CMO INTERVIEW

EVOLVING WITH THE CONSUMER
Mon, 09/25/2017 - 13:31,

Ashish Jajoo, VP & Brand Head, Innerwear Business, Aditya Birla Fashion and Retail Ltd talks about the brand’s strategies towards making its presence felt in a significantly crowded segment

TRANSFORMING PANASONIC BRICK BY BRICK
Mon, 09/18/2017 - 13:21,

Sarthak Seth, Head, Brand & Marketing Communications, Panasonic India talks about the brand’s journey from negligible market-share in certain categories a decade ago to an impressive growth over the last few years

DRIVING A NUTRITIOUS AGENDA
Mon, 09/11/2017 - 11:26,

Beverages and snacks giant PepsiCo India has launched three new products this year in the Nutrition space. Deepika Warrier, Vice-President, Nutrition, PepsiCo India talks about how the brand is positioning these products as wholesome choices for young consumers looking for convenient and nutritious offerings

DRIVING PENETRATION AND CONSUMPTION
Mon, 09/04/2017 - 13:09,

Sunil Kataria, Business Head-India and SAARC, Godrej Consumer Products Limited (GCPL) talks about Cinthol’s latest campaign for its product Confidence+ that is taking ahead the brand’s positioning of Alive is Awesome

‘ANTI-ORDINARY IS THE NEW SEXY’
Mon, 08/28/2017 - 12:18,

With a fresh positioning for its premium hatchback Jazz, Honda is going all out to capture the attention of millenials with its new ‘Sexy and I Know It’ campaign. Jnaneswar Sen, Senior VP, Honda Cars India, talks about the brand’s efforts to be consistent in its offering to its consumers

‘SHOPCLUES AIMS TO BE PROFITABLE BY THE NEXT FINANCIAL YEAR’
Mon, 08/21/2017 - 14:06,

Harneet Singh, VP Marketing, ShopClues explains what makes the portal a preferred platform in Tier II and Tier III markets, and talks about efforts to encourage more merchants with smaller businesses to embrace e-commerce

‘WE ARE THE UN-INSURANCE COMPANY’
Mon, 08/14/2017 - 12:10,

In the run-up to the IDBI Federal Life Insurance Mumbai half marathon, Karthik Raman, Chief Marketing Officer and Head - Strategy & Products at IDBI Federal Life Insurance, tells us how the marathon has helped brand recall and about efforts aimed at differentiating the brand in the cluttered life insurance segment

ZYDUS’ SECRET WELLNESS MANTRA
Mon, 07/31/2017 - 13:16,

With products like Sugar Free, Everyuth and Nutralite in its portfolio, Zydus Wellness is witnessing double-digit growth in 2017. Sachin Dingankar, Head of Marketing, Zydus Wellness Group shares the brand’s marketing strategies that ensure that the products remain market leaders in their respective categories

A DIGITALLY DRIVEN BANK
Mon, 07/24/2017 - 12:24,

With 80% of their total transactions across the country taking place online, Ravi Santhanam the newly appointed Chief Marketing Officer of HDFC Bank, elaborates on why it makes perfect sense to launch #StartDoing, a digital-only campaign for the brand

HOW HAVMOR IS MELTING HEARTS
Mon, 07/17/2017 - 12:14,

Havmor is working on becoming one of the top league of ice-cream makers in India. Chaitanya Rele, VP, Head of Marketing, Havmor Ice Cream Ltd tells us how the brand hopes to achieve a turnover of Rs 1,000 crore by 2020

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