News Category Advt.

Zee Media’s Sumit Awasthi headed to IBN7?

exchange4media.com - Mon, 12/08/2014 - 00:00
Veteran journalist Sumit Awasthi has put in his papers at Zee Media Corporation, say industry sources. It is learnt that Awasthi is likely to join IBN7 as Deputy Managing Editor

ZEEL appoints Akash Chawla as Biz Head of Essel Vision Productions

exchange4media.com - Mon, 12/08/2014 - 00:00
Chawla has been given the mandate to head the TV Production (all languages), Movie Production (all languages except Marathi), Studio Production Business, Digital & Online Production, Events & IP creation

TRAI releases recommendations on cross-media ownership

exchange4media.com - Mon, 12/08/2014 - 00:00
The recommendations cover a comprehensive definition for control, cross-media ownership, vertical integration and internal plurality. As per TRAI, News & Current Affairs genre should be considered as the relevant genre for formulating cross-media ownership rules

Maxus launches proprietary planning tool 'Resolve'

exchange4media.com - Mon, 12/08/2014 - 00:00
The comprehensive proprietary communications planning tool is aimed at delivering new insights for Indian brands to improve consumer marketing strategies

TV18 Q1 FY15 revenues up 33% YoY at Rs 527.7 crore

exchange4media.com - Mon, 12/08/2014 - 00:00
TV18 Broadcast has reported 42 per cent growth in its operating profit to Rs 18.2 crore, driven by sustained growth in the Entertainment operations, led by Colors and growth in the News operations

Radio Mirchi Q1 FY15 net profit up 22% at Rs 24.3 crore

exchange4media.com - Mon, 12/08/2014 - 00:00
Radio Mirchi’s revenues for Q1 FY15 stood at Rs 93.3 crore, a growth of 9.4 per cent over Q1 FY14. EBITDA was up 16.7 per cent at Rs 34.9 crore

Star CJ appoints Ramakrishnan N as CFO

exchange4media.com - Mon, 12/08/2014 - 00:00
Taking charge of his role at Star CJ, Ramakrishnan will play an important part in strengthening the organisation and be part of the team to grow the business

Sumant Srivathsan to spearhead VivaKi's Client Services in India

exchange4media.com - Mon, 12/08/2014 - 00:00
VivaKi has appointed Srivathsan as Brand Relations Manager in India. He will report to Grace Liau, General Manager, VivaKi’s Asia-Pacific Activation Centre in Singapore

TOI appoints Nalin Mehta as Consulting Editor for Delhi

exchange4media.com - Mon, 12/08/2014 - 00:00
Mehta had put in his papers as Managing Editor of Headlines Today in May 2014. He was appointed as Managing Editor in October 2013, when he replaced Rahul Kanwal, who is Editor-at-large for Headlines Today & Aaj Tak

HUL's Kan Khajura Tesan takes on corruption

exchange4media.com - Mon, 12/08/2014 - 00:00
This Independence Day week, Kan Khajura Tesan aims to set a world record by getting as many missed calls as possible in 120 hours from Indian citizens on its toll free number to pledge against corruption

Twitter India's $10,000 minimum budget irks agencies, brands

exchange4media.com - Mon, 12/08/2014 - 00:00
Twitter is asking marketers in India who want to use any of its advertising tools to make a minimum guarantee of $10,000 or around Rs 6 lakh. Digital agencies claim that this is putting off many clients as they feel it is too much investment for a new platform

Tim Andree, Vikram Sakhuja, Mike Cooper @exchange4media Conclave 2014

exchange4media.com - Mon, 12/08/2014 - 00:00
The stellar line-up of speakers at exchange4media Conclave 2014 will deliberate on all aspects of the Conclave theme of 'Marketing: The Future is Technology' in Mumbai on September 30

Facebook vs TV: Slow and steady wins ad spends?

exchange4media.com - Mon, 12/08/2014 - 00:00
TV is still the preferred advertising medium for marketers owing to its mass reach. Facebook is slowly catching up with targeted & engaging advertising options. While some experts say the two mediums are more complementary, others foresee a slow demise of TV as the top advertising medium

HUL splits home & personal care biz; Hemant Bakshi to head to Unilever Indonesia

exchange4media.com - Mon, 12/08/2014 - 00:00
Hemant Bakshi is set to be appointed as Executive Vice President, Unilever Indonesia. The development follows HUL’s decision to split its home and personal care division into two separate units – home care and personal care

Brand activity remains subdued during Raksha Bandhan this year

exchange4media.com - Mon, 12/08/2014 - 00:00
Advertisers decided to skip the tried-and-tested topical advertising formula in their campaigns for Raksha Bandhan this year. exchange4media takes a look at what brands such as Cadbury, Archies, Idea, Fevicol were up to this year

We're not sacking anybody: Prasar Bharati clarifies on AIR firings

exchange4media.com - Mon, 12/08/2014 - 00:00
Addressing media reports that nearly 100 casual RJs aged above the age of 35 will be given the sack by AIR, Prasar Bharati has clarified that no RJ will be fired. Rather, they will have to undergo a voice modulation test

BrandZ to unveil Top 50 Most Valuable Indian Brands on August 19

exchange4media.com - Mon, 12/08/2014 - 00:00
The study will reveal key insights on trends in the Indian market by WPP companies across India, insights into how brands drive financial growth, and the brands with the greatest potential for growth, among others

Piyush Pandey & Sam Balsara to lend creative muscle to BJP's Assembly poll campaign

exchange4media.com - Mon, 12/08/2014 - 00:00
Admen Piyush Pandey & Sam Balsara will lend creative edge to BJP's campaign for the Assemble polls in Maharashtra, Haryana, Jharkhand and J&K. UK-based Manoj Ladwa is also back to handle the communications aspect for the polls

Tata SIA Airlines' Vistara expected to take flight in October 2014

exchange4media.com - Mon, 12/08/2014 - 00:00
The name Vistara is derived from the Sanskrit word, 'Vistaar', which means 'limitless expanse'. Vistara's brand name and logo is the result of an exhaustive design and creative process undertaken by Brand Union Ray+Keshavan

JWT partners with Parikrama & BloodConnect to drive blood donations

exchange4media.com - Mon, 12/08/2014 - 00:00
BloodConnect and JWT set up four blood donation booths around Delhi with Parikrama songs, and invited youth to scream their heart out while donating blood

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