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Volume 5 Issue 24 01Dec. - 06 Dec. 2008 • Rs 100

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Cover

COMMENT

NEWS IN THE TIME OF DESPAIR

By ANURAG BATRA

The events of the last week in Mumbai have yet again given rise to the debate on the role of the media in a crisis situation. Much has been written about it, and I can be sure that it will be discussed ad nauseam in the media, in the corridors of power and even amongst the chatterati.

But first, a positive bit of information. Two of the survivors from the Taj and another from the Trident said that apart from prayers to God and constant engagement with their families, they were watching television news in their rooms on their laptops and felt reassured by the news that the NSG was getting there to rescue them.

The news channels gave them hope in their hour of despair. News channels and their mobile phones were linked to God and their future. News channels and their coverage have built a consensus in the country towards fighting this menace of terrorism as a society and got the citizens of this country united. News channels and their coverage also ensured that rumors did not take over facts and further harm the situation and kept airing messages for survivors and their families and, yes, that did help calm nerves. The reason I say all this is that I watched an Israeli counter-terrorism expert share his view with Arnab Goswami on Times Now that the continuous and sustained coverage of the terror attacks and hostage crisis on our channels was actually serving the desire and objective of terrorists of getting publicity and free airtime for their acts and propaganda.

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IMPACT COVER

Déjà vu: JWT sweeps the Effies as ‘Lead India’ tastes glory once again
The awards, nonetheless, keep getting bigger, better

By RISHI VORA

It’s the Lead India story once again! And the industry is not surprised one bit. A campaign, which created history by winning India its first ever Grand Prix at the Cannes Lions International Festival 2008, is now the most effective campaign of the year – it won the Grand Effie, an achievement that cannot be discounted by any means.

Apparently, the buzz around Lead India has been so vigorous in the past few months that the other award-winning campaigns from JWT have been subdued to some extent by the glory of the glorious campaign. The Nike ‘Gutsy cricket’ campaign, which too won a Gold, is by no means an ordinary campaign. The commercial was much praised by many creative bigwigs in the country and rightly so - it managed to win metals at national as well as international platforms. Some of the agency’s other wins such as ‘Sunsilkgangofgirls’ and Pepsi’s ‘Me on my can’ too are worth celebrating along with campaigns such as Kurkure (Silver), Diamond Bride and Red Ribbon Express.

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IMPACT INTERVIEW

“INDIA HAS TO TAKE A HIGHER PROFILE, IN THE REGION AND
WORLDWIDE”

The International Advertising Association (IAA) is increasingly making its presence felt in India. The last few years have seen the IAA take initiatives to involve all sections of the Indian advertising and media industry. The 2008-2010 term is an important one for the organisation from an India standpoint given that India is one of the key focus areas for the organisation. This is the first time when an Indian official, Pradeep Guha, has been elected the Area Director for the Region, as Raj Nayak took on the role of the President, India Chapter for the IAA. Pheroza Billimoria is the Honorary Secretary of the IAA. Indra Abidin, who is the second Asian to hold the office of the World President and Chairman for the IAA in this term, is very clear on the key thrust areas that would define the role of the IAA in the various markets. Abidin has been known to be one of the first advertising professionals who spoke about integrated communication and branded content in as early as the late-80’s and early-90’s. In this interview with Noor Fathima Warsia, Abidin speaks on these, and on his experience at PT Fortune in Indonesia that grew to new heights, and is the only advertising agency in Indonesia to be listed in the Jakarta Stock Exchange, under his leadership. Excerpts...

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