More than a hundred thousand people recently heard the Lokmat Group’s clarion call to pay homage to the national anthem, creating a Guinness World Record. Rishi Darda, joint MD and Editorial Director of Lokmat Media Limited, talks to IMPACT about the event, the group’s core philosophy and a carefully picked team being the differentiator for the brand
With its array of water purification and home cleaning products, Eureka Forbes Limited is already one of the leading direct selling companies in the world. For Marzin Shroff, CEO, Direct Sales & Sr VP, Marketing, the focus now is to enhance the brand through social, digital and experiential mediums
In the last three years, STAR India has seen its revenue double and profit more than double. It now steps into the next level of growth with reinforced content, marketing, distribution and strategies to build social equity, finds Noor Fathima Warsia.
Supreme Court order cancelling 122 telecom licenses has brought about a spurt of confidence-building and aggressive ads by telcos. Moreover, fresh 2G spectrum auctions after four months promises entry of new players and thus high brand-building advertising spends, find Srabana Lahiri and Rahul Dubey.
With the launch of its latest wrist watch brand Zoop, Titan has entered the kids segment, the only untouched segment in the category. Somprabh Singh, Senior Manager, Marketing, Titan Industries Ltd, intends to use all-inclusive marketing plans to increase Titan’s dominance in the clock and watch segments in India.