CMO INTERVIEW

Banking With a Difference
Mon, 03/23/2015 - 11:37,

Amit Shah, President & Country Head, Corporate Marketing, Branding and Communications, Yes Bank talks about building brand ‘YES BANK’ through innovative marketing concepts and initiatives

Being Aggressively Customer-Focused
Mon, 03/16/2015 - 11:05,

Delna Avari, Head – Marketing Communication & Services, Tata Motors, talks about the unconventional route the brand has chosen for this World Cup and how marketing at Tata Motors has changed after the Horizonext strategy

Driving on Reliability
Mon, 03/09/2015 - 11:01,

In a fast growing and highly competitive category, Meru recently launched its first TVC. Rathin Lahiri, CMO, Meru and MeruGenie Cabs talks about using marketing for brand building and becoming the preferred cab service for customers in India

‘This is the age of smart pens’
Mon, 03/02/2015 - 12:51,

Deepak Jalan, CEO & MD, Linc Pen & Plastics Ltd., talks about the company’s association with the ICC Cricket World Cup, launching pen-cum-pencil Linc Twinn and building brand awareness through targeted communication

Guiding consumers to the right product
Mon, 02/23/2015 - 11:23,

Naveen Kukreja, Group CMO, PolicyBazaar.com & Director, PaisaBazaar.com (non-insurance business) talks about doubling the brand budget, the company’s focus on building awareness for the brand and leveraging its association with the ICC Cricket World Cup

How Pepsi Cashes in on Odd World Cup Match Timings
Mon, 02/16/2015 - 11:24,

Rajiv Mathrani, Director & Category Marketing Head – Snacks, PepsiCo India talks about the idea and the brand’s strategy for the tournament

Making a Whopping Statement
Mon, 02/09/2015 - 11:10,

Uma Talreja, Chief Marketing Officer, Burger King India, talks about the research and insights behind the brand’s recent launch and creating hyper-local communication plans for it

Playing Cupid with Buyers and Sellers
Mon, 02/02/2015 - 11:14,

Vineet Sehgal, CMO, Quikr talks about introducing innovative features relevant to the Indian consumer and building the online classifieds category in India

Adding Spice to Connections
Tue, 01/27/2015 - 11:40,

Rajiv Sethi, Chief Marketing Officer, Spice Mobility Ltd, talks about planning for a digitally connected India through focus on Tier II and Tier III markets and innovations, while creating experiences for consumers and keeping it affordable too

Packing in Style and Class
Mon, 01/19/2015 - 11:08,

Blanket discounts and lowering prices are not strategies Samsonite believes in following, says EP Suresh Menon, CEO, Samsonite South Asia Pvt Ltd. He talks about how Samsonite has upgraded the luggage category and is penetrating smaller markets

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