A new web film by Nike India featuring actor Deepika Padukone and 10 women athletes shows the girls waking up in cities and towns across India and working out. The ad has been shared and discussed widely across the world.
For the launch of its Canvas Unite series of phones, Micromax has launched a 360-degree campaign which focuses on some urban Indians’ love for English and the resulting running down of those whose first language is a regional one.
To announce its entry into a new category - fans, Finolex, the leading manufacturer of pipes and cables, has launched a new ad film campaign
This week, we pit two small car commercials against each other, one of the revamped Maruti Suzuki Alto 800 and another of Nissan Motors’ Datsun Redi-go.
Fashion e-tailer Jabong has continued its ‘Be You’ campaign with a new brand film. The music video style commercial is shot indoors with models of all shapes, sizes and make-ups whose diverse looks go against conventions.
In the heartland of coffee, the locals have come to believe that the best quality, i.e. freshest coffee is only available at coffee shops.
Dabur India has launched a campaign to announce its range of health drinks, Yoodley. In the TV fi lm, a young politician is shown giving a speech to a large crowd at a rally
Adhesive brand Fevicol has launched a new film centered around the annual tradition of Dahi Handi, i.e. human pyramids in Mumbai and Maharashtra
Edelweiss Tokio launched a web film last week featuring a young man Babloo, who has lost his mother.