In the middle of the ongoing Lok Sabha elections, we look at what works and what doesn’t in the advertisements, featuring the aam aadmi, put out by the two principal political parties, Congress and BJP
In our ViewTube section, we review the latest business-to-business spot for Turkish Airlines’ cargo services and tell you why this advertisement which uses the domino effect really works
Spreading happiness has been Coke’s marketing focus for a while and the beverage major is back with the ‘Open Happiness’ series spot, which is placed in rural India. But does their latest effort, which stars Deepika Padukone and Farhan Akhtar, work?
Another round of ad wars hit our screens, this time it’s Cadbury’s Perk taking on Nestle’s Munch. First up, was Cadbury who took a pot-shot at Perk for its lesser weight (and less wafer layer) only to have Nestle hitting back with, not everything with more weight adds to taste
Cadbury India’s films for 5 Star have always been known for their humourous content, (remember the antics of Ramesh and Suresh) and the latest one tells us how ‘5 Star andar, seriousness bahar’ cures the disease called ‘seriousness’
Superbowl = Guaranteed eyeballs = Brands unveiling their ad films; and this year was no different. However, as no spot really stood out, we pick our top three spots
For the Chinese New Year, electronics retailer Gome has launched an activity at its outlets which helps its customers record personal messages to send along with the gadgets they buy
The latest in an investor education series by Birla’s mutual fund brand is a song that attempts to bust common myths regarding the investment option.
In a diptych, we look at two recent ad films, one for P&G the other for a local tea brand, with mothers as lead characters
This TVC by the airline shows football star Lionel Messi and basketball player Kobe Bryant in a ‘selfie war’ that takes them around the world.