CMO INTERVIEW

‘WE WANT TO INTRODUCE MORE CONSUMERS TO ONLINE FASHION’
Mon, 06/06/2016 - 17:31,

Myntra’s Chief Marketing Officer Gunjan Soni talks about the brand’s latest campaign aimed at attracting people who shy away from buying fashion online, future goals and efforts to give consumers the best online fashion experience

UNLEASHING THE MOJO
Mon, 05/30/2016 - 19:57,

Mahindra Two Wheelers recently entered the premium two-wheeler market with Mahindra Mojo. Naveen Malhotra, Senior General Manager, Marketing & Product Planning, Mahindra Two Wheelers Limited, talks about the new campaign and giving customers a never-before experience

A CLEAN SWEEP OF THE KUMBH
Mon, 05/23/2016 - 15:26,

Arjun Purkayastha, Marketing Director – Dettol, Developing Markets, Reckitt Benckiser, talks to us about reaching out to an estimated 5 crore pilgrims at the Simhasth Kumbh as part of the ‘Banega Swachh India’ campaign

PROJECTING A BIKE WITH A SOUL
Mon, 05/16/2016 - 13:29,

Sumeet Narang, VP, Marketing (Motorcycles), Bajaj Auto Limited tells us how Bajaj managed to create an emotional stir in the minds of consumers for the the Bajaj ‘V’ bike, manufactured using scrap metal from India’s first aircraft carrier, INS Vikrant

‘OUR FOCUS IS ON CREATING NEW EXPERIENCES FOR CONSUMERS’
Mon, 05/09/2016 - 16:02,

Nadia Chauhan, Joint Managing Director & CMO, Parle Agro, talks about the new Appy Fizz campaign, re-branding of Frooti and Appy Fizz and the group’s future goals to make it a Rs 5,000 cr enterprise by 2018

GIVING CONSUMERS A LITTLE EXTRA
Mon, 04/25/2016 - 18:13,

Anupam Vasudev, Chief Marketing Officer, Aircel talks to us about the brand’s mass appeal, marketing strategies and what gives it an edge over competition

Tvs Jupiter Salutes The Indian Man
Mon, 03/07/2016 - 13:15,

Aniruddha Haldar, VP Marketing, TVS Motor Company, talks about the latest campaign for TVS Jupiter

Now, coca-cola in a new indian avatar
Mon, 02/29/2016 - 14:58,

The ‘Make in India’ week saw a lot of activity from Coca-Cola India, which not only launched a new product called Fanta Green Mango but also a new initiative called ‘Veer’ under the Thums Up banner.

Betting on vivo oil to fight diabetes
Mon, 02/22/2016 - 10:40,

Atul Chaturvedi, CEO, Adani Wilmar Limited tells us why Fortune Vivo should be the first choice for any diabetic

When cleaning up is serious business
Mon, 02/15/2016 - 13:38,

Pravin Kulkarni, General Manager Marketing, Parle Products Pvt Ltd talks to us about the brand’s benefit from the drive and plans to convert it into a youth movement against littering

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