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Volume 5 Issue 40• 23Mar. - 29Mar. 2009 • Rs 100

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Cover

Goan delights on display

You might be a fan of the great Goan curry, Xacuti, Vindaloo or Bebinca. But this GoaFest, you are sure to have a creative ‘feast’ at the shores of the Indian advertising land, at the wonderful Cavelossim beach in South Goa. impact brings you the GoaFest delight to your den, well before you could think of reaching the alluring place. Yes, we are bringing you the best works produced by the most respected agencies, which have sent their entries to the Abbys this year. And the definition of ‘best’ here is the Top 5 creatives that an agency has made in a year’s time. The task was challenging as most agencies refuted saying that showcasing five creatives would not reflect the kind of work they have been doing. Which is fair on the agencies’ part. But from an editorial standpoint one could argue that a sample of five is the max you could think of.

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In Focus

The rights ‘yudh’

The Indian Premier League has given the industry very extreme results. The IPL began with an extreme media attention, and delivered the highest ratings that the television business saw last year. The IPL was an extreme success story. And now, in its second edition, even before the games have began, the IPL has given the Indian broadcasting industry one if its worst fought telecast rights ‘karamyudhs’. Since March 14, 2009 to March 21, 2009, BCCI has moved from hundred percent terminating the IPL telecast rights with MSM to handing it back to them to again threatening to cease the deal. Even as the games are just a fortnight away, if all goes well with the government over the dates and the IPL does happen, the BCCI and MSM are still dueling over the new contract, and have not reached a conclusion yet.

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Special Report

A date at the measurement factory TAM

It is near impossible to think of one media company that does not depend, or use TAM Media Research services to look at everyday things such as spots, their time and complete duration to ad volumes on channels to product placements to yearly trends in the business of advertising. The AdEx analyses of various kinds, and then in more recent times, the weekly radio data or tracking the PR of what some brands have done and then of course the time-to-time trends are only some of the things that just about every media and advertising professional in India depends on, makes it difficult for a media reporter to not keep an eye on what TAM does.

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For articles by industry leaders from the Third Anniversary Issue of
impact, click here

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