How those who tamper, tinker and manipulate facts to their own advantage are found out.
In recent times, media activism has not gone in vain. Media has been duly credited with the formation of public opinion, building awareness of civil liberties, civil rights and human rights.
The ruling Congress-led United Progressive Alliance (UPA) has embarked on a massive and aggressive advertising campaign with a budget of Rs 180 crore -- to be spent by the national exchequer.
There was national outrage in the media at the “gruesome murder” of Sarabjit Singh. Earlier, the media readily reported his trial, etc., but did not turn the spotlight on the weakness of the Indian authorities as governments of all political hues came and went in the last two decades. The media was muted in its response.
While the GECs, sports and news channels have hogged all the limelight, it’s the regional channels talking about spirituality 24x7 that has seen an increase in these channels despite inflation and slowdown. No surprise as after all, in bad times its god and now god-men who Indians turn to.
Niche journalism, as it has come to be known, is all about provisioning journalistically structured pieces or informative content catering to a specific group of people who want information on a specific subject.
It was sometime post the Kargil War. The Indian Army was busy with a mop-up operation. I happened to meet this journalist who had just returned from Jammu & Kashmir. He had this interesting tale to narrate.
Data is now called the new oil as data moves everything in today’s highly connected world. Tracking data can also pinpoint the behaviour of consumers. In this scenario, the question to be asked is, with data doing so much, do we need CMOs and business professionals in the age of big data?
What Steve Jobs said about experiences and design is so true about our media industry! Today, media companies are creating events or rather curating events as an extension of their editorial platforms.
There’s fear that the deluge of new technology has claimed another victim – the iconic Reader’s Digest. Earlier in December, it was the print edition of Newsweek.