News Category Advt.

“There is hope for better days to come” Suresh Srinivasan

exchange4media.com - Sat, 12/20/2014 - 11:56
Suresh Srinivasan Vice President Hindu Group of Companies, sums up 2014 for the print industry with an optimistic perspective as a year wherein the foundation of the industry was strengthened to position for growth

Chairman of Vikatan group : S Balasubramanian passes away

exchange4media.com - Sat, 12/20/2014 - 11:56
Veteran journalist and media personality, S Balasubramanian, Chairman, Vikatan group of publications passed away on December 19, 2014. He was 78

Vodafone’s Basant Dhawan moves to Star Sports

exchange4media.com - Sat, 12/20/2014 - 11:56
Dhawan has joined Star Sports as Senior Vice President –Sales & will be leading Brand Solutions and Sponsorships across all sports and leagues

Don’t lose sleep over the India-Australia Test Series, says StarSports

exchange4media.com - Sat, 12/20/2014 - 11:56
The campaign by Lowe Lintas hinges on one simple truth - India vs. Australia Series begins at 5am India time, which makes it difficult for fans to catch the action live. But with starsports.com mobile app allows them to sleep tight and watch the match at their own time

Airtel launches ‘Wynk Music’ TVC campaign

exchange4media.com - Sat, 12/20/2014 - 11:56
Airtel’s innovative offering - Wynk Music is a carrier agnostic music application for mobile that offers an integrated mobile music experience

DBS Bank Tosses-up Creativity & Technology to launch Interactive Film – Chilli Paneer 2

exchange4media.com - Sat, 12/20/2014 - 11:56
The campaign allows viewers to play the sous chef to the film and design their own version of the story. SapientNitro is the creative and technology partner for the campaign

Ajit Thakur resigns from Star India

exchange4media.com - Fri, 12/19/2014 - 15:54
According to industry sources, Thakur put in his papers, and is currently serving his notice period which will end in February 2015

Percept Sports and Entertainment appointed as Official Marketing Activation Agency of the 35th National Games

exchange4media.com - Fri, 12/19/2014 - 15:54
The 35th Edition of the National Games will be held over a span of 15 days beginning from 31st January 2015 to 14th February 2015 in the staggeringly beautiful state of Kerala.

Viewability in display advertising gains prominence among advertisers

exchange4media.com - Fri, 12/19/2014 - 09:53
For advertisers, a system that allows you to buy only ads that have been proven to be seen could be a better alternative to buying in bulk through CPM, though admittedly Indian advertisers seem to prefer CPL or CPC

Flashback 2014: A year that Hindi GECs took the road less travelled

exchange4media.com - Fri, 12/19/2014 - 09:53
Despite the risks involved, many Hindi GECs decided to break the monotony and try to create shows off the beaten path during the year 2014

Can YU be Micromax's ace in the hole?

exchange4media.com - Fri, 12/19/2014 - 09:53
Micromax has been aggressively expanding and eating up marketshare in India and other key markets and it sees the launch of YU, which will run on Android-based CyanogenMod, as a key differentiator

Flashback 2014: The rise of e-commerce ad players

exchange4media.com - Fri, 12/19/2014 - 09:53
Flipkart, Amazon, Snapdeal, and Jabong were the biggest ad-spenders across all media. We take a look at the highlights of their campaigns this year

Kannada GECs see ratings spike in week 50

exchange4media.com - Fri, 12/19/2014 - 09:53
Maharashtra and Andhra Pradesh GECs also witnessed increase in ratings

Microsoft's MixRadio joins hands with LINE

exchange4media.com - Fri, 12/19/2014 - 09:53
MixRadio will continue to collaborate with Microsoft to offer a personalized music experience as a third party service on Lumia smartphones

Sonal Dabral is Jury President of Direct Lotus category at ADFEST 2015

exchange4media.com - Fri, 12/19/2014 - 09:53
As Chairman and Chief Creative Officer at DDB Mudra Group in Mumbai, Dabral was thrown into a career in advertising after studying Visual Communications at India's foremost design school, the National Institute of Design

Delhi retains its No.1 position as an ecommerce hub: eBay India Census 2014

exchange4media.com - Fri, 12/19/2014 - 09:53
Mumbai is placed at No. 2 and Maharashtra ranked 2nd as an ecommerce State. Tier II & III cities closing in with increase in rural hubs

Times Television Network appoints Sandeep Bhardwaj as Head, Distribution

exchange4media.com - Thu, 12/18/2014 - 15:51
Bharadwaj will lead and drive domestic Subscription Revenue and Carriage for the various Channels under the TTN portfolio - TIMES NOW, ET NOW, MOVIES NOW, Romedy NOW, MOVIES NOW+ and ZoOm

Week 50 ratings: Star Plus, SAB TV and SET rise, others see dip

exchange4media.com - Thu, 12/18/2014 - 15:51
According to data sourced from TAM subscribers, week 50 saw Star Plus, at the top strengthening its leadership position, as it increased to 661 million GVTs in week 50 from 642 million GVTs in week 49

Centuryply launches TVC for laminates

exchange4media.com - Thu, 12/18/2014 - 15:51
The idea behind the TVC is about celebrating an equal say and contribution in decision-making, so prevalent in modern day relationships, and how Century Laminates makes it easier for people to balance each other's point of views

Mitsuyuki Nakamura is Jury President, Media Lotus & Branded Content & Entertainment Lotus at ADFEST

exchange4media.com - Thu, 12/18/2014 - 15:51
Nakamura was recently appointed President of Dentsu Media, South East Asia

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