News Category Advt.

Big idea vs. right strategy

exchange4media.com - Thu, 12/27/2012 - 12:18
Sharp, effective ideas will only come out of creative minds if the right strategy has been fed into them; both often live together, say experts

Rewind 2012: How it all began with Phase III

exchange4media.com - Thu, 12/27/2012 - 12:18
To give our readers a fun recap of the radio sector in 2012, exchange4media rewinds the year in ‘How I Met Your Mother’ style

Rewind 2012: Get smart, be the first to differentiate

exchange4media.com - Thu, 12/27/2012 - 12:18
Vineet Singh Hukmani, MD & CEO, Radio One explains how differentiation & being first to market help cos get the prime mover advantage

Quick five with Uday Verma on DAS Phase II

exchange4media.com - Thu, 12/27/2012 - 12:18
I&B Secretary Uday Kumar Verma is confident of meeting the Phase II DAS deadline and says that most problems faced in Phase I have been ironed out

Billboard of the week: Vodafone full talk time

exchange4media.com - Thu, 12/27/2012 - 12:18
“The visual elements on the billboard were clear and so was the brand,” says Ashish Phatak, Group Creative Director, DDB Mudra

Rewind 2012: Radio Indigo RJs emerge most favourite

exchange4media.com - Thu, 12/27/2012 - 12:18
exchange4media takes a look back at the ‘My favourite RJ’ columns of the year to find out which RJ or radio station managed to get maximum hits

Digital Law & Kenneth ropes in Jeetendra Pradhan

exchange4media.com - Thu, 12/27/2012 - 12:18
Pradhan joins as Creative Director. His last stint was with Ogilvy Lenovo Hub, Bangalore

Social Wavelength wins social media duties of GreenDust

exchange4media.com - Thu, 12/27/2012 - 12:18
The brand plans to communicate how it is converting potential e-waste into quality offerings to customers via social

i9 Communications bags PR biz of Bighdey Nawab

exchange4media.com - Thu, 12/27/2012 - 12:18
The agency will aim to create a brand aura for Bighdey Nawab amongst food lovers and generate brand recall

IMPACT unveils Digital Power 100 List 2012

exchange4media.com - Thu, 12/27/2012 - 12:18
MakeMyTrip’s Deep Kalra leads the list, followed by Naveen Tiwari, Sanjeev Bhikchandani & Hitesh Oberoi, VSS Mani, and Neeraj Roy

Rewind 2012: The Big Bang Theory of Indian media biz

exchange4media.com - Thu, 12/27/2012 - 12:18
Jasmin Sohrabji, CEO, Omnicom Media Group rounds up the year in her unique style as she compares the business to some int’l TV shows

Post DAS: Not much changes for Hindi GE viewership

exchange4media.com - Thu, 12/27/2012 - 12:18
While the stacking order of Hindi GE channels was similar, we find out how individual properties fared…

As media agencies gear up for a Terra Nova in 2013

exchange4media.com - Thu, 12/27/2012 - 12:18
2012 is making way for an exciting 2013 as changes at the top will redefine the media agency business in India

Aditya Sinha quits as Editor-in-Chief of DNA

exchange4media.com - Thu, 12/27/2012 - 12:18
Ravi Joshi has been brought in as Resident Editor of DNA in Mumbai. He moves from the paper’s Bangalore office, where he was Resident Editor

My fav TV character: Anoop Soni of Crime Patrol

exchange4media.com - Thu, 12/27/2012 - 12:18
Ashit Kukian of Radio City talks about his favourite TV character and how Soni brings a measure of seriousness to the issues addressed by the show

Guest Column: Time for PR to take leadership role

exchange4media.com - Thu, 12/27/2012 - 12:18
Public Relations can be the nimble and sure-footed ally to help companies negotiate in a shifting landscape, says Vivek Rana of The PRactice

BCCC issues 2 more advisories for non-news TV channels

exchange4media.com - Thu, 12/27/2012 - 12:18
BCCC has approved advisories pertaining to sexualisation of children & health and safety of children participating in TV shows

NBSA censures TV18 for ‘biased’ reports on Rajiv trust

exchange4media.com - Thu, 12/27/2012 - 12:18
NBSA has asked TV18 to pay a fine of Rs 1 lakh and issue an apology for running a story against RGCT without verifying facts

Lord Ganesha makes outdoor appearance for Life Ok

exchange4media.com - Thu, 12/27/2012 - 12:18
To promote Lord Ganesha’s entry in Life Ok’s prime time show Mahadev, the channel rolls out an extensive 15-day OOH campaign

The game-changer: Ambika Soni

exchange4media.com - Thu, 12/27/2012 - 12:18
In conversation with MP & Former I&B Minister Ambika Soni, who led the DAS movement in India and was awarded IMPACT Person of the Year 2012 for the same. Excerpts:

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