News Category Advt.

Zing ropes in Shraddha Kapoor as brand ambassador

exchange4media.com - Wed, 12/07/2016 - 00:00
Zing’s new campaign puts the individuality of today’s youth under the spotlight.

SPAG partners with Worldcom Public Relations Group

exchange4media.com - Wed, 12/07/2016 - 00:00
With SPAG’s expertise in offering bespoke services and strategies, and innovative practices, the partnership will bolster Worldcom’s footprint in India as well as the South-East Asia market

India needs to be a creative beacon for our company: Carter Murray

exchange4media.com - Wed, 12/07/2016 - 00:00
FCB ULKA's Global CEO Carter Murray confesses having a healthy paranoia about the agency losing its momentum. He also talks about the importance of building a culture, the talent pool at FCB ULKA and more...

Euro 2016: New endorsement categories grow 140%; auto & telecom companies among top spenders

exchange4media.com - Wed, 12/07/2016 - 00:00
According to a latest report provided by TAM sports, Corporate auto sector took the top slot in endorsements followed by cellular phones and corporate/brand image. The auto, telecom, services, food & beverages were the top sectors dominating advertising

International sports deserve that enhanced viewing experience that HD offers: Nitin Kukreja

exchange4media.com - Wed, 12/07/2016 - 00:00
Star India launches two new HD channels called Star Sports Select HD1 and HD2 exclusively for international tournaments

Facebook Live, the new destination for real time news ?

exchange4media.com - Wed, 12/07/2016 - 00:00
The use of Facebook videos, particularly live streaming, presents an opportunity to reach an unparalleled audience far beyond the reach of the traditional broadcast. Across the world, increasing number of people from myriad professions-musicians, politicians, academicians, religious groups etc are using Facebook Live to reach out to newer audiences. As the popularity of this new self broadcasting culture catches up, it is probably rewriting the rules of traditional broadcast mediums

Zenith wins digital mandate of Telenor India

exchange4media.com - Wed, 12/07/2016 - 00:00
Publicis Media agency Zenith has won the digital mandate of Telenor India, one of the world’s largest mobile operators with over 203 million mobile subscriptions. Telenor India is part of Telenor Group and connects with over 53 million Indians. India is the second largest telecom market in the world and crossed the 1 billion subscriber mark in 2015

No Indian news company has worthy enough content for a paywall: Yusuf Omar, HT

exchange4media.com - Wed, 12/07/2016 - 00:00
HT’s newly appointed Mobile Editor believes that presently no Indian news organization has worthy enough content for which consumers would want to pay

Ronaldo most discussed player during Portugal Vs France Euro 2016 finals: Facebook Insights

exchange4media.com - Wed, 12/07/2016 - 00:00
Facebook is where people talk about football - especially in real-time – so following Portugal’s extra-time win, Facebook looked at how people buzzed about the match

BARC Ratings: Zee Anmol's 'Jodha Akbar' outshines in rural markets in week 26

exchange4media.com - Wed, 12/07/2016 - 00:00
'Jodha Akbar' which airs on Zee Anmol became the most watched show in the rural market. 'Bandini' and 'Kasam Hai Tujhe Aa Bhi Ja' from the same channel stood at No.2 and No.4 respectively. Zee TV’s show 'Kumkum Bhagya' acquired the third spot and Zee TV’s show ‘Ek Tha Raja Ek Thi Rani’ stood at No.5

Wedding Wishlist says 'No more useless or recycled wedding gifts.'

exchange4media.com - Wed, 12/07/2016 - 00:00
Wedding Wishlist in association with their creative agency WYP Brand Solutions Pvt. Ltd. recently launched their first digital film and content, which was created out of an activation program cum social experiment

DishTV adds new lifestyle channel- FYI TV18

exchange4media.com - Wed, 12/07/2016 - 00:00
The channel is targeted towards dual viewing (male & female) and is available in English, Telugu, Tamil & Hindi languages

Ibibo owned redBus expands into Latin America

exchange4media.com - Wed, 12/07/2016 - 00:00
Ibibo’s portfolio company redBus, is India’s largest bus ticketing platform. Besides Latin America, redBus has also launched operations in Malaysia and Singapore

Indian PR industry veterans launch communications consulting firm -'First Partners'

exchange4media.com - Wed, 12/07/2016 - 00:00
First Partners also announced that it is acquiring the business of Go2Media a 16 month old media specialist advisory set up by Santanu Gogoi, earlier Vice President of the Corporate Practice for Weber Shandwick India

Discovery Communications buys majority stake in FoodFood

exchange4media.com - Mon, 12/05/2016 - 00:00
The focus will be on improving FoodFood’s distribution and sales with Discovery taking over responsibilities for the channel’s advertising.

BARC Ratings: Colors becomes No.1 Hindi GEC in week 18

exchange4media.com - Mon, 12/05/2016 - 00:00
Colors acquired the top spot in week 18 after being at the No.2 spot for a week. Star Plus slipped down to the second spot. Zee TV climbed to the third spot followed by Sony Pal at No.4. Zee Anmol acquired the fifth spot

IPL 9 on air ad spends expected to touch Rs 1,000 crore

exchange4media.com - Mon, 12/05/2016 - 00:00
In the first two weeks of the IPL, Oppo emerged as the biggest spender, followed by Amazon, FreeCharge, Vodafone, Maruti Suzuki and Ceat

BBDO India bags Crompton duties

exchange4media.com - Mon, 12/05/2016 - 00:00
Mumbai team to lead creative and strategy for Crompton

Sanjay Dua exits ITV Network as CEO, NewsX & CRO, ITV Network

exchange4media.com - Mon, 12/05/2016 - 00:00
He had joined ITV in September 2014, Dua’s responsibilities included providing strategic direction, creating new opportunities in the market, paving the roadmap for the overall businesses of NewsX, while also being responsible for Revenue Management and pursuing innovative revenue models for ITV Network as part of the Network’s growth strategy

Guest Column: How can Publishers strike the right balance between page views & unique content? : Sandeep Balani Outbrain

exchange4media.com - Mon, 12/05/2016 - 00:00
As social media continues its charge for dominance, publishers too are paying more attention to the way they capitalize on social platforms in order to drive traffic back to their websites writes Sandeep Balani, Director Business Development, India, Outbrain

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