January 2012

ADVANTAGE MOBILE
ADVANTAGE MOBILE
Mon, 01/30/2012 - 16:01, - Comments

Convenience of use will have to be addressed. An Indian consumer will also be sceptical about data usage, thus brands and the platforms they advertise on will have to come together to enable a hassle free advertising model where advertisements do not take away the entire viewing experience.

WHAT LIES AHEAD IN 2012?
Mon, 01/30/2012 - 00:00, - Comments

Launch of Pitch Madison Media Advertising Outlook slated for February 17 at New Delhi.

AN RJ IN A DIARY!
Mon, 01/30/2012 - 00:00, - Comments

As part of its New Year merchandise, Radio Mirchi recently gave away radio-fitted diaries to its key stakeholders in the B2B space. “It aims to create a positive brand imagery for the radio station and boost workplace listenership,” says Sriram Kilambi, Head-Marketing, Radio Mirchi.

AS ADS GO MOBILE
Mon, 01/30/2012 - 00:00, - Comments

Proliferation of smartphones, tablets and 3G technologies have made India the fastestgrowing nation in terms of mobile advertising in the APAC region. After the digital revolution, is mobile advertising set to be the biggest turnaround of the decade, asks Rahul Dubey.

MATTER OF CHOICE
Mon, 01/30/2012 - 00:00, - Comments

Ahmed Rahimtoola, VP, Marketing of Allied Blenders and Distillers Pvt Ltd, says ‘Differentiate or Die’ is the mantra that drives his marketing team. Repositioning popular brands, bringing in strong consumer insights and idea-driven branding exercises are the strategies he adopts in a no-direct-advertising for alcohol scenario.

GOAFEST 2012 KEEPS MARKETERS IN MIND
Mon, 01/30/2012 - 00:00, - Comments

Festival committee aims to include clients in every activity this year, and has introduced a special package for under-30 marketers.

MY PASSION IS EDUCATION: MAHESHWAR PERI
Mon, 01/30/2012 - 00:00, - Comments

Outgoing President & Publisher of Outlook Group describes his role at the Group as owner rather than employee, during a conversation with Shree Lahiri.

MY PASSION IS EDUCATION: MAHESHWAR PERI
Mon, 01/30/2012 - 00:00, - Comments

Outgoing President & Publisher of Outlook Group describes his role at the Group as owner rather than employee, during a conversation with Shree Lahiri.

Outdoor: Daffy’s – the Times Sq. peep show
Mon, 01/30/2012 - 00:00, - Comments

For the opening of a fashion brand’s flagship outlet in Times Square, the store front was made into an interactive screen, showcasing its ‘20 to 80 per cent off’ sale.

BRANDED FOR GOOD!
Mon, 01/30/2012 - 00:00, - Comments

In my childhood, I would wake up to the sound of the prayer bell ringing gently in the pooja room, a signal that the day had begun. Most of us would have a similar experience or at best wake up to a Favre Leuba alarm clock, as I did.

TVC: Hyundai i30 – Approved by VW chairman
Mon, 01/23/2012 - 00:00, - Comments

The spot is made out of footage shot by a handheld camera, of the Volkswagen Chairman Martin Winterkorn looking in and around the new Hyundai i30 at an international motor show in Frankfurt.

MAPPING YEAR 2012
Mon, 01/23/2012 - 00:00, - Comments

Don’t worry, be happy! That is the mantra we need to follow this year, because firstly, we’ll be able to think better with a relaxed mind and secondly, that is the only option we have in this digitally dominated ‘new-media’ age.

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