CMO INTERVIEW

‘We want consumers to have swag’
Mon, 11/09/2015 - 12:10,

Anuradha Aggarwal, the Chief Marketing Office at Marico Limited talks about Livon’s new avatar and why Kangana Ranaut is the perfect brand match

Battling against all odds
Mon, 11/09/2015 - 12:00,

Neelima Burra, CMO, Cargill tells us why the tagline ‘Khali peth jung nahi jeeti jaati’ rings true for most women across the country today

Redefining the ‘Complete Man’
Mon, 11/02/2015 - 12:12,

As Raymond celebrates its 90th anniversary, Shantiswarup Panda, CMO, Lifestyle Business, Raymond Limited takes us through its journey and tells us how the brand has rediscovered itself with every passing year, taking ‘The Complete Man’, to a different level each time

There are no ‘App-Solute’ solutions
Mon, 10/26/2015 - 12:17,

Going app only is not a judicious marketing strategy in a country like India where only 10% of cellular service subscribers have smartphones, says Sumit Bedi, Vice President-Marketing, IndiaMART

Getting the best out of expressions
Mon, 10/26/2015 - 12:07,

Aneesh Khanna, Chief Strategy and Marketing Officer, IDBI Federal Life Insurance tells us about the latest campaign and what transpired in getting those adorable faces up there

Driving fiat into the heart of India
Mon, 10/19/2015 - 12:18,

Kevin Flynn, President and MD of Fiat Chrysler’s India operations, talks about the campaign which may well become the game-changer for the brand

Power in your ‘Pocket’
Mon, 10/12/2015 - 13:06,

Sujit Ganguli, Senior General Manager and Head - Corporate Brand and Communications Group, ICICI Bank also shares insights on the launch of its ad campaign

Time to shop and earn
Mon, 10/12/2015 - 12:57,

Borrowing from the new tagline of PAYBACK India, ‘Nothing is pointless’ Gaurav Khurana, Chief Marketing Officer, Payback India which is India’s largest multi brand loyalty programme, makes his point over the sudden spurt in advertising for the brand which has over 50 partners in its network

The Millenial’s Match-Maker
Mon, 10/05/2015 - 11:46,

It is said that marriages are made in heaven, but for Aditya Save, CMO, Shaadi.com, marriages are definitely made on his company’s website. With a new campaign titled ‘My conditions apply’, Shaadi.com has undergone a complete revamp, with an attempt to keep up with its evolving target audience

Why Nerolac’s Baby is Back
Mon, 09/28/2015 - 11:31,

Anuj Jain, Director, Decorative Paints at Kansai Nerolac Paints Limited tells us why the move was important for the brand

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