December 2011

‘I’m waiting for india to do a 10/10’

Mon, 12/26/2011 - 00:00,

Bob Jeffrey, chairman and ceo of JWT worldwide, affirms that india is a priority market for the agency, and he is depending on cco-designate bobby pawar to develop it in areas beyond traditional advertising.

‘PCs are here to stay’

Mon, 12/26/2011 - 00:00,

Ranjivjit Singh, Chief Marketing Officer of HP PSG India, has gone beyond the traditional marketing activities to connect with youth by coupling technology with user experience.

The geographical makeover!

Mon, 12/26/2011 - 00:00,

NatGeo launches itself in a new avatar, playing up content, its core competence, with new shows and revamped old ones

‘Print will be able to hold its own’

Mon, 12/26/2011 - 00:00,

arokh Balsara, Ernst & Young’s Media and Entertainment leader for Europe, Middle East, India and Africa, spoke to Dipali Banka.

What’s advertising without fun?

Mon, 12/26/2011 - 00:00,

In my 20 years of advertising experience, I have come across many hilarious situations related to my colleagues’ offbeat or unconventional characteristics, which has amused me to no end.

Top Ten entertainers

Mon, 12/19/2011 - 00:00,

From Airtel’s Har ek friend zaroori hota hai to TVS Wego’s Body Balance to Vodafone’s Facebook ad, here are the 10 most entertaining commercials of 2011 - picked solely on their fun quotient

The right message

Mon, 12/19/2011 - 00:00,

India’s under-insured market offers wide scope of exploration. While insurance companies have adopted a clear strategy of compartmentalizing consumers into age groups, Bajaj Allianz Marketing Head Rituraj Bhattacharya continues to use a mix of traditional and new age media to reach out to potential consumers across age barrier