CMO INTERVIEW

Keeping the goodness intact
Tue, 12/08/2015 - 12:44,

Subodh Srivastav, Head - New Businesses (Food products group), Tata Chemicals, talks about the big launch and the ad campaigns that take the brand promise ‘Goodness ki Shuruwat’ forward 

MOTOROLA: THE COMEBACK PLAN
Mon, 11/30/2015 - 16:51,

Rachna Lather, Marketing Head, Motorola Mobility, India talks about how the company aims to reach out and give customers more choices without burning a hole in their pockets through various marketing innovations in the smartphone market

Winning markets with innovation
Mon, 11/23/2015 - 12:00,

Sunil Kataria, Business Head India and SAARC, GCPL gives us an insight into how the company believes in continuously working on creating innovative products for mass markets

New power to e-wallets
Mon, 11/23/2015 - 11:49,

Eleven years ago, Oxigen Services India Pvt. Ltd entered the market, gaining expertise in the digital business of micro-payments of services and remittances

Celebrating the Home-Maker
Mon, 11/16/2015 - 13:04,

Ankita Dabas, Co-Founder & CEO of FabFurnish.com, tells us how the brand is moving away from a product focus to inspiration and design focus, which is reflected in their new ad campaign

‘We want consumers to have swag’
Mon, 11/09/2015 - 12:10,

Anuradha Aggarwal, the Chief Marketing Office at Marico Limited talks about Livon’s new avatar and why Kangana Ranaut is the perfect brand match

Battling against all odds
Mon, 11/09/2015 - 12:00,

Neelima Burra, CMO, Cargill tells us why the tagline ‘Khali peth jung nahi jeeti jaati’ rings true for most women across the country today

Redefining the ‘Complete Man’
Mon, 11/02/2015 - 12:12,

As Raymond celebrates its 90th anniversary, Shantiswarup Panda, CMO, Lifestyle Business, Raymond Limited takes us through its journey and tells us how the brand has rediscovered itself with every passing year, taking ‘The Complete Man’, to a different level each time

There are no ‘App-Solute’ solutions
Mon, 10/26/2015 - 12:17,

Going app only is not a judicious marketing strategy in a country like India where only 10% of cellular service subscribers have smartphones, says Sumit Bedi, Vice President-Marketing, IndiaMART

Getting the best out of expressions
Mon, 10/26/2015 - 12:07,

Aneesh Khanna, Chief Strategy and Marketing Officer, IDBI Federal Life Insurance tells us about the latest campaign and what transpired in getting those adorable faces up there

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