TVC: TAM Airlines–Catimba
Sun, 06/15/2014 - 19:15,

With FIFA fever all over, brands across segments have bought massive airtime to show off their grandiose campaigns. Amongst the crowd, the one that caught our eye was this film by Brazil’s biggest airline TAM

TVC: Magistral Dishwash–Hospital
Sun, 06/08/2014 - 20:21,

Half a century ago, there were enough ads to raise the eyebrows of today’s feminists. However with time, advertisements are moving from offensive stereotypes to encouraging gender equal roles like this tongue in cheek ad by Argentina’s Magistral Dishwasher

TVC: Airtel’s 4 am Friends v/s Carlsberg’s Friends To The Test
Tue, 06/03/2014 - 11:24,

‘Har Ek Friend Zaroori Hota Hai” – Airtel takes its tagline further by staging a prank with a young man who places a “distress call” to his friends. However, this ad is uncannily similar to beer brand Carlsberg's campaign based on a prank called ‘Friends To The Test' which was unveiled last year

Web film: KFC–Love Story
Mon, 05/26/2014 - 12:10,

We review the new web film from KFC - Love Story - that enacts a love story between a non-vegetarian burger with a vegetarian one, and as in all tragic love stories, the twain shall never meet. The brand uses animation to send the message that at KFC, veg and non-veg don’t mix

Print: Kurl-On Mattress
Mon, 05/19/2014 - 11:06,

The controversy generated by the latest Print campaign from the mattress brand Kurl-On, with the tagline ‘Bounce Back’, has us wondering if the ad featuring Malala Yousafzai is a set-back for our advertising standards

Outdoor: Man v/s woman MMA fight
Mon, 05/12/2014 - 11:07,

Domestic violence is rarely spoken about in the public forum but a heavily promoted mixed gender Mixed Martial Arts fight managed to bring this grave issue into the spotlight and also got millions talking about it

TVC: Nike Football – Winner Stays
Mon, 05/05/2014 - 10:55,

The second film of Nike’s ‘unofficial’ FIFA 2014 campaign kicks off in a park. When young boys of opposing teams name themselves by football icons before playing, they magically turn into them as the game proceeds. 

Web film: Durex – Do the Rex
Mon, 04/28/2014 - 10:50,

Durex India’s new film is a two-minute music video starring actor Ranveer Singh. Launched on a microsite and later on social media, it features a rap song titled ‘Do the Rex’ and a dance sequence with recurring signature moves

TVCs:‘Acche din..’ v/s ‘Har Haath Shakti..’
Mon, 04/21/2014 - 10:57,

In the middle of the ongoing Lok Sabha elections, we look at what works and what doesn’t in the advertisements, featuring the aam aadmi, put out by the two principal political parties, Congress and BJP

TVC: Turkish Cargo – Globalize Your Business
Sun, 03/09/2014 - 18:47,

In our ViewTube section, we review the latest business-to-business spot for Turkish Airlines’ cargo services and tell you why this advertisement which uses the domino effect really works