Sharp, effective ideas will only come out of creative minds if the right strategy has been fed into them; both often live together, say experts
To give our readers a fun recap of the radio sector in 2012, exchange4media rewinds the year in ‘How I Met Your Mother’ style
Vineet Singh Hukmani, MD & CEO, Radio One explains how differentiation & being first to market help cos get the prime mover advantage
I&B Secretary Uday Kumar Verma is confident of meeting the Phase II DAS deadline and says that most problems faced in Phase I have been ironed out
“The visual elements on the billboard were clear and so was the brand,” says Ashish Phatak, Group Creative Director, DDB Mudra
exchange4media takes a look back at the ‘My favourite RJ’ columns of the year to find out which RJ or radio station managed to get maximum hits
Pradhan joins as Creative Director. His last stint was with Ogilvy Lenovo Hub, Bangalore
The brand plans to communicate how it is converting potential e-waste into quality offerings to customers via social
The agency will aim to create a brand aura for Bighdey Nawab amongst food lovers and generate brand recall
MakeMyTrip’s Deep Kalra leads the list, followed by Naveen Tiwari, Sanjeev Bhikchandani & Hitesh Oberoi, VSS Mani, and Neeraj Roy
Jasmin Sohrabji, CEO, Omnicom Media Group rounds up the year in her unique style as she compares the business to some int’l TV shows
While the stacking order of Hindi GE channels was similar, we find out how individual properties fared…
2012 is making way for an exciting 2013 as changes at the top will redefine the media agency business in India
Ravi Joshi has been brought in as Resident Editor of DNA in Mumbai. He moves from the paper’s Bangalore office, where he was Resident Editor
Ashit Kukian of Radio City talks about his favourite TV character and how Soni brings a measure of seriousness to the issues addressed by the show
Public Relations can be the nimble and sure-footed ally to help companies negotiate in a shifting landscape, says Vivek Rana of The PRactice
BCCC has approved advisories pertaining to sexualisation of children & health and safety of children participating in TV shows
NBSA has asked TV18 to pay a fine of Rs 1 lakh and issue an apology for running a story against RGCT without verifying facts
To promote Lord Ganesha’s entry in Life Ok’s prime time show Mahadev, the channel rolls out an extensive 15-day OOH campaign
In conversation with MP & Former I&B Minister Ambika Soni, who led the DAS movement in India and was awarded IMPACT Person of the Year 2012 for the same. Excerpts:
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