CMO INTERVIEW

DRIVING SUCCESS, THE HERBAL WAY
Mon, 05/15/2017 - 14:41,

Ramarao Dhamija, General Manager-Marketing (Consumer Product Division), The Himalaya Drug Company, talks about the strategy of using consumer insights to create impactful campaigns for the flagship ‘Purifying Neem Face Wash’ 

WELCOMING SUMMER WITH A GRIN
Mon, 05/08/2017 - 12:34,

Eric Braganza, President, Haier India tells us how the brand aims to go about reaching the No 5 position in India by 2018 and the insight behind their latest campaign for ‘Smart Eye’ air conditioner.

MAKING A FLUID FASHION STATEMENT
Tue, 05/02/2017 - 13:01,

Manohar Samuel, President Marketing for Birla Cellulose, talks about the campaign for the company’s newest launch, Liva Crème, use of digital in building the brand’s premium image and why Kangana Ranaut is the right face for the brand

LUFTHANSA: WHEN SKY IS REALLY THE LIMIT
Mon, 04/24/2017 - 15:56,

Lufthansa has been in India for more than half a century, and has successfully ridden on its ‘More Indian than you Think’ image in the last couple of years. Wolfgang Will, Senior Director- South Asia and Sangeeta Sharma, Senior Manager, Marketing and Product, India of the Lufthansa Group Airlines, tell us how important a market India is for them

LOVE YOUR INTESTINE, SAYS YAKULT DANONE
Mon, 04/17/2017 - 16:57,

Minoru Shimada, MD of Yakult Danone India Pvt Ltd, talks of the brand’s latest 360-degree ad campaign, raising the awareness quotient with new brand evangelist Shilpa Shetty, and strategy to harness the huge growth potential of the India market

FOR DELL, IT’S A ‘SHUBH AARAMBH’
Tue, 04/11/2017 - 12:41,

Ritu Gupta, Director, Marketing, Consumer & Small Business, Dell India talks about the brand’s initiative to drive PC adoption in India’s smaller markets and tells us why the youth is Dell’s key target audience

HERE, VR CONNECTS THE CONSUMER TO INSURANCE
Mon, 04/03/2017 - 13:16,

Abhishek Rathi, Head, Marketing, Digital, eCommerce & Analytics, PNB Metlife talks about the brand’s use of innovations like Virtual Reality and chatbots and why it is important to keep using new technology to build a connect with customers

WITH EDUCATION AS THE HIGHLIGHT
Mon, 03/27/2017 - 15:09,

Since its India entry 20 years back, L’Oréal Professionnel has been doing its bit to transform the salon industry, in terms of R&D, innovation and educating salon professionals. Sussan Verghese, GM, L’Oréal Professionnel India talks about the way forward

100 YEARS OF REINVENTING BATH SPACES
Mon, 03/20/2017 - 13:57,

In the centenary year of the Spain-based Roca Group, K E Ranganathan, MD, Roca Bathroom Products tells us how the brand managed to solidify its position in India and its latest ad campaign, ‘My Bathroom’

FOR JEWELLERY WITH ATTITUDE
Wed, 03/15/2017 - 11:22,

Pushkar Jain, Chief Marketing Officer, BlueStone talks about building the brand into the preferred platform for 20-something fashion-forward women; and developing it organically by creating consumer traction rather than buying transactions through digital media

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