CMO INTERVIEW

Adding purity to Indian homes
Mon, 12/28/2015 - 12:20,

With the launch of two new air purifiers, founder-chairman of Kent RO Systems Ltd Mahesh Gupta talks to us about what drives the company to keep innovating and giving something different to its consumers with each new product

Painting the town green
Mon, 12/21/2015 - 11:24,

Amit Syngle, President – Sales, Marketing & Technology, Asian Paints Limited, tells us why the brand picked street art followed by a digital campaign to reach out to consumers 

Taking the road less travelled
Mon, 12/21/2015 - 11:22,

Jitin Paul, Chief Marketing Officer, Bharti AXA Life Insurance, talks about the insight behind this campaign for their online product

Making furniture ‘Thoughtful’...
Mon, 12/14/2015 - 11:19,

Ashish Goel, CEO & co-founder, Urban Ladder, tells us how the brand has grown manifold a year after it caught the attention of top investors such as Ratan Tata

On a premium ride
Tue, 12/08/2015 - 12:47,

RS Kalsi, Executive Director (Marketing & Sales), Maruti Suzuki India Limited, talks to us about the recent high octane campaigns for the S-Cross, Baleno and Celerio, the exclusive Nexa sales network and the strategy behind registering 17-18% growth in the festive season

Keeping the goodness intact
Tue, 12/08/2015 - 12:44,

Subodh Srivastav, Head - New Businesses (Food products group), Tata Chemicals, talks about the big launch and the ad campaigns that take the brand promise ‘Goodness ki Shuruwat’ forward 

MOTOROLA: THE COMEBACK PLAN
Mon, 11/30/2015 - 16:51,

Rachna Lather, Marketing Head, Motorola Mobility, India talks about how the company aims to reach out and give customers more choices without burning a hole in their pockets through various marketing innovations in the smartphone market

Winning markets with innovation
Mon, 11/23/2015 - 12:00,

Sunil Kataria, Business Head India and SAARC, GCPL gives us an insight into how the company believes in continuously working on creating innovative products for mass markets

New power to e-wallets
Mon, 11/23/2015 - 11:49,

Eleven years ago, Oxigen Services India Pvt. Ltd entered the market, gaining expertise in the digital business of micro-payments of services and remittances

Celebrating the Home-Maker
Mon, 11/16/2015 - 13:04,

Ankita Dabas, Co-Founder & CEO of FabFurnish.com, tells us how the brand is moving away from a product focus to inspiration and design focus, which is reflected in their new ad campaign

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