CMO INTERVIEW

Betting on vivo oil to fight diabetes
Mon, 02/22/2016 - 10:40,

Atul Chaturvedi, CEO, Adani Wilmar Limited tells us why Fortune Vivo should be the first choice for any diabetic

When cleaning up is serious business
Mon, 02/15/2016 - 13:38,

Pravin Kulkarni, General Manager Marketing, Parle Products Pvt Ltd talks to us about the brand’s benefit from the drive and plans to convert it into a youth movement against littering

Providing a reason to smile
Mon, 02/15/2016 - 13:30,

The Himalaya Drug Company, one of India’s first companies to unleash ‘herbal power’ on consumers, has built year-on-year on its array of wellness products ranging from personal care, pharmaceuticals to baby care since 1930

A drive to regain top spot
Mon, 02/08/2016 - 11:09,

Rahul Gautam, VP Marketing, Ford India tells us how the brand plans to market its latest offering, the Ford Service Price Promise and more

Making memories come alive
Mon, 02/01/2016 - 11:14,

At the Ad Club’s Effie awards last week, Paper Boat’s Drinks & Memories campaign won the Grand Effie. The brand’s recent digital campaign, Hum Honge Kamyab, too has won many hearts with its message of hope

Unlocking potential of natural products
Mon, 02/01/2016 - 10:51,

They are more than a century old company in India which was till recently a Waqf or non-profit organisation. But now Hamdard is planning a makeover for the brand beginning with an aggressive marketing strategy

On a mobile internet mission
Mon, 01/25/2016 - 12:00,

Sashi Sankar, Chief Marketing Officer, Idea Cellular, talks to us about the company’s new 3G services and strategy to gain market-share

Making Indian roads safer
Mon, 01/18/2016 - 13:42,

Nitish Bajaj, Vice-President, Marketing CEAT Ltd talks to us about their latest ‘Our Grip Your Story’ campaign and how the brand will stick to keeping ‘safety’ as the foundation of their marketing strategy in the near future

Brightening the home Décor journey
Mon, 01/18/2016 - 12:44,

Look around and chances are you’ll see AkzoNobel’s influence there. Their products can be found everywhere from the Beijing Olympic arenas and Buddh International Circuit in New Delhi to, quite possibly, the house next door to you

They’re here for good!
Mon, 01/11/2016 - 12:33,

Lakshmi Goyal, Head of Brand & Marketing, Standard Chartered Bank, India who discusses one of the biggest brand partnerships of the decade and why the company has chosen to sponsor the Mumbai Marathon for 13 years

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