CMO INTERVIEW

SKORE HITS THE RIGHT SPOT
Mon, 09/19/2016 - 13:34,

Four years after snapping ties with Reckitt Benckiser and losing distribution rights for condom brands like Kohinoor and Durex, TTK Group has raced ahead of these brands with Skore Condoms. Vishal Vyas, Head of Marketing, Skore Condoms, talks about the brand’s journey so far.

A GOOD RUN FOR ASICS
Fri, 09/16/2016 - 12:52,

They may have been late entrants in the sporting goods market in India but have managed to steadily increase their footprint in the country. Rajat Khurana, Director, ASICS India talks about why India is a key market for the global brand

FROM COMMODITY TO CONSUMER BRAND
Tue, 09/06/2016 - 12:49,

Century Ply’s latest campaign marks a shift in its communication, from being a commodity to a consumer brand. Amit Kumar Gope, GM, Marketing, Century Plyboards (India) Limited, talks about this shift, the group’s future strategy and challenges for the sector

UNLOCKING ‘OPPO’RTUNITIES
Mon, 08/29/2016 - 14:31,

Sky Li, Global VP, Oppo & MD of International Mobile Business & President of Oppo India talks about Oppo’s impressive growth story in India and why India is a key market for the brand

CHARTING SPICEJET’S COME-BACK ROUTE
Mon, 08/22/2016 - 16:15,

With the launch of SpiceJet’s first-ever TVC, Debojo Maharshi, CMO, SpiceJet talks about the campaign, focus on growing regional connectivity and how the brand is working to win back the consumer’s confidence after facing a rough patch in 2014

HOW MERU HOLDS ITS OWN IN A TOUGH RACE
Tue, 08/16/2016 - 14:00,

Siddhartha Pahwa, CEO, Meru Cabs Private Limited, talks about the sudden offensive and the transformation of Meru Cabs from a call centre-led business to an app-led one with 4.8 million people using its app today

BUILDING A UNIQUE CONNECT
Mon, 08/08/2016 - 16:07,

Gionee’s campaign for Marathon M5 series is an attempt to connect with consumers by crowd-sourcing ideas for the campaign. Arvind R Vohra, CEO & MD, Gionee India talks about the campaign, Gionee’s re-branding and its expectations from the Indian market

A SMOOTH MARKETING DRIVE
Mon, 08/01/2016 - 15:39,

Rohit Suri, President - Jaguar Land Rover, India talks to IMPACT about the premium brand’s decision to take a non-TVC approach to advertise its entry level luxury sedan, the new Jaguar XE Prestige.

‘IPL HELPED VIVO BECOME THE MOST RECALLED BRAND’
Mon, 07/25/2016 - 13:44,

Vivek Zhang, Chief Marketing Officer, Vivo India talks about the brand’s association with IPL, its journey so far and how it made its presence felt in the Indian market

BETTER INFRASTRUCTURE CAN OPEN UP CAR MARKET: KAMAL BASU
Tue, 07/19/2016 - 14:14,

Volkswagen plans to boost its market-share in India by launching cars such as Passat, Tiguan and Polo GTI in the next 18 months. Kamal Basu, Head, Marketing and PR, Volkswagen Passenger Cars, talks about Volkswagen’s strategy for the Indian market.

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