TVC: Taco Bell – Routine Republic
Mon, 04/06/2015 - 10:56,

To introduce its new breakfast menu and launch its biscuit taco to take on competitor McDonald’s, Taco Bell has unveiled a multimedia campaign, which instigates people to ‘defect’ from their routine

Integrated: The Frooti life
Mon, 03/30/2015 - 10:59,

Parle Agro’s mango drink Frooti has revamped its visual identity and unveiled it in a new campaign. While retaining its yellow theme, it has introduced bold, bright colours and a block typeface

TVC: Retirement (Vodafone) v/sIce-Cream (Airtel)
Mon, 03/23/2015 - 11:18,

Two newly launched campaigns from Vodafone and Airtel tow the emotional line to promote their services for smartphones. 

TVC: Meat & Livestock – You’re better with beef
Mon, 03/16/2015 - 10:54,

A montage of people doing various things involving physical effort is set against the background score of game commentary

TVC: Cinthol–Alive is Offline
Mon, 03/09/2015 - 10:56,

Taking further its initial campaign of ‘Alive is Awesome’, Godrej’s cosmetic brand Cinthol has launched a new film that urges its target audience to go off the Internet and indulge in nature

TVC: Always - #LikeAGirl
Mon, 03/02/2015 - 11:05,

P&G’s sanitary pad brand’s campaign was based on a social experiment that asked a cross-section of people to act out phrases such as ‘run like a girl’ and ‘fight like a girl’ 

TVC: MTS Homespot–Internet baby returns
Mon, 02/23/2015 - 11:03,

Launched during the recent India-Pakistan game, telecom firm MTS’s new film is for its plug-in WiFi product

TVC: JSW Steel–Geeta Phogat’s story
Mon, 02/09/2015 - 11:03,

Mumbai based steel major JSW has unveiled a new brand campaign featuring Geeta Phogat, the first Indian woman to win a wrestling gold at the 2010 Commonwealth Games

TVCs: Disney India–Shanivaar Ravivaar for Parivaar
Mon, 02/02/2015 - 10:58,

Having changed its weekend programming approach to be more GEC-like, Disney India has unveiled new films promoting the shift

TVC: Boost World Cup Anthem–Hey Champion, Stay Champion!
Tue, 01/27/2015 - 11:29,

About a month before the Cricket World Cup where India goes as defending Champion, energy drink Boost unveiled an anthem to cheer the team and their two ambassadors, MS Dhoni and Virat Kohli