News Category Advt.

Obit: Senior journalist Jehangir Pocha is no more

exchange4media.com - Sun, 12/07/2014 - 00:00
Pocha passed away in Gurgaon this morning (July 12, 2014) due to cardiac arrest. His last rites will be held at Nigambodh Ghat at 6.15 PM today

Amul to sponsor Indian contingent for 2014 Commonwealth & Asian Games

exchange4media.com - Sun, 12/07/2014 - 00:00
With this, Amul has become the Official Sponsor of the Indian team in the category of Dairy products. The brand will launch a series of ad campaigns for milk & various dairy products to promote this association in the coming months

Aman Malhotra joins Google India from Samsung

exchange4media.com - Sun, 12/07/2014 - 00:00
Malhotra has joined Google India as part of their brand solutions team. He moves from Samsung India, where he was Digital Marketing Head (Mobile)

ZO’s VN Satish Nair joins Patrika Group as AVP

exchange4media.com - Sun, 12/07/2014 - 00:00
Nair has joined Patrika Group as AVP at their Delhi office. Prior to this, he was with ZenithOptimedia for five years. He has 20 years of experience in fields such as print, cinema & radio

Kantar case: Delhi HC adjourns hearing till August 26

exchange4media.com - Sun, 12/07/2014 - 00:00
The hearing was adjourned after Justice Manmohan was informed that the new Govt is yet to appoint an advocate who would argue on behalf of the Govt Thus, TAM will continue to function until a final judgement is given

PwC hails budgetary allocations for M&E sector in Union Budget 2014

exchange4media.com - Sun, 12/07/2014 - 00:00
While some sections of the industry are not happy with online & mobile advertising being included under the service tax, PWC sees the pruning of the negative list in order to promote GST as a step in the right direction

Digital media is the way forward for realtors, say experts

exchange4media.com - Sun, 12/07/2014 - 00:00
Google’s Shashi Tripathi considers digital media as the most cost-effective media for the real estate sector, while GroupM Motivator’s Trishul Bhumkar feels digitised property ads can help realtors achieve maximum reach

Bigg Boss Kannada Season 2 wins over audiences in its first week

exchange4media.com - Sun, 12/07/2014 - 00:00
‘Bigg Boss Kannada’ Season 2 on Suvarna TV has garnered an overall 5.7 TVR. The launch episode aired with a 6.7 TVR. Now, plans are afoot to expand the show’s Southern presence with Tamil & Telugu variants by the year-end

Milestone Brandcom launches audience measurement tool Milestone Optimizer

exchange4media.com - Sat, 12/06/2014 - 00:00
The optimizer introduces a new measurement matrix Gross Impression Points (GIP) for the OOH medium. Milestone Brandcom has invested over Rs 5 crore in developing this apparatus

Xrbia Developers appoints Pradeep Iyengar as Chief Marketing Officer

exchange4media.com - Sat, 12/06/2014 - 00:00
Iyengar's last stint was with Indraksh EMM India, an international global audit firm where he was the head of their Indian operations

Life OK maintains position 3, Star Plus loses viewership again

exchange4media.com - Sat, 12/06/2014 - 00:00
While Star Plus continued losing viewership over the last three weeks, Colors gained a nominal amount of viewership.

BARC optimistic about future and timely commencement

exchange4media.com - Sat, 12/06/2014 - 00:00
With processes of deployment getting in place, the agency seems affirmatively positive. However, the funding aspect of the agency, according to sources, still needs to be put in place

Focus in on serving viewer segments that are underserved - NP Singh

exchange4media.com - Sat, 12/06/2014 - 00:00
The CEO, MSM Group lays out the agenda for the growth of the network and its flagship channel Sony and states that plans are afoot to invest more in the regional space as well as bid for more sports rights

Many marketers do not understand the concept of cool: D Shivakumar

exchange4media.com - Sat, 12/06/2014 - 00:00
D Shivakumar, Chairman & CEO of PepsiCo India, says the things marketers need to keep in mind, which the current generation appreciates are - tell it as it is, be flexible on rules, inflexible on values, excite them with opportunity, not constraints and do not patronize them

Indian democracy owes a great deal to freedom of press: Govt paper on media laws

exchange4media.com - Sat, 12/06/2014 - 00:00
The Paper issued by Law Commission of India raises some select concerns, and poses a set of questions that will help foster a larger public debate amongst stakeholders

You are marketing to a hyper competitive, dog-eat-dog generation : Rama Bijapurkar

exchange4media.com - Sat, 12/06/2014 - 00:00
Marketers should be equipped to face monster consumers in form of arrived and privileged youth as well as youth that has arrived with struggle in a fiercely competitive world, says Rama Bijapurkar, market research consultant and author

Youth is a country and we all want to get in: Agnello Dias

exchange4media.com - Sat, 12/06/2014 - 00:00
Cracking the code for the elusive youth market, Agnello Dias, Founder & CCO, Taproot India, says the best thing we can do is supply the raw material and let the young generation stumble upon its own interpretation and ideology

How to sell anything to a fickle, digital, multi-screen enabled audience; the marketer's view

exchange4media.com - Sat, 12/06/2014 - 00:00
Latif Nathani, MD, eBay India engages Ajay Kakar, CMO, Financial Services, Aditya Birla Group and Marzin Shroff, CEO, Direct Sales & SVP, Marketing, Eureka Forbes in a discussion on the impact of digital on marketing and consumer behavior

Vdopia appoints Daniel Ahiakpor as Vice President, Business Development

exchange4media.com - Sat, 12/06/2014 - 00:00
Ahiakpor comes to Vdopia from Adap.tv (New York), where he led the company's North American publisher platform business as Sr. Director/Head of Publisher Platform Sales

Ignitee Digital launches Social IQ, a social CRM solution

exchange4media.com - Sat, 12/06/2014 - 00:00
The solution is designed to enable brands to harness the power of social media beyond advertising and derive tangible business performance

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