CMO INTERVIEW

ZYDUS’ SECRET WELLNESS MANTRA

With products like Sugar Free, Everyuth and Nutralite in its portfolio, Zydus Wellness is witnessing double-digit growth in 2017. Sachin Dingankar, Head of Marketing, Zydus Wellness Group shares the brand’s marketing strategies that ensure that the products remain market leaders in their respective categories

A DIGITALLY DRIVEN BANK

With 80% of their total transactions across the country taking place online, Ravi Santhanam the newly appointed Chief Marketing Officer of HDFC Bank, elaborates on why it makes perfect sense to launch #StartDoing, a digital-only campaign for the brand

HOW HAVMOR IS MELTING HEARTS

Havmor is working on becoming one of the top league of ice-cream makers in India. Chaitanya Rele, VP, Head of Marketing, Havmor Ice Cream Ltd tells us how the brand hopes to achieve a turnover of Rs 1,000 crore by 2020

TAKING A COMFORTABLE STRIDE FORWARD

Anand Narang, VP, Marketing, Bata India, talks about the brand’s new communication campaign that exhorts women to be more comfortable in their shoes, and about its successful strategy of being local while offering an international range of footwear designs

WINNING MARKETS THROUGH WORD-OF-MOUTH

OnePlus launched its latest flagship product OnePlus 5 with a lot of fanfare in India recently. Kyle Kiang, Global Head, Marketing, OnePlus spoke about how word-of-mouth has worked wonders for the brand and helped it build a loyal following in India and across the world

YATRA’S NEW JOURNEY

Yatra is on a mission – to revolutionise online travel bookings with its innovative offerings. Vikrant Mudaliar, Chief Marketing Officer, Yatra.com shares his plans for living up to Yatra’s promise of becoming India’s new travel planner

KFC’s SECRET RECIPE TO STAYING RELEVANT

Lluis Ruiz Ribot, CMO, KFC India talks about how the company managed to register positive system sales growth for the third quarter in a row and how it has managed to endear itself to  consumers even more, courtesy the brand’s fresh marketing approach

DATSUN’S CALL TO ARMS

Datsun’s latest #VoteForChange campaign has launched The Datsun Party that wants to revolutionize the way India drives, in terms of style, space, comfort and power. Jerome Saigot, Vice President, Datsun Brand, India talks about the innovative campaign and all that the brand is doing to capture the attention of customers

SCENT OF SUCCESS

Ankit Agarwal, Director of Zed Black from the Mysore Deep Perfumery House, talks about signing up MS Dhoni as brand ambassador and how he is going about his plans to be the leading agarbatti brand in India in the next five years

REINVENTING THE TRAVEL EXPERIENCE

Amanpreet Bajaj, Country Manager, Airbnb India, tells us about the ongoing #Live There campaign, the newly launched Trips offering, and plans to showcase unexplored locations in the country

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