News Category Advt.

VIP: A success story steeped in authenticity and bold decisions - Fri, 11/03/2017 - 00:00
Radhika Piramal, Managing Director, VIP Industries, delivered the keynote address at the 12th annual Pitch CMO Summit held in Mumbai on Friday. Piramal spoke on the topic of truth and transparency in the marketplace and in life

Ghadi Detergent’s message this Holi: 'Saare mael dho dalo' - Fri, 11/03/2017 - 00:00
The ADK Fortune conceptualised campaign urges people to play ‘clean’ Holi; explores misuse of ‘bura na maano Holi hai’ proverb by miscreants to harass women

7UP Nimbooz Masala Soda's new TVC ushers in summer fun with 'Phillauri' Anushka Sharma - Fri, 11/03/2017 - 00:00
To add to its ‘chatpataka’ citrusy twist, the brand has tied up with Anushka and Diljit Dosanjh starrer Phillauri, releasing March 24

For Span, #EveryDayIsWomensDay - Fri, 11/03/2017 - 00:00
Span Communications video underscores the hypocrisy of dedicating just a day every year to glorify women

2017 to be a defining year in Sports & Entertainment marketing: ESP Properties - Fri, 09/01/2017 - 00:00
A major overhaul in measurement metrics for Sports & Live marketing is expected, according to a report published by ESP Properties India, ESP Properties (Entertainment & Sports Partnerships), which highlights 10 key trends in sports and entertainment for 2017.

Disney India to build a leaner workforce - Fri, 09/01/2017 - 00:00
The mandate for the captain of the ship Mahesh Samat, Managing Director, Disney India who donned the leadership role in October last year is to optimise costs and turnaround the operation

Vineet Jain tweets in support of HT shutting down six editions while BUJ seeks revocation of HT decision - Fri, 09/01/2017 - 00:00
Jain’s tweet followed after HT announced decision to shut down editions at Bhopal, Indore, Ranchi, Kanpur, Allahabad and Varanasi with effect from today as it moves to a digital-friendly future

Arnab Goswami's 'Republic' makes its social media debut, attracts 55k Twitter followers in 24 hrs - Fri, 09/01/2017 - 00:00
With Republic's social media debut making big news, the charisma of Goswami is undoubtedly back with a bang

Post retirement will Dhoni’s brand value stay intact? - Fri, 09/01/2017 - 00:00
With Mahendra Singh Dhoni stepping down as the ODI and T20I captain of Indian cricket team, will his brand take a beating?

Publicis Commerce makes Asia debut; Ken Mandel to captain new capability - Fri, 09/01/2017 - 00:00
By combining Publicis Media’s media buying, planning & analytic capabilities with Interactive Solutions experience optimizing brand assets within over 200 e-retailers across the globe Publicis Commerce aims to position itself to provide clients a unique service offer that holistically blends demand generation & e-merchandising services

Guest Column: Trust is the secret ingredient of content marketing: Manesh Swamy, Hungama Digital Services - Fri, 09/01/2017 - 00:00
Manesh Swamy, Creative Director, Hungama Digital Services, on how innovations will drive marketers to become more tech savvy

C1X strengthens its APAC business team - Fri, 09/01/2017 - 00:00
Swaminathan Iyer joins as VP & Head Of Business- APAC

PROI Worldwide makes six key appointments to strengthen Global Crisis Team - Fri, 09/01/2017 - 00:00
Caroline Duffy to Chair the Americas; Marcel Trachsel to Chair EMEA; Lena Soh to Chair Asia-Pacific

You cannot charge for vanilla content. You have to be very clear about what value you are giving to the consumer: Paul Rossi, President, The Economist Group - Thu, 08/03/2017 - 00:00
Paul Rossi, President of The Economist Group, firmly believes that only media organisations that provide value and uniqueness will survive in the future. Excerpts from an exclusive chat with exchange4media where he discusses the future of media in a digital world

Guest Column: Men promote men, so why can't women promote women?: Vani Gupta, PepsiCo - Thu, 08/03/2017 - 00:00
On International Women’s Day today, Vani Gupta, ?Marketing Director - Indian Snacks, Foods at PepsiCo, says that in some ways women should be more like men if they want to succeed in the workplace

Guest Column: Do your bit to ensure that the future for girls is bright, equal, safe and rewarding: Rajiee M Shinde, PTC Punjabi Network - Thu, 08/03/2017 - 00:00
On International Women’s Day today, Rajiee M Shinde, Director & CEO, PTC Punjabi Network, on women playing stellar roles at home as well as the workplace

Guest Column: Women inhibit themselves from dreaming big and going the extra mile to take what is rightfully theirs: Prema Sagar, Genesis Burson-Marsteller - Thu, 08/03/2017 - 00:00
On International Women’s Day today, Sagar, the Founder of Genesis Burson-Marsteller, on women leaders bringing with them a unique combination of empathy, efficiency, competence and resilience

Guest Column: The glass ceiling is only built to be broken: Pooja Pathak, Media Mantra - Thu, 08/03/2017 - 00:00
On International Women’s Day today, the Director of Media Mantra makes a strong case for women entrepreneurs

Pops officially launches his latest venture, HyperCollective - Thu, 08/03/2017 - 00:00
KV Sridhar aka Pops’ new venture is a collaboration between 21 companies

Bloomberg|Quint's new initiative with India's top start-ups and CEOs salutes the homemaker - Thu, 08/03/2017 - 00:00
Bloomberg|Quint launches “Home-makers Are The Best CEOs” initiative on Women’s Day