CMO INTERVIEW

FOR JEWELLERY WITH ATTITUDE
Wed, 03/15/2017 - 11:22,

Pushkar Jain, Chief Marketing Officer, BlueStone talks about building the brand into the preferred platform for 20-something fashion-forward women; and developing it organically by creating consumer traction rather than buying transactions through digital media

TRENDSETTERS IN THEIR OWN RIGHT
Mon, 03/06/2017 - 17:10,

Jitin Paul, CMO, Bharti AXA Life Insurance explains how innovation is the key to success in the insurance segment, why private players are lagging behind the insurance giant LIC and why booking insurance online has still not taken off in a big way in India

BATTING FOR NATIONAL PRIDE
Mon, 02/27/2017 - 17:03,

Anil Ramachandran, Head – Marketing & Communication, and Head - Retail Unsecured Assets, IndusInd Bank talks about how the brand is strengthening its own image along with attempting to give differently-abled sportsmen their due in this country

LIVING YOUNG AND FREE
Mon, 02/20/2017 - 15:07,

Mahindra & Mahindra is back with a sequel to its popular 2013 campaign ‘Live Young, Live Free’. Vivek Nayer, CMO, Automotive Division, Mahindra & Mahindra Ltd, says the campaign stands true to the brand’s core values and explains how the brand is evolving with changing market demands

SAY CHEESE!
Mon, 02/13/2017 - 13:41,

Parag Milk Food is leaving no stone unturned to come up with innovative products to grab the consumer’s attention. Akshali Shah, VP, Strategy Planning-Sales & Marketing, Parag Milk Foods Limited shares some insights into some of the group’s efforts and strategies

SAMSUNG MAKES AN EMOTIONAL PLEA
Mon, 02/06/2017 - 14:11,

#SamsungCares, an emotionally driven campaign for Samsung recently went viral on YouTube within a week of its launch. Ranjivjit Singh, CMO, Samsung India tells us how the brand hopes to build a lasting relationship with its consumers

‘OUR FOCUS IS ON QUALITY CONTENT’
Mon, 01/30/2017 - 14:34,

Tata Sky began the year on a positive note, announcing that it now has the maximum number of channels and services across the DTH industry. Malay Dikshit, Chief Communications Officer of Tata Sky, shares the strategies that define the brand and help it remain ahead of the curve

FLOATING A NEW IDEA
Mon, 01/23/2017 - 14:00,

Oats, until recently considered just a breakfast cereal, is getting a new identity, thanks to Future Consumer Limited. Rahul Kansal, CMO, talks about Kosh, which offers four varieties of oats, and promotes it as one of the most important grains in Indian cooking

A BREATH OF FRESH AIR
Mon, 01/16/2017 - 14:13,

FMCG major Emami’s HE brand of deodorants has made waves each time it launched a new ad campaign in the past few months. Talking about the need for a differentiated image, Harsha V. Agarwal, Director, Emami Limited, elaborates on the way forward

CHANGE PERCEPTIONS, WIN OVER MARKETS
Mon, 01/09/2017 - 16:19,

Tata Motors is gearing up for its Tata Hexa launch and also working on finding a place among the Top 3 in the passenger car segment in India by 2019. Vivek Srivatsa, Head – Marketing, Passenger Vehicle Business Unit, Tata Motors, talks about the brand’s marketing strategies and more

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