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| Advertising Quiz | Winner for the last quiz - No winners |
| Advertising Quiz No. 38 | |||
CONTRIBUTED
BY SUNIL R. NAIR, FOUNDER, CAFERATI.COM
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| Ten
questions to test your MAMQ (Media, Advertising and Media Quotient).
Put in that little extra effort and you might just win a rocking gift... |
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| Q1. | In
which year were the two power generation companies, namely, National
Thermal Power Corporation and National Hydroelectric Power Corporation set up? |
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| a)1975 | b)1976 | c)1977 | |
| Q2. | Which is the official advertising agency of the Indian Government? |
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| a)Directorate of Audio Visual Publicity | b)Doorsanchar Aur Vigyapan Prakashan | c)Advertising and Information Bureau | |
| Q3. | Which ad agency manages the career of cricket star Yuvraj Singh? | ||
| a)McCann Erickson | b)Percept D’Mark | c)Grey Worldwide | |
| Q4. | Which agency did UTI hire to rebuild its image, after the fiasco of its US-64 scheme? | ||
| a)Lowe | b)FCB Ulka | c)Euro RSCG | |
| Q5. | Which BTL activation agency managed the‘ The Great Mall of Hyderabad’ project? | ||
| a)Ogilvy Live | b)Hungama.com | c)Black Pencil | |
| Q6. | Which management guru put forth the ‘525 rule’? | ||
| a)Deepak Chopra | b)Dipak Jain | c)Sumantran Ghosha | |
| Q7. | C. K. Prahalad introduced which phrase to the business lexicon? | ||
| a)Re-engineering | b)Core Competency | c)Core ideation | |
| Q8. | The brand Dandi Salt belongs to which group? | ||
| a)Kunwar Ajay | b)Hindustan Lever | c)Tata Chemicals | |
| Q9. | In the logo of which Indian bank would you find the picture of Hindu Goddess Lakshmi? | ||
| a)Canara Bank | b)Bank of Baroda | c)Dena Bank | |
| Q10. | Which Indian B-school has been rated by the‘ Economist’ as tougher to get into than Harvard Business School or Columbia University? | ||
| a)IIM Ahmedabad | b)IIM Bangalore | c)IIM Calcutta | |
| Tiebreaker: Who is the first Indian woman to graduate from the Harvard Business School? | |||
E-mail
answers to editor@exchange4media.com by Thursday, May 12,
2005. Winners would be decided on the basis of a lucky draw.
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Answers
to Quiz 37 |
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| 1. | The first 24 hour TV channel dedicated to the world of advertising |
6. | KamaSutra LongLast |
| 2. | Swarovski | 7. | Tissot |
| 3. | Hyundai Tucson | 8. | Oxyride™ Extreme Power from Panasonic |
| 4. | For bombarding Internet users with millions of junk e-mails. |
9. | Titanic |
| 5. | I Pod Shuffle | 10. | Exxon-Mobil |
| Tiebreaker: Tintin’s ‘The Broken Ear’. | |||
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Copyright © : 2003 Adsert Web Solutions Pvt. Ltd. New Delhi, India. All rights reserved.