CMO INTERVIEW

Taking the road less travelled
Mon, 12/21/2015 - 11:22,

Jitin Paul, Chief Marketing Officer, Bharti AXA Life Insurance, talks about the insight behind this campaign for their online product

Making furniture ‘Thoughtful’...
Mon, 12/14/2015 - 11:19,

Ashish Goel, CEO & co-founder, Urban Ladder, tells us how the brand has grown manifold a year after it caught the attention of top investors such as Ratan Tata

On a premium ride
Tue, 12/08/2015 - 12:47,

RS Kalsi, Executive Director (Marketing & Sales), Maruti Suzuki India Limited, talks to us about the recent high octane campaigns for the S-Cross, Baleno and Celerio, the exclusive Nexa sales network and the strategy behind registering 17-18% growth in the festive season

Keeping the goodness intact
Tue, 12/08/2015 - 12:44,

Subodh Srivastav, Head - New Businesses (Food products group), Tata Chemicals, talks about the big launch and the ad campaigns that take the brand promise ‘Goodness ki Shuruwat’ forward 

MOTOROLA: THE COMEBACK PLAN
Mon, 11/30/2015 - 16:51,

Rachna Lather, Marketing Head, Motorola Mobility, India talks about how the company aims to reach out and give customers more choices without burning a hole in their pockets through various marketing innovations in the smartphone market

Winning markets with innovation
Mon, 11/23/2015 - 12:00,

Sunil Kataria, Business Head India and SAARC, GCPL gives us an insight into how the company believes in continuously working on creating innovative products for mass markets

New power to e-wallets
Mon, 11/23/2015 - 11:49,

Eleven years ago, Oxigen Services India Pvt. Ltd entered the market, gaining expertise in the digital business of micro-payments of services and remittances

Celebrating the Home-Maker
Mon, 11/16/2015 - 13:04,

Ankita Dabas, Co-Founder & CEO of FabFurnish.com, tells us how the brand is moving away from a product focus to inspiration and design focus, which is reflected in their new ad campaign

‘We want consumers to have swag’
Mon, 11/09/2015 - 12:10,

Anuradha Aggarwal, the Chief Marketing Office at Marico Limited talks about Livon’s new avatar and why Kangana Ranaut is the perfect brand match

Battling against all odds
Mon, 11/09/2015 - 12:00,

Neelima Burra, CMO, Cargill tells us why the tagline ‘Khali peth jung nahi jeeti jaati’ rings true for most women across the country today

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