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The Tribune's Editor-In-Chief Raj Chengappa to join India Today as Group Editorial Director

exchange4media.com - Thu, 12/03/2015 - 00:00
Chengappa was Managing Editor of India Today before he joined The Tribune. He will assume responsibilities of Group Editorial Director at India Today from 15th June, 2015

Over half a billion Indians watch World Cup for the first 29 matches

exchange4media.com - Thu, 12/03/2015 - 00:00
Team India's winning run against the West Indies scores 13.1 TVR

Week 10 ratings: Sab TV biggest gainer, &TV gets off to flying start

exchange4media.com - Thu, 12/03/2015 - 00:00
Colors, Life OK and Sony Entertainment Television (SET) too saw an increase in ratings this week. On the other hand, Star Plus and Zee TV saw a decline in ratings

Rohit Bhandari to head English entertainment portfolio at Turner International India

exchange4media.com - Thu, 12/03/2015 - 00:00
Bhandari joins in as Senior Director and Network Head for its English entertainment portfolio that includes leading channels HBO and WB in South Asia

Philippe Massonnet appointed Asia-Pacific director at AFP

exchange4media.com - Thu, 12/03/2015 - 00:00
Alongside Massonnet's appointment, Yacine Le Forestier has been appointed joint head of AFP GmbH, the German subsidiary of Agence France-Presse

Embrace disruptions to stay relevant in future, says Yannick Bolloré

exchange4media.com - Thu, 12/03/2015 - 00:00
At exchange4media- hosted IMPACT One-on-One, Vir Sanghvi and Havas' Yannick Bolloré talk about how media landscape has changed, the mistake of sitting in a comfort zone and how disruption should be treated as an opportunity, and not as a challenge

Brands acquire 65-70% of IPL ad inventory

exchange4media.com - Thu, 12/03/2015 - 00:00
With less than a month to go, MSM already has 9 brands on board as presenting and associate sponsors for IPL 8. Many brands have also chosen spot buys and have already invested in various IPL TV properties

Increase in GST worries OOH players

exchange4media.com - Thu, 12/03/2015 - 00:00
The word is that with GST imminent in 2016, the tax is expected to go up to 16%, further adding to OOH woes

J. Walter Thompson wins the creative mandate of NPCI

exchange4media.com - Thu, 12/03/2015 - 00:00
The agency's mandate is to be National Payments Corporation of India’s strategy and creative partner for their flagship brand RuPay and other products. The account will be handled by the agency's Mumbai office

Right-Brained Citizen Blog#1: The DNA of Clutter

exchange4media.com - Thu, 12/03/2015 - 00:00
Clutter is formed from accumulated pieces of memories. Your clutter is your alter ego, your doppelganger, your twin and your very own self, finds Sainath Saraban, NCD, Leo Burnett

Clients are struggling with complex landscape of agencies: Jeremy Caplin

exchange4media.com - Thu, 12/03/2015 - 00:00
Caplin, CEO, Aprais Limited on enhancing client agency relationship for consistent, measurable improvement in performance

Engaging kids with popular characters was a strategic decision and proved quite beneficial: Rohit Mathur

exchange4media.com - Thu, 12/03/2015 - 00:00
Rohit Mathur, President, Usha International talks about Usha's latest offerings in kids’ fans category to expand their portfolio, their media mix and digital initiatives

Andrew Demaria promoted to VP & Managing Editor of CNN Digital International

exchange4media.com - Thu, 12/03/2015 - 00:00
Demaria was most recently the Executive Producer for CNN Digital Asia. Before that, he was the Editor-in-Chief for CNN Travel

Ipsos launches specialised business Ipsos Connect for brand communication, advertising and media services

exchange4media.com - Thu, 12/03/2015 - 00:00
Ipsos Connect will be led by Yannick Carriou who has been the Global Head of both the Ipsos MediaCT and Ipsos ASI since December 2013

Maxus wins media mandate for ICC Cricket World Cup 2015

exchange4media.com - Wed, 12/02/2015 - 00:00
Maxus has previously handled four ICC campaigns in India. ICC Cricket World Cup 2015 will commence on February 14

64% respondents prefer global luxury power brands to niche: LuxHub survey

exchange4media.com - Wed, 12/02/2015 - 00:00
LuxHub of the Havas Media Group carried out a survey to ascertain the luxury trends for personal spend across retail, travel, home furnishings, auto, jewellery and art in nine countries; the findings reveals that the net spend on luxury goods is expected to grow by 7 per cent in 2015

Kantar Case: Delhi HC adjourns hearing to May 12

exchange4media.com - Wed, 12/02/2015 - 00:00
The case is going on for the past one year. The court has asked the Indian Broadcasting Federation to file an affidavit in two weeks. It has also asked the federation to file a rejoinder for the same

Public TV completes three years; Anantha Chinivar takes charge as new Editor-In-Chief

exchange4media.com - Wed, 12/02/2015 - 00:00
In three years, the channel has emerged as a strong player in the regional news space in Karnataka; Anantha Chinivar will report to HR Ranganath, CMD of Public TV

Week 6: Star Plus the only top Hindi GEC to see rise in ratings, Colors back to No.2 spot

exchange4media.com - Wed, 12/02/2015 - 00:00
Star Plus' ratings shoot up to 645 million GVTs this week compared with 616 a week ago; Zee TV loses ground to Colors as its viewership drops to 451 million GVTs from 485 in week 5

Channels gear up for BARC's April launch

exchange4media.com - Wed, 12/02/2015 - 00:00
Highly anticipated alternative currency to TAM, BARC is expected to be transparent, with wider reach and better segmentation. Broadcasters talk to exchange4media on their expectations from BARC

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