AD VIEW

TVC: Khudko kar buland–Birla Sun Life Insurance

The finance house’s latest film tells the life story of a single father and his autistic son

TVC: Dabur Vatika–#BraveAndBeautiful

The hair brand’s new film opens with a bald woman looking at an old picture of her when she had hair

TVC: Asian Paints–Weather Report & Pappu Daring

A new commercial for the paint brand’s exterior variant shows a couple at their spacious bungalow

TVCs: Best and Worst of 2014

I’m calling 2014 the year when Indian advertising became an ongoing short film festival. YouTube may have been around from long but this was the year when advertisers truly stretched possibilities of the longer online film,with note-worthy work by Kindle, Durex and Commonfloor.com.

TVC: Samsung Curved UHD: TV deserves a better TV

A family is shown setting up a new curved television in their drawing room. From the perspective of the TV, they are then depicted in various moods and positions on the couch, watching different shows at different times of the day and night

Web films: Uncommon cities–Commonfloor.com

The Mumbai film takes the narrative form of a poetry, its visuals depicting a day in the life of the city and its common characters

Interactive: iZettle–The 12 Hour Store

A Swedish mobile payments company whose product, iZettle, supports and promotes small businesses, decided to go beyond conventional advertising to reach out to its audience – SMEs

TVC: McDonald’s–Fry Security App

Tapping upon the behaviour of fast food consumers of picking up a French fry or two from a friend’s plate, McDonald’s Canada created an app for ‘security’ 

Web film: HE deodorants–#ShowMenSomeLove

Emami’s men’s deodorant brand ‘HE’ is celebrated International Men’s Day on November 19 with a song featuring young men asking to be loved

TVC: Sverdlovsk Diabetic Society–My friend diabetes

A public interest filmfor a non-profit institution working for diabetics and persons with disabilities is a first-person monologue by a man

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