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Volume 5 Issue 39• 16Mar. - 22Mar. 2009 • Rs 100

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Cover

Elections 2009: bonanza for media

As the election appears on the calendar many are wondering if it is the ‘aha’ time for the Indian media and advertising industry. With political parties spending money like water, various media owners are eager to consume the pie. While ad agencies like Crayons can bask in glory of multi-crore Congress account, public relations firms do not see elections as a money making time. Some experts observe that the focus of political advertising is shifting from print to television as political parties have come to realize the power of the medium. OOH, radio and digital may also pick up a slice of the pie as the politicians go online, and the news media gears to harness its web operations to reach their audience. However, many experts across the spectrum believe that elections can only offer a short term respite for the industry reeling under pressure of economic slowdown.

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Special Report

The rise and fall of INX

INX Media is on one of its roughest ever patches. The media company that has been amidst layoffs, surviving on repeat performance and struggling with getting any investment in the company saw the exit of its CEO Indrani Mukerjea and of its Chairman and CSO Peter Mukerjea on Holi eve. Even as both Indrani and Peter would be with the company for some more time, the investors have already brought in industry veteran Pradeep Guha to consult on the way forward for the company. The fact that all’s very unwell at INX Media was further evident when impact was speaking to some of the key officials of the company, and none of them “knew” that Pradeep Guha would be joining the company for his “limited engagement” as consultant from March 16, 2009.INX Media’s journey, ever since its launch in 2007, has always been dotted with trouble. But in the initial stages, the media company would recover and get back on track. However, the problems multiplied in the last few months before it snowballed into a corporate nightmare.

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Impact Chat

'India is the pinnacle of how we want all our systems to run’

Workplace is second home to most people, but being in the same organisation for 33 years and cradling an agency for that long is an altogether different experience. This being said, saying goodbye sure becomes a difficult proposition. This could be better explained by John Steedman, GroupM’s CEO and Chairman of the Asia Pacific region who is now retiring after being in the Media industry for 39 years. Of the 39 years with the Media industry, Steedman spent 33 years with WPP which includes the setting up of Mindshare in the APAC region, heading the agency and later moving on to become the CEO & Chairman of GroupM’s APAC region. Speaking with impact, GroupM’s John Steedman shares his views on the APAC experiences, on India being the priority market, the global meltdown and being in the industry for all those years.

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For articles by industry leaders from the Third Anniversary Issue of
impact, click here

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