News Category

2017 to be a defining year in Sports & Entertainment marketing: ESP Properties

exchange4media.com - Fri, 09/01/2017 - 00:00
A major overhaul in measurement metrics for Sports & Live marketing is expected, according to a report published by ESP Properties India, ESP Properties (Entertainment & Sports Partnerships), which highlights 10 key trends in sports and entertainment for 2017.

Disney India to build a leaner workforce

exchange4media.com - Fri, 09/01/2017 - 00:00
The mandate for the captain of the ship Mahesh Samat, Managing Director, Disney India who donned the leadership role in October last year is to optimise costs and turnaround the operation

Vineet Jain tweets in support of HT shutting down six editions while BUJ seeks revocation of HT decision

exchange4media.com - Fri, 09/01/2017 - 00:00
Jain’s tweet followed after HT announced decision to shut down editions at Bhopal, Indore, Ranchi, Kanpur, Allahabad and Varanasi with effect from today as it moves to a digital-friendly future

Arnab Goswami's 'Republic' makes its social media debut, attracts 55k Twitter followers in 24 hrs

exchange4media.com - Fri, 09/01/2017 - 00:00
With Republic's social media debut making big news, the charisma of Goswami is undoubtedly back with a bang

Post retirement will Dhoni’s brand value stay intact?

exchange4media.com - Fri, 09/01/2017 - 00:00
With Mahendra Singh Dhoni stepping down as the ODI and T20I captain of Indian cricket team, will his brand take a beating?

Publicis Commerce makes Asia debut; Ken Mandel to captain new capability

exchange4media.com - Fri, 09/01/2017 - 00:00
By combining Publicis Media’s media buying, planning & analytic capabilities with Interactive Solutions experience optimizing brand assets within over 200 e-retailers across the globe Publicis Commerce aims to position itself to provide clients a unique service offer that holistically blends demand generation & e-merchandising services

Guest Column: Trust is the secret ingredient of content marketing: Manesh Swamy, Hungama Digital Services

exchange4media.com - Fri, 09/01/2017 - 00:00
Manesh Swamy, Creative Director, Hungama Digital Services, on how innovations will drive marketers to become more tech savvy

C1X strengthens its APAC business team

exchange4media.com - Fri, 09/01/2017 - 00:00
Swaminathan Iyer joins as VP & Head Of Business- APAC

PROI Worldwide makes six key appointments to strengthen Global Crisis Team

exchange4media.com - Fri, 09/01/2017 - 00:00
Caroline Duffy to Chair the Americas; Marcel Trachsel to Chair EMEA; Lena Soh to Chair Asia-Pacific

Prashanth Challapalli bids adieu to iContract as EVP & Digital Head

exchange4media.com - Sat, 07/01/2017 - 00:00
Today is his last working day at the agency

Guest Column: 2016 was a game changer year for the film exhibition business: Rahul Puri, Mukta Arts

exchange4media.com - Sat, 07/01/2017 - 00:00
Rahul Puri, MD, Mukta Arts, on demonetisation, curb on piracy, and big international digital entities Netflix and Amazon Prime Video making the film market more dynamic and fierce than ever before

Guest Column: Technology has become the means to provide a differentiated experience: Ritu Madbhavi, FCB Ulka

exchange4media.com - Sat, 07/01/2017 - 00:00
Ritu Madbhavi, CIO, FCB Ulka says that not only 2017, but the years to come will belong to agencies that don’t just have the best ideas, but also the best technology backbone compounded with the temerity and courage to leverage it to deliver something new and exciting

Madison BMB creates TVC for Vistaprint

exchange4media.com - Sat, 07/01/2017 - 00:00
The TVC shows how convenient it is for small and medium-sized businesses to print their visiting cards, apparel, stationery and merchandise

Exide launches its App campaign conceptualised by Rediffusion Y&R

exchange4media.com - Sat, 07/01/2017 - 00:00
Challenge was to position brand correctly, give it a new interpretation while playing on its core strengths

Hakuhodo's Woon Hoh joins ADFEST 2017 as Jury President, Direct Lotus and Promo Lotus

exchange4media.com - Sat, 07/01/2017 - 00:00
His regional experience makes him the perfect candidate for ‘20 Years of Diversity’ theme

Relaxo announces new, future-ready brand identity

exchange4media.com - Sat, 07/01/2017 - 00:00
The brand introduces a new logo that reflects its aspirations to look young, contemporary, and stylish

#DhoniStepsDown sets Twitter abuzz

exchange4media.com - Sat, 07/01/2017 - 00:00
Over 3,60,000 tweets came in from fans across the globe

From zero down payments, big discounts to cashless transactions, auto makers get innovative to beat demonetisation slump

exchange4media.com - Thu, 06/01/2017 - 00:00
In order to counter the negative sales post demonetisation, auto makers are using innovative marketing techniques like zero down payments, big discounts and cashless payment options to push sales.

Kalyan Jewellers to invest over Rs 500 crore in network expansion in 2017

exchange4media.com - Thu, 06/01/2017 - 00:00
Will open 15 new showrooms, plans to foray into Central India and expand presence in North India and UAE

Paytm faces multiple challenges at a crucial juncture of its journey

exchange4media.com - Thu, 06/01/2017 - 00:00
Multiple tragedies have befallen the mobile-wallet service provider from technical glitches to trademark infringements and advertising failures that the brand needs to overcome

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