Bob Jeffrey, chairman and ceo of JWT worldwide, affirms that india is a priority market for the agency, and he is depending on cco-designate bobby pawar to develop it in areas beyond traditional advertising.
Ranjivjit Singh, Chief Marketing Officer of HP PSG India, has gone beyond the traditional marketing activities to connect with youth by coupling technology with user experience.
NatGeo launches itself in a new avatar, playing up content, its core competence, with new shows and revamped old ones
arokh Balsara, Ernst & Young’s Media and Entertainment leader for Europe, Middle East, India and Africa, spoke to Dipali Banka.
In my 20 years of advertising experience, I have come across many hilarious situations related to my colleagues’ offbeat or unconventional characteristics, which has amused me to no end.
From Airtel’s Har ek friend zaroori hota hai to TVS Wego’s Body Balance to Vodafone’s Facebook ad, here are the 10 most entertaining commercials of 2011 - picked solely on their fun quotient
India’s under-insured market offers wide scope of exploration. While insurance companies have adopted a clear strategy of compartmentalizing consumers into age groups, Bajaj Allianz Marketing Head Rituraj Bhattacharya continues to use a mix of traditional and new age media to reach out to potential consumers across age barrier
Designomics Awards honour designers and business houses for creating unique environments and products
Will Bissi help Bisleri reinforce its brand purpose in Phase 2 of ad campaign?
In an exclusive conversation with Noor Fathima Warsia, Steve Marcopoto, SVP & MD Entertainment Networks, Turner Broadcasting System Asia Pacific explains the organisation’s thought process, as it realigns its structure in the region.
Nursing a drink and watching Kaun Banega Crorepati, Manoj, a good friend and colleague of mine, yelled at the TV, “Bloody stupid!”.
IMPACT Person of the Year, 2011 Agnello Dias says no matter how excited others are about his work, he is never satisfied until he goes home feeling that he has given his best.