CMO INTERVIEW

eBay drives conversations with #ThingsDon’tJudge
Wed, 11/02/2016 - 13:58,

eBay, with a 5.6 million user base had a digital-only strategy for the past three years. But ahead of the festive season, the e-commerce player launched a TVC. Shivani Suri Dhanda, Head-Marketing, eBay, talks about the brand’s return to traditional advertising

SMILE AND HAVE A GOOD DAY!
Mon, 10/24/2016 - 13:27,

In the overall biscuit market, Britannia’s Good Day enjoys 70% share in the premium cookies category. Ali Harris Shere, VP, Marketing, Britannia talks about how the brand is striving to spread joy by encouraging people to smile more through their ‘Pay by Smiles’ campaign

TAKING PRIDE IN PRE-OWNED VEHICLES
Mon, 10/17/2016 - 12:57,

Droom, an online marketplace to buy and sell used cars, bikes, yachts and even private jets is today a Rs 1,200 crore company. Sandeep Aggarwal, Founder & CEO, Droom, talks about the strategies that went into achieving this

TELLING THE UBER STORY
Mon, 10/10/2016 - 16:12,

On-demand mobility solutions provider Uber has recently come out with its first TVC for India. Ashwin Dias, General Manager - Marketing, Uber India, talks about the company’s plans and how it strives to ensure the best for both riders and drivers

CRAFTING AN ‘INDIAN’ WINNING FORMULA
Mon, 10/03/2016 - 14:25,

Manish Kalra, Chief Business Officer, Craftsvilla, talks about the brand’s play with the ‘Indianness’ philosophy to make a connect with customers

POWERED BY PREMIUMIZATION
Mon, 09/26/2016 - 15:18,

Godrej Appliances has recently entered the premium market with the launch of its brand NXW. Swati Rathi, Head, Marketing, Godrej Appliances says efforts are on towards premiumization of other segments in the portfolio too

SKORE HITS THE RIGHT SPOT
Mon, 09/19/2016 - 13:34,

Four years after snapping ties with Reckitt Benckiser and losing distribution rights for condom brands like Kohinoor and Durex, TTK Group has raced ahead of these brands with Skore Condoms. Vishal Vyas, Head of Marketing, Skore Condoms, talks about the brand’s journey so far.

A GOOD RUN FOR ASICS
Fri, 09/16/2016 - 12:52,

They may have been late entrants in the sporting goods market in India but have managed to steadily increase their footprint in the country. Rajat Khurana, Director, ASICS India talks about why India is a key market for the global brand

FROM COMMODITY TO CONSUMER BRAND
Tue, 09/06/2016 - 12:49,

Century Ply’s latest campaign marks a shift in its communication, from being a commodity to a consumer brand. Amit Kumar Gope, GM, Marketing, Century Plyboards (India) Limited, talks about this shift, the group’s future strategy and challenges for the sector

UNLOCKING ‘OPPO’RTUNITIES
Mon, 08/29/2016 - 14:31,

Sky Li, Global VP, Oppo & MD of International Mobile Business & President of Oppo India talks about Oppo’s impressive growth story in India and why India is a key market for the brand

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