CMO INTERVIEW

LOVE YOUR INTESTINE, SAYS YAKULT DANONE
Mon, 04/17/2017 - 16:57,

Minoru Shimada, MD of Yakult Danone India Pvt Ltd, talks of the brand’s latest 360-degree ad campaign, raising the awareness quotient with new brand evangelist Shilpa Shetty, and strategy to harness the huge growth potential of the India market

FOR DELL, IT’S A ‘SHUBH AARAMBH’
Tue, 04/11/2017 - 12:41,

Ritu Gupta, Director, Marketing, Consumer & Small Business, Dell India talks about the brand’s initiative to drive PC adoption in India’s smaller markets and tells us why the youth is Dell’s key target audience

HERE, VR CONNECTS THE CONSUMER TO INSURANCE
Mon, 04/03/2017 - 13:16,

Abhishek Rathi, Head, Marketing, Digital, eCommerce & Analytics, PNB Metlife talks about the brand’s use of innovations like Virtual Reality and chatbots and why it is important to keep using new technology to build a connect with customers

WITH EDUCATION AS THE HIGHLIGHT
Mon, 03/27/2017 - 15:09,

Since its India entry 20 years back, L’Oréal Professionnel has been doing its bit to transform the salon industry, in terms of R&D, innovation and educating salon professionals. Sussan Verghese, GM, L’Oréal Professionnel India talks about the way forward

100 YEARS OF REINVENTING BATH SPACES
Mon, 03/20/2017 - 13:57,

In the centenary year of the Spain-based Roca Group, K E Ranganathan, MD, Roca Bathroom Products tells us how the brand managed to solidify its position in India and its latest ad campaign, ‘My Bathroom’

FOR JEWELLERY WITH ATTITUDE
Wed, 03/15/2017 - 11:22,

Pushkar Jain, Chief Marketing Officer, BlueStone talks about building the brand into the preferred platform for 20-something fashion-forward women; and developing it organically by creating consumer traction rather than buying transactions through digital media

TRENDSETTERS IN THEIR OWN RIGHT
Mon, 03/06/2017 - 17:10,

Jitin Paul, CMO, Bharti AXA Life Insurance explains how innovation is the key to success in the insurance segment, why private players are lagging behind the insurance giant LIC and why booking insurance online has still not taken off in a big way in India

BATTING FOR NATIONAL PRIDE
Mon, 02/27/2017 - 17:03,

Anil Ramachandran, Head – Marketing & Communication, and Head - Retail Unsecured Assets, IndusInd Bank talks about how the brand is strengthening its own image along with attempting to give differently-abled sportsmen their due in this country

LIVING YOUNG AND FREE
Mon, 02/20/2017 - 15:07,

Mahindra & Mahindra is back with a sequel to its popular 2013 campaign ‘Live Young, Live Free’. Vivek Nayer, CMO, Automotive Division, Mahindra & Mahindra Ltd, says the campaign stands true to the brand’s core values and explains how the brand is evolving with changing market demands

SAY CHEESE!
Mon, 02/13/2017 - 13:41,

Parag Milk Food is leaving no stone unturned to come up with innovative products to grab the consumer’s attention. Akshali Shah, VP, Strategy Planning-Sales & Marketing, Parag Milk Foods Limited shares some insights into some of the group’s efforts and strategies

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