CMO INTERVIEW

‘WORKING ON CONSUMER INSIGHTS HELPED US WIN’
Mon, 07/11/2016 - 20:00,

With a diverse portfolio of brands, the DS Group pays special attention to consumer research and insights. Shashank Surana, Vice President, New Product Development, DS Group tells us how the group leverages its strengths to win over markets

ENCOURAGING INDIANS TO SELL
Mon, 07/11/2016 - 13:59,

With its latest campaign, the Mundi dance, OLX is trying to target 20-somethings. Gaurav Mehta, Chief Marketing Officer of OLX India reveals how focusing on consumer insights gives the brand an edge over other players

DATSUN’S NEW URBAN CROSS ‘REDI’ TO ROLL
Mon, 06/27/2016 - 17:11,

It is their third product launch in three years and marks Datsun’s foray into the entry level segment of cars in India. Guillaume Sicard, President – Nissan India Operations talks about the new Datsun redi-GO and why he feels it will resonate in the Indian market.

AS REAL AS IT GETS
Mon, 06/20/2016 - 18:09,

Yadvinder Singh Guleria, Senior Vice President – Sales & Marketing, of Honda Motorcycle & Scooter India Pvt. Ltd. talks about the various initiatives the brand has undertaken to multiply sales and increase customer engagement

CASHING IN ON SUMMER
Mon, 06/20/2016 - 16:11,

Rakesh Khanna, CEO, Orient Electric talks about the company’s strategy in the fan business, elaborating on how the aggressive foray into LED lighting category has worked for the brand

‘WE WANT TO INTRODUCE MORE CONSUMERS TO ONLINE FASHION’
Mon, 06/06/2016 - 17:31,

Myntra’s Chief Marketing Officer Gunjan Soni talks about the brand’s latest campaign aimed at attracting people who shy away from buying fashion online, future goals and efforts to give consumers the best online fashion experience

UNLEASHING THE MOJO
Mon, 05/30/2016 - 19:57,

Mahindra Two Wheelers recently entered the premium two-wheeler market with Mahindra Mojo. Naveen Malhotra, Senior General Manager, Marketing & Product Planning, Mahindra Two Wheelers Limited, talks about the new campaign and giving customers a never-before experience

A CLEAN SWEEP OF THE KUMBH
Mon, 05/23/2016 - 15:26,

Arjun Purkayastha, Marketing Director – Dettol, Developing Markets, Reckitt Benckiser, talks to us about reaching out to an estimated 5 crore pilgrims at the Simhasth Kumbh as part of the ‘Banega Swachh India’ campaign

PROJECTING A BIKE WITH A SOUL
Mon, 05/16/2016 - 13:29,

Sumeet Narang, VP, Marketing (Motorcycles), Bajaj Auto Limited tells us how Bajaj managed to create an emotional stir in the minds of consumers for the the Bajaj ‘V’ bike, manufactured using scrap metal from India’s first aircraft carrier, INS Vikrant

‘OUR FOCUS IS ON CREATING NEW EXPERIENCES FOR CONSUMERS’
Mon, 05/09/2016 - 16:02,

Nadia Chauhan, Joint Managing Director & CMO, Parle Agro, talks about the new Appy Fizz campaign, re-branding of Frooti and Appy Fizz and the group’s future goals to make it a Rs 5,000 cr enterprise by 2018

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