Ajay Kaul, Executive Director, Global Brand Communications – Worldwide Marketing, Lenovo, tells us about the expansion plans for the brand’s new tablets and smartphones, and the reason behind setting up its global marketing hub in India.
Sudip Ghose, Vice President, Marketing, VIP Industries Limited, shares the reason why the company has adopted this strategy, along with its current challenges.
Ahmed Rahimtoola, VP, Marketing of Allied Blenders and Distillers (ABD) Pvt Ltd, talks about the inspiration behind the new campaign for Officer's Choice whisky, and the brand’s various ATL and BTL marketing exercises to strengthen its presence despite restrictions.
Vivek Sharma, Chief Marketing Officer, Philips India Limited, shares how the company focuses on cutting-edge, green consumer electronics and lighting, adopts strong digital media campaigns, and continuously strives to invent new categories.
Vidur Vyas, Director - Marketing, PepsiCo India, Foods — which has brands like Kurkure and Lay’s in its wide portfolio — tells us how the company plans to conquer the snacks segment, despite the current economic scenario.
Kenichiro Mori, Managing Director, Olympus Imaging India Pvt Ltd, believes that the heart of the brand is in the right place, even though it plans to exit from the popular compact camera category in India.
Gurinder Singh Sandhu, Head Marketing - Tata Teleservices Limited, opens up about how Tata Docomo has managed to stay steady in the cluttered telecom space, thanks to relevant messaging and their simple plans.
Chandru Kalro, Chief Operating Officer, TTK Prestige Limited, reveals the idea behind the brand’s new ad campaign and how they brought back their yester-year tagline and made it more suitable for modern consumers.
S Rajendran, Chief Marketing Officer, Acer India Pvt Ltd, tells us that the Taiwan-headquartered company has always focused on providing the best value-for-money products.
Franck Dardenne, General Manager, LVMH Watch & Jewellery India Private Limited, tells us about the strategy of super-precise luxury watch brand TAG Heuer for India, and how it wants the country to be one of its top ten markets.