With the launch of SpiceJet’s first-ever TVC, Debojo Maharshi, CMO, SpiceJet talks about the campaign, focus on growing regional connectivity and how the brand is working to win back the consumer’s confidence after facing a rough patch in 2014
Siddhartha Pahwa, CEO, Meru Cabs Private Limited, talks about the sudden offensive and the transformation of Meru Cabs from a call centre-led business to an app-led one with 4.8 million people using its app today
Gionee’s campaign for Marathon M5 series is an attempt to connect with consumers by crowd-sourcing ideas for the campaign. Arvind R Vohra, CEO & MD, Gionee India talks about the campaign, Gionee’s re-branding and its expectations from the Indian market
Rohit Suri, President - Jaguar Land Rover, India talks to IMPACT about the premium brand’s decision to take a non-TVC approach to advertise its entry level luxury sedan, the new Jaguar XE Prestige.
Vivek Zhang, Chief Marketing Officer, Vivo India talks about the brand’s association with IPL, its journey so far and how it made its presence felt in the Indian market
Volkswagen plans to boost its market-share in India by launching cars such as Passat, Tiguan and Polo GTI in the next 18 months. Kamal Basu, Head, Marketing and PR, Volkswagen Passenger Cars, talks about Volkswagen’s strategy for the Indian market.
With a diverse portfolio of brands, the DS Group pays special attention to consumer research and insights. Shashank Surana, Vice President, New Product Development, DS Group tells us how the group leverages its strengths to win over markets
With its latest campaign, the Mundi dance, OLX is trying to target 20-somethings. Gaurav Mehta, Chief Marketing Officer of OLX India reveals how focusing on consumer insights gives the brand an edge over other players
It is their third product launch in three years and marks Datsun’s foray into the entry level segment of cars in India. Guillaume Sicard, President – Nissan India Operations talks about the new Datsun redi-GO and why he feels it will resonate in the Indian market.
Yadvinder Singh Guleria, Senior Vice President – Sales & Marketing, of Honda Motorcycle & Scooter India Pvt. Ltd. talks about the various initiatives the brand has undertaken to multiply sales and increase customer engagement