News Category Advt.

Deepak Lamba to head Worldwide Media as CEO - Tue, 12/01/2015 - 00:00
Deepak Lamba, President at Bennett, Coleman and Co., will be replacing Tarun Rai who was the CEO of WWM since 2008

Digital and social assets to drive brand valuation in 2015, says Group M report - Tue, 12/01/2015 - 00:00
GroupM ESP has released top 10 trends of entertainment and sports marketing for the year 2015. The report says 2015 is a significant year of change in the sports and entertainment industry

Volkswagen announces appointment of Kamal Basu as Marketing Head - Tue, 12/01/2015 - 00:00
His appointment is effective from January 1, 2015. He is expected to play a key role in further developing the strengths of the Volkswagen brand in India

ZenithOptimedia Group appoints Saswati Sinha as talent head for partnering business growth - Tue, 12/01/2015 - 00:00
Based out of Gurgaon, she will be taking charge of ZenithOptimedia Group's pan India operations including ZenithOptimedia, Performics, Resultirx, Newcast and Ninah

ADFEST confirms its Jury Presidents for 2015 - Tue, 12/01/2015 - 00:00
"We have put together an all-star cast of Jury Presidents this year, who collectively influence some of the most innovative brands and agencies operating in the world today," says Jimmy Lam, President of ADFEST

2015 Digital Challenge: The case of content marketing spends and measurable ROI - Tue, 12/01/2015 - 00:00
Marketers will have to become more interested in correlating their spend on content marketing to a more measurable impact on overall sales and ROI as technology partners will begin offering the means to measure that impact

Editors cautiously optimistic about said govt move of regulating journalism curriculum - Tue, 12/01/2015 - 00:00
exchange4media speaks to senior editors to seek their opinion on whether the govt should assign a regulatory body to monitor how journalism and mass communication is taught in the country

Guest Column: There is too much old school in the industry: Santosh Padhi - Tue, 12/01/2015 - 00:00
Santosh Padhi, Founder and Chief Creative Officer, Taproot lists down 6 trends that will drive vital transformation in 2015

Predictions 2015: Connected & converged consumption will drive the year 2015: Divya Karani - Tue, 12/01/2015 - 00:00
Divya Karani, CEO, Dentsu Media on the 'constants' and the 'disruptions' that will occur in media, advertising and marketing

One clear trend is segregation of campaigns for digital from TV: Pradeep Dwivedi - Tue, 12/01/2015 - 00:00
We will see a lot more of purely 'made for digital' campaigns vis-a-vis 'made for TV and adapted for digital', calling for a different audio-visual creative thinking and a new set of media planning and trade skills, says Pradeep Dwivedi, Chief Corporate Sales Officer, Dainik Bhaskar Group

BW Hotelier to launch today - Tue, 12/01/2015 - 00:00
The Chief Guest at the launch celebration is Dr Mahesh Sharma, Minister of State for Culture and Tourism (Independent Charge). The Guest of Honour is Dr Lalit K Panwar, Secretary, Ministry of Tourism, Government of India

Tata Sky launches 4K set top box in India - Tue, 12/01/2015 - 00:00
The launch plans were unveiled in July last year when Tata Sky showcased live FIFA World Cup Quarter final match in 4K

Mobile video adoption will continue to witness explosive growth in 2015 : Nickhil Jakatdar - Thu, 10/01/2015 - 00:00
Nickhil Jakatdar, Founder & CEO, Vuclip exclusively on trends for 2015

Pizza Hut aims to woo consumers with Sushant Singh Rajput - Thu, 10/01/2015 - 00:00
The brand’s campaign has been conceptualized by Ogilvy India

CONSUMERS - THE NEW DESIGNERS Indranil Mukherjee - Thu, 10/01/2015 - 00:00
Indranil Mukherjee, Vice President & Global Practice Lead for System Integration, SapientNitro on new product design space which has witnessed massive changes since a number of new technologies have gone mainstream

Metigon bags three clients to close 2014 on a high - Thu, 10/01/2015 - 00:00
The agency has bagged PR mandates from JBM Auto, One Digital and JK Fenner

Ola announces its first ever Brand Campaign: "Chalo Niklo" - Thu, 10/01/2015 - 00:00
Happy Creative Services, Bengaluru is the agency behind Ola's campaign

Network18 sells stake in multiplex business to Carnival Films - Thu, 10/01/2015 - 00:00
Capital18 in a filing to the BSE said that the transaction is expected to be completed within the current financial year and will result in a profitable exit for the company.

33 directors from 7 cities are in contention to become this year's "Fabulous Four" - Thu, 10/01/2015 - 00:00
Fabulous Four is a launch pad run annually by ADFEST, which is designed to give exposure to up-and-coming directors

Doordarshan's DTH Service 'DD Free Dish' switching over to an upgraded platform - Tue, 09/01/2015 - 00:00
The migration would result in increase of TV Channels from 59 to 64 and Radio Channels from 22 to 24