CMO INTERVIEW

SETTING NEW BENCHMARKS
Mon, 11/28/2016 - 13:31,

Hyundai just rolled out its seven millionth car from a plant in India, close to two decades after entering the India market. YK Koo, Managing Director and CEO, Hyundai Motor India Ltd, takes us through the brand’s journey

CROMPTON MAKES HANGING OUT AT HOME COOL AGAIN…
Mon, 11/21/2016 - 13:47,

Marrying consumer insights with innovative products is at the core of Crompton’s marketing strategy. Biswa Chakrabarti, Vice President, Brand and Channel Management, Crompton tells us more about it and also talks of the importance of reinvention to stay relevant

A STORY OF GRIT AND STRENGTH
Mon, 11/14/2016 - 13:15,

Puma’s latest ‘Do You’ campaign is all about the grit and determination of women. Debosmita Majumder, Senior Manager, Marketing, Puma India talks about the idea that earned the brand a Guinness World record and the importance of impressing consumers with each new offering

‘AT VISTARA, WE DO SMALL THINGS THAT MAKE A BIG DIFFERENCE’
Tue, 11/08/2016 - 11:09,

Having launched in India in 2015, Sanjiv Kapoor, Chief Strategy & Commercial Officer, Vistara talks about what makes the carrier different and the route its charting for its future in India.

eBay drives conversations with #ThingsDon’tJudge
Wed, 11/02/2016 - 13:58,

eBay, with a 5.6 million user base had a digital-only strategy for the past three years. But ahead of the festive season, the e-commerce player launched a TVC. Shivani Suri Dhanda, Head-Marketing, eBay, talks about the brand’s return to traditional advertising

SMILE AND HAVE A GOOD DAY!
Mon, 10/24/2016 - 13:27,

In the overall biscuit market, Britannia’s Good Day enjoys 70% share in the premium cookies category. Ali Harris Shere, VP, Marketing, Britannia talks about how the brand is striving to spread joy by encouraging people to smile more through their ‘Pay by Smiles’ campaign

TAKING PRIDE IN PRE-OWNED VEHICLES
Mon, 10/17/2016 - 12:57,

Droom, an online marketplace to buy and sell used cars, bikes, yachts and even private jets is today a Rs 1,200 crore company. Sandeep Aggarwal, Founder & CEO, Droom, talks about the strategies that went into achieving this

TELLING THE UBER STORY
Mon, 10/10/2016 - 16:12,

On-demand mobility solutions provider Uber has recently come out with its first TVC for India. Ashwin Dias, General Manager - Marketing, Uber India, talks about the company’s plans and how it strives to ensure the best for both riders and drivers

CRAFTING AN ‘INDIAN’ WINNING FORMULA
Mon, 10/03/2016 - 14:25,

Manish Kalra, Chief Business Officer, Craftsvilla, talks about the brand’s play with the ‘Indianness’ philosophy to make a connect with customers

POWERED BY PREMIUMIZATION
Mon, 09/26/2016 - 15:18,

Godrej Appliances has recently entered the premium market with the launch of its brand NXW. Swati Rathi, Head, Marketing, Godrej Appliances says efforts are on towards premiumization of other segments in the portfolio too

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