News Category Advt.

Indian digital content creators relatively unaffected following YouTube fiasco: Experts

exchange4media.com - Mon, 12/04/2017 - 00:00
The fallout of YouTube with advertisers has been especially problematic for content creators. However, the effect in India seems to have been muted, feel experts

Delhi-NCR redefines the advertising industry

exchange4media.com - Mon, 12/04/2017 - 00:00
Delhi-NCR is fast emerging as the new hub of the advertising world, with big ad spenders like Maruti, Pepsi, Coke, and Nestle based out of Delhi-NCR as one of the reasons for this shift

WPP's digital agency Essence sets up Global Analytics Hub In India

exchange4media.com - Mon, 12/04/2017 - 00:00
Hub will accelerate data innovation and operational excellence and help Essence meet robust demand in analytics and data-driven solutions globally

TIMES NETWORK appoints Shouneel Charles as Senior VP - Digital

exchange4media.com - Mon, 12/04/2017 - 00:00
Based out of Mumbai, he will report to MK Anand, MD & CEO, TIMES NETWORK

Laqshya Media Group signs on cricketer Suresh Raina as its first talent

exchange4media.com - Mon, 12/04/2017 - 00:00
This is an exclusive multi-year mandate for the group, effective this fiscal year

Delhi Daredevils appoint Chimp&z Inc as their integrated marketing service partner

exchange4media.com - Mon, 12/04/2017 - 00:00
The account will be handled out of the agency’s Gurgaon office and will have a dedicated team working on it

FCB Interface appoints Gulshan Singh as Executive Planning Director

exchange4media.com - Mon, 12/04/2017 - 00:00
Singh will be based out of Mumbai and will be responsible for upping the planning ante at Interface

The Social Street AMPs It Up

exchange4media.com - Mon, 12/04/2017 - 00:00
Partners with Amsterdam-based brand and music consultancy authority to help brands bring to life a sonic identity for themselves that is clutter-breaking, relevant and unique

Arre ropes in Jaideep Singh to guide its monetisation strategy

exchange4media.com - Mon, 12/04/2017 - 00:00
Singh, who joins the Arré management team as a Director, will also guide the launch of Arré’s music vertical and contribute his experience towards expanding other content verticals

We aim to have 20 million registered users by March 31, 2018: Nachiket Pantvaidya, CEO, ALTBalaji

exchange4media.com - Mon, 12/04/2017 - 00:00
Nachiket Pantvaidya, CEO of ALT Digital Media Entertainment Limited (the Balaji subsidiary that runs the OTT platform), throws light on the content strategy, business model, and how ALTBalaji will edge past others

Sakal Media hikes ad rates by 10%, no change in cover price for another quarter

exchange4media.com - Mon, 12/04/2017 - 00:00
The revised ad rates have been applicable since April 1

Amazon Prime Video India ups its game

exchange4media.com - Mon, 12/04/2017 - 00:00
Amazon Prime Video India inks two deals this week with Paramount and filmmaker Kabir Khan for his upcoming title

Guest Column: How Artificial Intelligence is redefining the future of marketing?: Manjunatha KG, Founder & CEO, Kenscio Digital Marketing

exchange4media.com - Mon, 12/04/2017 - 00:00
AI is rapidly gaining a foothold in multiple businesses, small and big alike with a main focus on exploiting the increased efficiency in the area of analytics and intelligent learning that come with it

Paytm opens new office in Bengaluru; aggressive hiring plans underway

exchange4media.com - Mon, 12/04/2017 - 00:00
Abhishek Rajan, Head of travel Marketplace-Paytm, talks about hiring plans, demonetisation and competition

Indian Express Digital launches wellness portal, Lifealth.com

exchange4media.com - Mon, 12/04/2017 - 00:00
The launch follows close on the heels of the recent revamp of the Indian Express mobile app

Taproot Dentsu creates new brand campaign for Parle Products

exchange4media.com - Mon, 12/04/2017 - 00:00
Titled ‘Parle – Naam Toh Suna Hi Hoga’, the campaign features a series of humorous ads aimed at making the brand name synonymous with its range of products

J. Walter Thompson creates TV campaign for DS Group's Pulse candy

exchange4media.com - Mon, 12/04/2017 - 00:00
The tag line ‘Pran jaaye par Pulse na jaaye’ establishes the appeal of Pulse candy

Pre-release event of 'Bahubali 2 - The Conclusion' boosts ratings of five Telugu channels: BARC@Week 13

exchange4media.com - Sat, 11/04/2017 - 00:00
Colors’ new comedy show, ‘Chhote Miyan Dhaakad’ increases channel’s ratings

I hope some, who stayed out because of not having enough work to showcase, will come back next year: Raj Nayak, President, The Advertising Club

exchange4media.com - Sat, 11/04/2017 - 00:00
Raj Nayak takes stock of the recently concluded Goafest; lists the highlights and also what will be improved upon in the coming years

Karamjit Dua exits Discovery Networks India

exchange4media.com - Sat, 11/04/2017 - 00:00
Dua joined Discovery in March 2002 from Zee Telefilms

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