CMO INTERVIEW

Connecting cyber-IA
Sat, 09/24/2011 - 00:00,

Having just launched Vodafone Blue, the ‘Facebook phone’, Kumar Ramanathan, Chief Marketing Officer of Vodafone Essar Limited, says the company now aims to sharpen 3G services and customise products and distribution strategy for specific segments…

In high places
Mon, 09/19/2011 - 00:00,

Debashis Mitra, Director of Marketing and Sales, Mercedes-Benz India, is looking to raise the bar for the luxury brand and build its image as a motorsport major in the run-up to India’s first Formula 1 race.

Driving force
Mon, 09/12/2011 - 00:00,

Having achieved a good position in the commercial segment of the tyre trade, A Vinod Kumar, Head-Marketing, Ceat Limited, is now focusing on media to build the passenger segment

Kitchen king
Mon, 09/05/2011 - 00:00,

Having pioneered the built-in-kitchen appliances category in India, Sanjeev Dayal, Head - Sales & Marketing, KAFF Appliances India Pvt. Ltd., is taking aggressive steps to expand this niche category.

Giving screenagers flexibility & freedom are USPS of our brand
Mon, 08/29/2011 - 00:00,

Having launched NIIT’s e-learning and Career Building Solutions, Chief Marketing Officer Mohit Hira’s focus is now taking the Cloud Campus programming to the next level.

Phone a friend
Mon, 08/22/2011 - 00:00,

Having become one of the leading players in the home-grown mobile handset industry, Sunil Raina, Chief Marketing Officer, LAVA International Limited, is ramping up the product portfolio to cater to the upper end of the segment.

You’ve got a deal
Mon, 08/15/2011 - 00:00,

Having acquired critical mass, Sandeep Komaravelly, Head of Marketing, Snapdeal.com, is busy making plans to take the brand to the next level.

High tea
Mon, 08/08/2011 - 00:00,

With a quality-driven approach, Parag Desai, Executive Director, Sales & Marketing, Wagh Bakri Tea Group, is making big strides in domestic and international markets.

The water warrior
Mon, 08/01/2011 - 00:00,

With ambitious growth plans, innovative marketing strategy and state-of-the-art technology, Mahesh Gupta, Chairman, Kent RO Systems Ltd., is driving the product on a fast track in a very competitive market.

He plays to win
Mon, 07/25/2011 - 00:00,

With strong fundamentals and a clear go-to-market strategy, Atindriya Bose, Country Manager of SCE, is creating a strong base for Sony PlayStation products in India.

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