India shines at Cannes Lions again…and not just in awards

One more year is added to the Cannes Lions International Advertising Festival. In this recession year, Cannes Lions too has seen its share of drops in delegates, which was a 40 per cent decline from last year, and in entries, a 20 per cent drop.

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‘Give up control to be effective on blogosphere’

This was the first year that the Cannes festival honored PR and the inaugural Grand Prix was netted by a campaign that explored new media with a simple but great idea. Glenn Osaki, President, Asia, MS&L Worldwide also believes that digital is the future for PR industry and India and China are not quite there when it comes to the understanding of blogosphere.

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‘Our aim is to have ubiquity in distribution’

MTV Networks TV Networks International (MTVNI) is all set to strengthen its presence in the emerging markets by launching channels in regions such as Africa, Central and Eastern Europe.

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