CMO INTERVIEW

Delighting the young
Mon, 07/18/2011 - 00:00,

To figure among the top three consumer durable brands in the country, Kamal Nandi, Executive VP, Sales & Marketing, Godrej Appliances drives the brand by redefining technology and keeping it relevant for young target group.

Not just luggage, we provide travel solutions...
Mon, 07/11/2011 - 00:00,

One of the main drivers of growth for the Samsonite and American Tourister business, Sudip Ghose, Group Marketing Director, South Asia, Samsonite South Asia Pvt. Ltd., has managed to double the turnover of the company in two years

Getting with the program
Mon, 07/04/2011 - 00:00,

With a clear strategy to tap the Indian growth story, Shailendra Katyal, Director, Marketing, Lenovo India is making the right choices to fend off competition.

It’s in the bag
Mon, 06/27/2011 - 00:00,

Manish Vyas, Vice President – Marketing, VIP Industries Limited is not only trying to maintain VIP’s leadership position in the category but is also building his portfolio strength by upping the ante of other brands like Alfa and Skybags.

Painting the town safe and healthy
Mon, 06/20/2011 - 00:00,

Anuj Jain, Vice President, Marketing & Sales, Kansai Nerolac Paints Limited is extending the positioning by launching more differentiated products in this otherwise uniform paints category.

House full for screen fun
Mon, 06/06/2011 - 00:00,

Shirish Handa, Sr. Vice President – Marketing, Fun Cinemas is strengthening the brand’s patronage in a category which is now getting competitive.

The sweet gurgle of success
Mon, 05/30/2011 - 00:00,

Piruz Khambatta, Chairman and Managing Director, Rasna Private Limited is driving the brand through innovative products, new packaging and relevant communication.

It’s in the bag
Mon, 05/23/2011 - 00:00,

Sandeep Goenka, Business Head, Lavie launched the brand with the positioning of a trendy product, appealing to different spheres of a woman’s life.

Dialling the right number
Mon, 05/16/2011 - 05:30,

With focus on on-ground innovations and retail promotions, Rajiv Bawa, Executive Vice-President, Corporate Affairs, Uninor is driving the brand steadily to see through a rough phase

An incentive destination of its kind
Mon, 05/09/2011 - 05:30,

Ryna Sequiera- Marketing Manager, Tourism Queensland, India is steering the brand with innovative marketing and prudent trade partnership

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