CMO INTERVIEW

TELLING THE UBER STORY
Mon, 10/10/2016 - 16:12,

On-demand mobility solutions provider Uber has recently come out with its first TVC for India. Ashwin Dias, General Manager - Marketing, Uber India, talks about the company’s plans and how it strives to ensure the best for both riders and drivers

CRAFTING AN ‘INDIAN’ WINNING FORMULA
Mon, 10/03/2016 - 14:25,

Manish Kalra, Chief Business Officer, Craftsvilla, talks about the brand’s play with the ‘Indianness’ philosophy to make a connect with customers

POWERED BY PREMIUMIZATION
Mon, 09/26/2016 - 15:18,

Godrej Appliances has recently entered the premium market with the launch of its brand NXW. Swati Rathi, Head, Marketing, Godrej Appliances says efforts are on towards premiumization of other segments in the portfolio too

SKORE HITS THE RIGHT SPOT
Mon, 09/19/2016 - 13:34,

Four years after snapping ties with Reckitt Benckiser and losing distribution rights for condom brands like Kohinoor and Durex, TTK Group has raced ahead of these brands with Skore Condoms. Vishal Vyas, Head of Marketing, Skore Condoms, talks about the brand’s journey so far.

A GOOD RUN FOR ASICS
Fri, 09/16/2016 - 12:52,

They may have been late entrants in the sporting goods market in India but have managed to steadily increase their footprint in the country. Rajat Khurana, Director, ASICS India talks about why India is a key market for the global brand

FROM COMMODITY TO CONSUMER BRAND
Tue, 09/06/2016 - 12:49,

Century Ply’s latest campaign marks a shift in its communication, from being a commodity to a consumer brand. Amit Kumar Gope, GM, Marketing, Century Plyboards (India) Limited, talks about this shift, the group’s future strategy and challenges for the sector

UNLOCKING ‘OPPO’RTUNITIES
Mon, 08/29/2016 - 14:31,

Sky Li, Global VP, Oppo & MD of International Mobile Business & President of Oppo India talks about Oppo’s impressive growth story in India and why India is a key market for the brand

CHARTING SPICEJET’S COME-BACK ROUTE
Mon, 08/22/2016 - 16:15,

With the launch of SpiceJet’s first-ever TVC, Debojo Maharshi, CMO, SpiceJet talks about the campaign, focus on growing regional connectivity and how the brand is working to win back the consumer’s confidence after facing a rough patch in 2014

HOW MERU HOLDS ITS OWN IN A TOUGH RACE
Tue, 08/16/2016 - 14:00,

Siddhartha Pahwa, CEO, Meru Cabs Private Limited, talks about the sudden offensive and the transformation of Meru Cabs from a call centre-led business to an app-led one with 4.8 million people using its app today

BUILDING A UNIQUE CONNECT
Mon, 08/08/2016 - 16:07,

Gionee’s campaign for Marathon M5 series is an attempt to connect with consumers by crowd-sourcing ideas for the campaign. Arvind R Vohra, CEO & MD, Gionee India talks about the campaign, Gionee’s re-branding and its expectations from the Indian market

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