CMO INTERVIEW

The Millenial’s Match-Maker
Mon, 10/05/2015 - 11:46,

It is said that marriages are made in heaven, but for Aditya Save, CMO, Shaadi.com, marriages are definitely made on his company’s website. With a new campaign titled ‘My conditions apply’, Shaadi.com has undergone a complete revamp, with an attempt to keep up with its evolving target audience

Why Nerolac’s Baby is Back
Mon, 09/28/2015 - 11:31,

Anuj Jain, Director, Decorative Paints at Kansai Nerolac Paints Limited tells us why the move was important for the brand

Making a Strong Brand Connect
Mon, 09/28/2015 - 11:26,

Chief Marketing Officer of Polycab, Shashank Pore shares the strategy behind the campaign and the brand’s future plans

Bringing Style to Tech
Mon, 09/21/2015 - 13:04,

Bhaskar Choudhuri, Director Marketing, Lenovo India talks about how the PC giant is strategizing to climb to one of the top three positions in the smartphone market by the end of this year

Smart by Design
Mon, 09/14/2015 - 11:47,

Solomon Wheeler, Vice President and Head - Marketing & Communication, Lava International talks about the launch of the Pixel V2 smartphone with the camera as its USP, and the brand’s plans to grow its market-share in the aggressive smartphone market in India

Insurance Now Helps Fight Cancer
Mon, 09/14/2015 - 11:36,

Sanjay Tripathy, Senior EVP, Marketing,Products, Digital and E-commerce, HDFC Life, talks about the association with Lisa Ray for the campaign and how the brand is marketing itself through its ‘Sar Utha Ke Jio’ proposition

Vrooming in Style
Mon, 09/07/2015 - 14:12,

Stefano Pelle, Managing Director, Piaggio India, talks about the brand’s plans after entering the 150 cc segment in scooters in India, and using Digital to market to the target audience

Bubbling With Joy
Mon, 08/31/2015 - 11:51,

Prashant Peres, Director - Marketing (Chocolates), Mondelez India talks about the company’s marketing strategy to capture both the premium and mass ends of the business and grow market-share

Making a Glittering Statement
Mon, 08/31/2015 - 11:44,

Sandeep Kulhalli, Senior Vice President, Retail and Marketing, Jewellery Division, Titan Company Limited talks about the new launch and the brand’s recent campaigns.

The Cereal Endeavour
Mon, 08/24/2015 - 11:38,

Harpreet Singh Tibb, Marketing Director, Kellogg India & South Asia, talks about the first master-brand campaign on Television and how consumption and penetration are driving the brand’s growth in the country

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