CMO INTERVIEW

‘PCs are here to stay’
Mon, 12/26/2011 - 00:00,

Ranjivjit Singh, Chief Marketing Officer of HP PSG India, has gone beyond the traditional marketing activities to connect with youth by coupling technology with user experience.

The right message
Mon, 12/19/2011 - 00:00,

India’s under-insured market offers wide scope of exploration. While insurance companies have adopted a clear strategy of compartmentalizing consumers into age groups, Bajaj Allianz Marketing Head Rituraj Bhattacharya continues to use a mix of traditional and new age media to reach out to potential consumers across age barrier

Life guard
Mon, 12/12/2011 - 00:00,

Madhivanan Balakrishnan, Executive Director, ICICI Prudential Life Insurance, aims to enhance the brand presence and reach out to customers by centering all marketing activities around the Internet

What suits the market
Mon, 12/05/2011 - 00:00,

Yogesh Tiwari, VP, Sales & Marketing, Blackberrys, has undertaken a youthful marketing strategy to expand its consumer base to Tier II cities and strengthen its brand imagery.

Be online, buy online - ravi vora, flipkart
Mon, 11/28/2011 - 00:00,

With a dream start on the e-commerce front, Ravi Vora, VP-Marketing, Flipkart is taking the brand forward by bringing in new categories and building a digital platform to leverage it further.

Trade secrets
Mon, 11/21/2011 - 00:00,

Jaimit Doshi, Marketing Head of Kotak Securities Ltd, talks of technology changing the dynamics of share-trading and how educating customers about investing in the stock market forms the thrust of his marketing strategy

Sunny side up
Mon, 11/14/2011 - 00:00,

Even as growing fuel prices hit automobile-makers in the market, Dinesh Jain, CEO, Hover Automotive India - which handles sales and marketing for Nissan Motor in India - aims to touch a sales volume of one lakh cars in two years with his marketing strategy.

The liberty of choice
Mon, 11/07/2011 - 00:00,

As more and more brands enter the still unorganised shoe manufacturing sector, Anupam Bansal, MD, Liberty Retail Revolutions Ltd., spells out his marketing strategy to draw customers to his brand

Fizzy logic
Mon, 10/31/2011 - 00:00,

With clear focus on integrated marketing, Idi Srinivas Murthy, Director- Marketing (Flavors & Thums Up), Coca-Cola India & South West Asia Business Unit is looking at expanding the market for his brands.

The right focus
Mon, 10/24/2011 - 00:00,

Having forayed into the retail space with exclusive brand retail stores, Kensaku Konishi, President and CEO, Canon India Pvt Ltd, is steering the brand to Tier II and Tier III towns by strengthening the product range and service support.

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