CMO INTERVIEW

SCRIPTING A ‘MINTY’ STORY
Mon, 01/02/2017 - 13:28,

Wrigley, already the market leader in pellet gums category in India, recently entered the mouth-freshener space. Yogesh Tiwari, Marketing Director, Wrigley India, talks about the marketing campaign for Doublemint, and how the company plans to increase its market-share further in 2017

HELPING ‘BHARAT’ GO CASHLESS
Mon, 12/26/2016 - 13:04,

Mobikwik’s office has been in a frenzy ever since the Government’s announcement of demonetization. The brand is making big changes, both to its organizational structure and its offerings. Akash Gupta, Vice-President, Marketing, Mobikwik gives us an overview of all that is happening at Mobikwik

BREAKING STEREOTYPES
Mon, 12/19/2016 - 16:28,

With the wedding season here, Manyavar has roped in cricketer Virat Kohli as its new face. Ajay Modi, Director, Manyavar talks us about the brand’s marketing strategy and expansion plans

WITH AN EYE ON INNOVATION
Mon, 12/12/2016 - 14:58,

Titan Eyeplus is on a new journey - that of making the brand more innovative. Vandana Bhalla, Marketing Head & Design, Eyewear Division, Titan Company Ltd, throws light on its strategies to move closer to its aim

STILL LOVIN’ IT!
Mon, 12/05/2016 - 15:57,

McDonald’s recently completed 20 years in India. Kedar Teny, Director – Marketing & Digital, Hardcastle Restaurants, McDonald’s India (West & South) talks about the major takeaways from the journey so far and what lies ahead

SETTING NEW BENCHMARKS
Mon, 11/28/2016 - 13:31,

Hyundai just rolled out its seven millionth car from a plant in India, close to two decades after entering the India market. YK Koo, Managing Director and CEO, Hyundai Motor India Ltd, takes us through the brand’s journey

CROMPTON MAKES HANGING OUT AT HOME COOL AGAIN…
Mon, 11/21/2016 - 13:47,

Marrying consumer insights with innovative products is at the core of Crompton’s marketing strategy. Biswa Chakrabarti, Vice President, Brand and Channel Management, Crompton tells us more about it and also talks of the importance of reinvention to stay relevant

A STORY OF GRIT AND STRENGTH
Mon, 11/14/2016 - 13:15,

Puma’s latest ‘Do You’ campaign is all about the grit and determination of women. Debosmita Majumder, Senior Manager, Marketing, Puma India talks about the idea that earned the brand a Guinness World record and the importance of impressing consumers with each new offering

‘AT VISTARA, WE DO SMALL THINGS THAT MAKE A BIG DIFFERENCE’
Tue, 11/08/2016 - 11:09,

Having launched in India in 2015, Sanjiv Kapoor, Chief Strategy & Commercial Officer, Vistara talks about what makes the carrier different and the route its charting for its future in India.

eBay drives conversations with #ThingsDon’tJudge
Wed, 11/02/2016 - 13:58,

eBay, with a 5.6 million user base had a digital-only strategy for the past three years. But ahead of the festive season, the e-commerce player launched a TVC. Shivani Suri Dhanda, Head-Marketing, eBay, talks about the brand’s return to traditional advertising

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