CMO INTERVIEW

LOCK KIYA JAAYE
Mon, 02/20/2012 - 00:00, - Comments

Mehernosh Pithawalla, AVP, Marketing and International Business, Godrej Security Solutions, has led several innovative marketing initiatives which have helped build the brand and catalyze category adoption and development.

WATCH THIS SPACE
Mon, 02/13/2012 - 00:00, - Comments

With the launch of its latest wrist watch brand Zoop, Titan has entered the kids segment, the only untouched segment in the category. Somprabh Singh, Senior Manager, Marketing, Titan Industries Ltd, intends to use all-inclusive marketing plans to increase Titan’s dominance in the clock and watch segments in India.

DAD AS PROTECTOR
Mon, 02/06/2012 - 00:00, - Comments

After stabilising its hold in the child insurance space, Aviva has gone a step further by highlighting the father not only as a provider or insurer for future education, but the ‘protector’ in the life of a child. Gaurav Rajput, Director, Marketing, of Aviva Life Insurance India, believes that this is a differentiating factor, and sets Aviva apart from other brands.

MATTER OF CHOICE
Mon, 01/30/2012 - 00:00, - Comments

Ahmed Rahimtoola, VP, Marketing of Allied Blenders and Distillers Pvt Ltd, says ‘Differentiate or Die’ is the mantra that drives his marketing team. Repositioning popular brands, bringing in strong consumer insights and idea-driven branding exercises are the strategies he adopts in a no-direct-advertising for alcohol scenario.

OFF TO A SMOOTH START
Mon, 01/23/2012 - 00:00, - Comments

After expanding Thomas Cook’s footprint in the retail segment with the ‘Holidaywallas’ campaign in 2009, Rakshit Desai, Executive Director, Thomas Cook (India) Ltd is talking about the entire service portfolio of Thomas Cook in the new campaign ‘Travel Smooth’

IN FORTUNE’S FAVOUR
Mon, 01/16/2012 - 00:00, - Comments

Aiming for scale and leadership in the FMCG segment, Manish Iyer, Associate General Manager (Marketing and Strategy), is driving the brand Fortune along with other products in the portfolio to become one of the leading FMCG brands in the country.

HAPPILY EVER AFTER
Mon, 01/09/2012 - 00:00, - Comments

Alex Joseph, VP -Marketing & Communication at Greenply Industries Ltd., tells us that the brand promise is durability and what sets Greenply apart from its competitors is quality. In a low-involvement market, the brand is trying its best to bring about awareness in the minds of end consumers to scale up business

ZARA HUT-KE!
Tue, 01/03/2012 - 00:00, - Comments

Pizza Hut made its foray into India with a restaurant in Bangalore in June 1996 and was the first international restaurant chain to enter this category in India. In the last 15 years, Pizza Hut has evolved from a Quick-Service Restaurant (QSR) to an affordable casual dining restaurant (ACDR) and has added variety in its menu. Pizza Hut has 131 dining restaurants across 34 cities in India, which see over 70,000 footfalls per day. Plans are afoot to double its presence in the next four years. It is one of the flagship brands of Yum! Restaurants India, which also has KFC and Taco Bell under its umbrella.

‘PCs are here to stay’
Mon, 12/26/2011 - 00:00,

Ranjivjit Singh, Chief Marketing Officer of HP PSG India, has gone beyond the traditional marketing activities to connect with youth by coupling technology with user experience.

The right message
Mon, 12/19/2011 - 00:00,

India’s under-insured market offers wide scope of exploration. While insurance companies have adopted a clear strategy of compartmentalizing consumers into age groups, Bajaj Allianz Marketing Head Rituraj Bhattacharya continues to use a mix of traditional and new age media to reach out to potential consumers across age barrier

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