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SPOTLIGHT |
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PITCH CMO SUMMIT – MUMBAI EDITION
Slowdown ? ... Innovate or dissipate, urge marketers
When General Motors in the US went public with its announcement
that it was in financial turmoil, there were befuddled reactions
from many quarters of the industry. After all, not many were willing
to make known to the world that their pockets (revenues) were bleeding
and that they had nothing more (alternatives) to cling on to. But
then a stream of downturn and job cut announcements followed, and
one by one the big boys came into the open to air their grievances.
Citigroup, BlackRock, HP, Yahoo, HSBC, American Express, Royal Bank
of Scotland, WorldSpace, DHL, Pepsi…the list seems endless.
But while the West bled, closer home in India, the same set of companies
were engaged in taking quantum leaps to steer their business ahead.
This precisely was the message that marketers and industry thought
leaders wanted to drive forth when they got together at the Pitch
CMO Summit 2008, in Mumbai recently. The Mumbai leg of the event
was organised by Pitch, a group publication of the exchange4media
Group and was sponsored by Colors.
(For
Complete Story) more…
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IMPACT INTERVIEW |
“WE
ARE GOING TO BE BIGGER THAN THE AGENCIES ON TOP IN THE WPP NUCLEUS”
Wunderman
has the distinct honour of being the largest marketing services
agency across the world with its revenues approaching a billion
dollar already. In the WPP structure, where WPP revenues are estimated
to be around 12 billion dollars, Wunderman is well-settled and
looking good too. Wunderman celebrated its 50th anniversary in
October 2008. Daniel Morel, Chairman and CEO of Wunderman has
been with the organisation for the past seven years now, and in
this much time, reportedly, the company has shown doubledigit
growth in revenues and profits, year-on-year. Morel, who was once
a trained combat diver for the French Navy, has a very different
approach when it comes to creating conversations with consumers,
that can translate into a profitable transaction for the client
– “pleasant not aggressive”, he says.
However, the market presence that Wunderman enjoys in many other
regions is yet to be seen in India. Morel is clear that India
is one of the few markets that would show growth even in the current
tough economic times. The India agenda hence is intensifying further
for Wunderman. Morel was in Delhi last week, as part of the Asia
region visit to meet clients and the new teams signed on for businesses
like Microsoft. impact caught up with him and Stephane Faggianelli,
President, Wunderman Asia, to know more on the way Wunderman defines
the direct marketing space that has been renewed with the
digital dose in the recent years, and where India factors in this
overall scheme.
In
this exclusive chat with Noor Fathima Warsia, Morel speaks on
all that and more. Excerpts...
(For complete Story) more…
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INFOCUS |
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NEWSPAPERS
IN CRISIS: INMA SCOUTS FOR SOLUTIONS
By CASSANDRA SERPES, DIPALI BANKA, SWAPNA RAHUL SHAH
There is a clear indication that the balance of power is
shifting in favour of emerging economies”– a line very
aptly surmised by Prime Minister Manmohan Singh at the recently
concluded G-20 Summit in Washington, US. On similar lines, the recently
concluded International Newsmedia Marketing Association (INMA) South
Asia Conference emphasized India’s strength in Newsmedia in
the South Asia region. The theme of the conference held in Mumbai
on November 13- 14, 2008 was ‘Building Value in the Newspaper
Enterprise’. Weekly magazine impact, and the monthly magazine
Pitch, both from the exchange4media Group, were media partners for
this event. According to industry practitioners, the Conference
was a much needed one given the current economic crisis; it also
provided a host of solutions and ideas to deal with the slowdown.
In his welcome address, Ravi Dhariwal, President, INMA Asia Division,
and CEO – Publishing, BCCL, gave a brief overview of the last
few years of the print industry. He said, “In the past few
years, there have been several launches in the print industry. However,
in the past six months, things have not been looking too good.”
(For complete Story) more…
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For
articles by industry leaders from the Third Anniversary Issue
of
impact, click
here |
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