CMO INTERVIEW

Trade secrets
Mon, 11/21/2011 - 00:00,

Jaimit Doshi, Marketing Head of Kotak Securities Ltd, talks of technology changing the dynamics of share-trading and how educating customers about investing in the stock market forms the thrust of his marketing strategy

Sunny side up
Mon, 11/14/2011 - 00:00,

Even as growing fuel prices hit automobile-makers in the market, Dinesh Jain, CEO, Hover Automotive India - which handles sales and marketing for Nissan Motor in India - aims to touch a sales volume of one lakh cars in two years with his marketing strategy.

The liberty of choice
Mon, 11/07/2011 - 00:00,

As more and more brands enter the still unorganised shoe manufacturing sector, Anupam Bansal, MD, Liberty Retail Revolutions Ltd., spells out his marketing strategy to draw customers to his brand

Fizzy logic
Mon, 10/31/2011 - 00:00,

With clear focus on integrated marketing, Idi Srinivas Murthy, Director- Marketing (Flavors & Thums Up), Coca-Cola India & South West Asia Business Unit is looking at expanding the market for his brands.

The right focus
Mon, 10/24/2011 - 00:00,

Having forayed into the retail space with exclusive brand retail stores, Kensaku Konishi, President and CEO, Canon India Pvt Ltd, is steering the brand to Tier II and Tier III towns by strengthening the product range and service support.

Bringing up Blackberry
Mon, 10/17/2011 - 00:00,

Having established Blackberry in lead position among smartphones in the enterprise segment, Krishnadeep Baruah, Director-Marketing, India, Research in Motion, is focusing on an allencompassing marketing strategy with product experience at its core to penetrate growing Indian cities.

‘Youth can’t afford 3G’
Mon, 10/10/2011 - 00:00,

With brand strategy focused on the youth, Arif Ali , Head, Brand & Communications, Loop Mobile, says value added services are more relevant than 3G for young subscribers.

Bullish on beer
Mon, 10/03/2011 - 00:00,

Having just rolled out domestically brewed Heineken beer in partnership with the leading brand, Samar Singh Sheikhawat, Senior VP-Marketing, United Breweries Limited, now focuses on making it a market leader in the super-premium category.

Connecting cyber-IA
Sat, 09/24/2011 - 00:00,

Having just launched Vodafone Blue, the ‘Facebook phone’, Kumar Ramanathan, Chief Marketing Officer of Vodafone Essar Limited, says the company now aims to sharpen 3G services and customise products and distribution strategy for specific segments…

In high places
Mon, 09/19/2011 - 00:00,

Debashis Mitra, Director of Marketing and Sales, Mercedes-Benz India, is looking to raise the bar for the luxury brand and build its image as a motorsport major in the run-up to India’s first Formula 1 race.

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