News Category Advt.

Maxus wins media mandate for ICC Cricket World Cup 2015 - Wed, 12/02/2015 - 00:00
Maxus has previously handled four ICC campaigns in India. ICC Cricket World Cup 2015 will commence on February 14

64% respondents prefer global luxury power brands to niche: LuxHub survey - Wed, 12/02/2015 - 00:00
LuxHub of the Havas Media Group carried out a survey to ascertain the luxury trends for personal spend across retail, travel, home furnishings, auto, jewellery and art in nine countries; the findings reveals that the net spend on luxury goods is expected to grow by 7 per cent in 2015

Kantar Case: Delhi HC adjourns hearing to May 12 - Wed, 12/02/2015 - 00:00
The case is going on for the past one year. The court has asked the Indian Broadcasting Federation to file an affidavit in two weeks. It has also asked the federation to file a rejoinder for the same

Public TV completes three years; Anantha Chinivar takes charge as new Editor-In-Chief - Wed, 12/02/2015 - 00:00
In three years, the channel has emerged as a strong player in the regional news space in Karnataka; Anantha Chinivar will report to HR Ranganath, CMD of Public TV

Week 6: Star Plus the only top Hindi GEC to see rise in ratings, Colors back to No.2 spot - Wed, 12/02/2015 - 00:00
Star Plus' ratings shoot up to 645 million GVTs this week compared with 616 a week ago; Zee TV loses ground to Colors as its viewership drops to 451 million GVTs from 485 in week 5

Channels gear up for BARC's April launch - Wed, 12/02/2015 - 00:00
Highly anticipated alternative currency to TAM, BARC is expected to be transparent, with wider reach and better segmentation. Broadcasters talk to exchange4media on their expectations from BARC

Star India's access into Rs 2000-crore Telugu market with Maa TV - Wed, 12/02/2015 - 00:00
With the acquisition, Star will be able to tap into local advertising revenue in Andhra Pradesh, enable national advertisers to target local market and broadcast sports properties in Telugu

Delhi polls: Posts that went viral on social media - Wed, 12/02/2015 - 00:00
With AAP making a clean sweep in Delhi, exchange4media lists the wittiest conversations by media personalities that were shared on social media

TV broadcasters make merry in Q3 - Wed, 12/02/2015 - 00:00
After a sluggish Q2, entertainment and news broadcasters have much to rejoice in Q3 FY15 on the back of festive, wedding and election seasons

Innovation is not one person’s job, but that of the entire organisation: Anuradha Aggarwal - Wed, 12/02/2015 - 00:00
Aggarwal, Category Director-Biscuits at Mondelez India Foods, talks about the importance of innovation in marketing and digital media as a marketing tool

Sale of FMCG products online to see 50 times growth from current level: Google and Bain study - Wed, 12/02/2015 - 00:00
India's growing online shopper base will contribute $ 5Bn worth of FMCG product sales through online channel, growing 50 times from current level contributing 5% of total sales from current 0.3% share by 2020

45% of people interested in cricket on Facebook are from India - Wed, 12/02/2015 - 00:00
A poll conducted by Facebook showed 42% respondents will follow World Cup action online and/or on their mobile devices apart from TV

Lowe's to open innovation centre in Bangalore - Wed, 12/02/2015 - 00:00
Lowe's has announced its association with Habitat for Humanity, India, as part of its India CSR initiative. Lowe's India has also sanctioned a special grant of Rs 30 lakh to kick start the initiative

Deepak Lamba to head Worldwide Media as CEO - Tue, 12/01/2015 - 00:00
Deepak Lamba, President at Bennett, Coleman and Co., will be replacing Tarun Rai who was the CEO of WWM since 2008

Digital and social assets to drive brand valuation in 2015, says Group M report - Tue, 12/01/2015 - 00:00
GroupM ESP has released top 10 trends of entertainment and sports marketing for the year 2015. The report says 2015 is a significant year of change in the sports and entertainment industry

Volkswagen announces appointment of Kamal Basu as Marketing Head - Tue, 12/01/2015 - 00:00
His appointment is effective from January 1, 2015. He is expected to play a key role in further developing the strengths of the Volkswagen brand in India

ZenithOptimedia Group appoints Saswati Sinha as talent head for partnering business growth - Tue, 12/01/2015 - 00:00
Based out of Gurgaon, she will be taking charge of ZenithOptimedia Group's pan India operations including ZenithOptimedia, Performics, Resultirx, Newcast and Ninah

ADFEST confirms its Jury Presidents for 2015 - Tue, 12/01/2015 - 00:00
"We have put together an all-star cast of Jury Presidents this year, who collectively influence some of the most innovative brands and agencies operating in the world today," says Jimmy Lam, President of ADFEST

2015 Digital Challenge: The case of content marketing spends and measurable ROI - Tue, 12/01/2015 - 00:00
Marketers will have to become more interested in correlating their spend on content marketing to a more measurable impact on overall sales and ROI as technology partners will begin offering the means to measure that impact

Editors cautiously optimistic about said govt move of regulating journalism curriculum - Tue, 12/01/2015 - 00:00
exchange4media speaks to senior editors to seek their opinion on whether the govt should assign a regulatory body to monitor how journalism and mass communication is taught in the country