Last ten years have witnessed the rise in the number of English newspapers in India and simultaneously there is an increase in the companies providing advertising and marketing services. English newspapers in India now provide more information equally supported by detailed research and better representation. To know the true picture of English newspapers in India national readership survey was conducted from 2003 till 2005. That national readership survey revealed that over 21 million new readers joined the 179 million Indians who read a paper every day.

This rise was approximately of 14 percent and this rise was equally backed by the increase in the companies providing advertising and marketing services. The main reason behind this 14 percent rise is the growing literacy. In last few years literacy has improved by about 20 per cent and also Indians now have become hungrier for news and information. Seeing this rise many companies providing advertising and marketing services have also capitalized on it.

In other words, English newspaper in India have now become the advertising pie in India and it is also equally supported and expanded by liberalization policies embarked upon by the country in the early 1990s. Thus, you can safely say that advertising revenues are not only good but also increasing. Even in today’s scenario print medium is still the dominant medium for advertising with 52.7(app.) per cent of the total ad-spend of Rs.9,500 crore in 2002 while television's share was just 38.7 per cent. This shows the companies providing advertising and marketing services still prefer to select newspapers instead of television for advertising.

Print advertisements have more advantages in over other modes of advertising and marketing as they not only cost less but they also have a better recall value. Moreover, it is still a habit in majority Indian households to reach out for the daily newspaper with the morning cuppa instead of switching on the television. Thus it creates a brand and sustaining that brand image for years. Therefore if you wish to hire a company offering advertising and marketing services then make sure they equally concentrates on print media as well. Hence for more information on advertising and marketing services, English newspapers in India, advertising agency India, online media advertising and business internet services please visit www.impactonnet.com.