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Impact Track
 
> People Track
People Movements of the Week
Person Moved From Moved To New Designation
Ravinder Zutshi - Samsung India
Dy. Managing
Director
Sanjay Lal - Percept D’Mark
International		 MD & CEO
Preetha
Sukhtankar		 - Seventeen Asso. Publisher
Asad Jamal - Euro RSCG Media Director
Renuka Starcom OgilvyOne President
P. Mhatre GroupM Lodestar Media Controller

> Product Track
New Product Launch of the Week
Category Company Brand Features
Air-onditioners LG Electronics Whisken
The range includes Art
Cool split and Telesmart
Debit card MTV MTV-Citibank
debit card
Co-branded card, gives
value-added offers
Soft drink
concentrate		 Rasna Rasna Ghar
Ka
New coolant flavours
with therapeutic values
Apparel Monte Carlo
Oswal Grp.		 Frost Finish
T-shirts
Spring summer collection
with 200 designs
Two wheeler Yamaha Yamaha
Crux-S
Economy segment
priced at Rs 33,152
Notebook Dell Latitude X1 World’s lightest one

> Brand Track
Account Movements of the Week
Account Moved From Moved To Estimated Media
Billings
Suzlon Energy Grey
Worldwide		 Dentsu Marcom Rs 10-12 crore
Nutrine Mudra Rediffusion DY&R, G3
Rs 10 crore
Hatsun Agro
Arun icecream		 Sasi O&M
Rs 10 crore
Sony Ericsson Dentsu
Marcom		 Mediaedge:cia
Rs 12-15 crore
Jagran - Capital, Vishaka
-
Bang& Olufsen - Crayons Advertising -

 

 
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