TVC: Turkish Cargo – Globalize Your Business
Sun, 03/09/2014 - 18:47,

In our ViewTube section, we review the latest business-to-business spot for Turkish Airlines’ cargo services and tell you why this advertisement which uses the domino effect really works

TVC: Coca-Cola
Sun, 03/02/2014 - 14:02,

Spreading happiness has been Coke’s marketing focus for a while and the beverage major is back with the ‘Open Happiness’ series spot, which is placed in rural India. But does their latest effort, which stars Deepika Padukone and Farhan Akhtar, work?

TVC: Cadbury’s Perk v/s Nestle’s Munch
Sun, 02/23/2014 - 18:33,

Another round of ad wars hit our screens, this time it’s Cadbury’s Perk taking on Nestle’s Munch. First up, was Cadbury who took a pot-shot at Perk for its lesser weight (and less wafer layer) only to have Nestle hitting back with,  not everything with more weight adds to taste

TVC: Cadbury’s 5 Star–Condition Serious Hai
Sun, 02/16/2014 - 20:48,

Cadbury India’s films for 5 Star have always been known for their humourous content, (remember the antics of Ramesh and Suresh) and the latest one tells us how ‘5 Star andar, seriousness bahar’ cures the disease called ‘seriousness’

What caught our eye at Super Bowl
Mon, 02/10/2014 - 12:46,

Superbowl = Guaranteed eyeballs = Brands unveiling their ad films; and this year was no different. However, as no spot really stood out, we pick our top three spots 

Interactive: Gome Electronics–Love Delivery Box
Mon, 02/03/2014 - 10:44,

For the Chinese New Year, electronics retailer Gome has launched an activity at its outlets which helps its customers record personal messages to send along with the gadgets they buy

Web film: Birla Sun Life - The Mutual Fund Song
Sun, 01/26/2014 - 19:31,

The latest in an investor education series by Birla’s mutual fund brand is a song that attempts to bust common myths regarding the investment option. 

TVCs: P&G – Winter Olympics and Vikram Tea – Meri Mom
Sun, 01/12/2014 - 16:24,

In a diptych, we look at two recent ad films, one for P&G the other for a local tea brand, with mothers as lead characters 

TVC: Turkish Airlines – Kobe vs Messi
Mon, 01/06/2014 - 10:57,

This TVC by the airline shows football star Lionel Messi and basketball player Kobe Bryant in a ‘selfie war’ that takes them around the world. 

TVC: Best and Worst of 2013
Mon, 12/30/2013 - 14:14,

In the last hurrah of this column this year, we look back at the advertising campaigns, films, and stunts in India and overseas that made us look up and notice… by being outstanding or a downright flush of the client’s funds.