Providing a reason to smile
Mon, 02/15/2016 - 13:30,

The Himalaya Drug Company, one of India’s first companies to unleash ‘herbal power’ on consumers, has built year-on-year on its array of wellness products ranging from personal care, pharmaceuticals to baby care since 1930

A drive to regain top spot
Mon, 02/08/2016 - 11:09,

Rahul Gautam, VP Marketing, Ford India tells us how the brand plans to market its latest offering, the Ford Service Price Promise and more

Making memories come alive
Mon, 02/01/2016 - 11:14,

At the Ad Club’s Effie awards last week, Paper Boat’s Drinks & Memories campaign won the Grand Effie. The brand’s recent digital campaign, Hum Honge Kamyab, too has won many hearts with its message of hope

Unlocking potential of natural products
Mon, 02/01/2016 - 10:51,

They are more than a century old company in India which was till recently a Waqf or non-profit organisation. But now Hamdard is planning a makeover for the brand beginning with an aggressive marketing strategy

On a mobile internet mission
Mon, 01/25/2016 - 12:00,

Sashi Sankar, Chief Marketing Officer, Idea Cellular, talks to us about the company’s new 3G services and strategy to gain market-share

Making Indian roads safer
Mon, 01/18/2016 - 13:42,

Nitish Bajaj, Vice-President, Marketing CEAT Ltd talks to us about their latest ‘Our Grip Your Story’ campaign and how the brand will stick to keeping ‘safety’ as the foundation of their marketing strategy in the near future

Brightening the home Décor journey
Mon, 01/18/2016 - 12:44,

Look around and chances are you’ll see AkzoNobel’s influence there. Their products can be found everywhere from the Beijing Olympic arenas and Buddh International Circuit in New Delhi to, quite possibly, the house next door to you

They’re here for good!
Mon, 01/11/2016 - 12:33,

Lakshmi Goyal, Head of Brand & Marketing, Standard Chartered Bank, India who discusses one of the biggest brand partnerships of the decade and why the company has chosen to sponsor the Mumbai Marathon for 13 years

Building on bhai sahab’s fan club
Mon, 01/04/2016 - 16:18,

Soon after their big fat Christmas sale, we catch up with Nitin Agarwal, AVPMarketing,, who tells us why the brand focuses on the middle class consumer and that the expectation from 2016 is major growth

Launching with style
Mon, 01/04/2016 - 16:09,

The Aditya Birla Group, which has some of the biggest lifestyle brands such as Pantaloons, Louis Philippe and others under Madura Fashion & Lifestyle, etc., under its umbrella, is now hoping to make a splash in the e- commerce space