizational structure and its offerings. Akash Gupta, Vice-President, Marketing, Mobikwik gives us an overview of all that is happening at Mobikwik

BREAKING STEREOTYPES
Mon, 12/19/2016 - 16:28,

With the wedding season here, Manyavar has roped in cricketer Virat Kohli as its new face. Ajay Modi, Director, Manyavar talks us about the brand’s marketing strategy and expansion plans

WITH AN EYE ON INNOVATION
Mon, 12/12/2016 - 14:58,

Titan Eyeplus is on a new journey - that of making the brand more innovative. Vandana Bhalla, Marketing Head & Design, Eyewear Division, Titan Company Ltd, throws light on its strategies to move closer to its aim

STILL LOVIN’ IT!
Mon, 12/05/2016 - 15:57,

McDonald’s recently completed 20 years in India. Kedar Teny, Director – Marketing & Digital, Hardcastle Restaurants, McDonald’s India (West & South) talks about the major takeaways from the journey so far and what lies ahead

SETTING NEW BENCHMARKS
Mon, 11/28/2016 - 13:31,

Hyundai just rolled out its seven millionth car from a plant in India, close to two decades after entering the India market. YK Koo, Managing Director and CEO, Hyundai Motor India Ltd, takes us through the brand’s journey

CROMPTON MAKES HANGING OUT AT HOME COOL AGAIN…
Mon, 11/21/2016 - 13:47,

Marrying consumer insights with innovative products is at the core of Crompton’s marketing strategy. Biswa Chakrabarti, Vice President, Brand and Channel Management, Crompton tells us more about it and also talks of the importance of reinvention to stay relevant

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