CMO INTERVIEW

On a mobile internet mission
Mon, 01/25/2016 - 12:00,

Sashi Sankar, Chief Marketing Officer, Idea Cellular, talks to us about the company’s new 3G services and strategy to gain market-share

Making Indian roads safer
Mon, 01/18/2016 - 13:42,

Nitish Bajaj, Vice-President, Marketing CEAT Ltd talks to us about their latest ‘Our Grip Your Story’ campaign and how the brand will stick to keeping ‘safety’ as the foundation of their marketing strategy in the near future

Brightening the home Décor journey
Mon, 01/18/2016 - 12:44,

Look around and chances are you’ll see AkzoNobel’s influence there. Their products can be found everywhere from the Beijing Olympic arenas and Buddh International Circuit in New Delhi to, quite possibly, the house next door to you

They’re here for good!
Mon, 01/11/2016 - 12:33,

Lakshmi Goyal, Head of Brand & Marketing, Standard Chartered Bank, India who discusses one of the biggest brand partnerships of the decade and why the company has chosen to sponsor the Mumbai Marathon for 13 years

Building on bhai sahab’s fan club
Mon, 01/04/2016 - 16:18,

Soon after their big fat Christmas sale, we catch up with Nitin Agarwal, AVPMarketing, ShopClues.com, who tells us why the brand focuses on the middle class consumer and that the expectation from 2016 is major growth

Launching with style
Mon, 01/04/2016 - 16:09,

The Aditya Birla Group, which has some of the biggest lifestyle brands such as Pantaloons, Louis Philippe and others under Madura Fashion & Lifestyle, etc., under its umbrella, is now hoping to make a splash in the e- commerce space

Adding purity to Indian homes
Mon, 12/28/2015 - 12:20,

With the launch of two new air purifiers, founder-chairman of Kent RO Systems Ltd Mahesh Gupta talks to us about what drives the company to keep innovating and giving something different to its consumers with each new product

Painting the town green
Mon, 12/21/2015 - 11:24,

Amit Syngle, President – Sales, Marketing & Technology, Asian Paints Limited, tells us why the brand picked street art followed by a digital campaign to reach out to consumers 

Taking the road less travelled
Mon, 12/21/2015 - 11:22,

Jitin Paul, Chief Marketing Officer, Bharti AXA Life Insurance, talks about the insight behind this campaign for their online product

Making furniture ‘Thoughtful’...
Mon, 12/14/2015 - 11:19,

Ashish Goel, CEO & co-founder, Urban Ladder, tells us how the brand has grown manifold a year after it caught the attention of top investors such as Ratan Tata

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