Radhika Piramal, Managing Director, VIP Industries, delivered the keynote address at the 12th annual Pitch CMO Summit held in Mumbai on Friday. Piramal spoke on the topic of truth and transparency in the marketplace and in life
A major overhaul in measurement metrics for Sports & Live marketing is expected, according to a report published by ESP Properties India, ESP Properties (Entertainment & Sports Partnerships), which highlights 10 key trends in sports and entertainment for 2017.
By combining Publicis Media’s media buying, planning & analytic capabilities with Interactive Solutions experience optimizing brand assets within over 200 e-retailers across the globe Publicis Commerce aims to position itself to provide clients a unique service offer that holistically blends demand generation & e-merchandising services
Paul Rossi, President of The Economist Group, firmly believes that only media organisations that provide value and uniqueness will survive in the future. Excerpts from an exclusive chat with exchange4media where he discusses the future of media in a digital world