Choose Change – Choose Stability... Choose Soon
All bets are off, as AAAI’s high-profile presidential elections progresses
By Noor Fathima Warsia

"I am suddenly important", remarked the CEO of a decent-sized agency to impact in a casual conversation recently. Our simple question was: 'so, what's happening?'

We ran into another friend, whose father works in Dentsu India but the son is associated with another agency (if we gave you that name, you would just know who we are talking about) and for roughly the past month, the two are not talking much at home, and not talking at all about the industry, what is happening or absolutely anything that could take the conversation to advertising...

The Indian advertising industry is getting a firsthand experience of what a race to elections looks like.

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Brewing a cuppa

Café Coffee Day or CCD, as it is popularly known, has become a brand that everyone is synonymous with - especially the urban youth, in a short span of 14 years. It fulfilled the need of providing a ‘hangout’ to its customers and also stirred a coffee culture among the Indian population. Of late, the brand has just undergone a revamp and K Ramakrishnan (Ramki), President - Marketing, CCD demystifies this entire coffee culture and explains to impact’s Tuhina Anand how CCD is all about having conversations - aptly represented in its new logo, which is a dialogue box with its similar purple and red hues and much more.

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