February 2012

BOLD AND BEAUTIFUL
Mon, 02/27/2012 - 00:00, - Comments

Mala Sekhri, COO of the Lifestyle and Music division of India Today group, talks about the 15-year journey of Cosmopolitan, the evolving lifestyle genre and the group’s future plans, including the launch of ‘Women’s Health’ magazine in April

SILENT CRUSADER
Mon, 02/27/2012 - 00:00, - Comments

Jagran Prakashan CEO Sanjay Gupta has been quietly expanding the group’s portfolio of profit-making newspapers, but his move to takeover NaiDunia shows a new aggression in Hindi heartland

FOOD FOR THOUGHT
Mon, 02/27/2012 - 00:00, - Comments

As a young girl, I clearly recall the family eating out sessions. They were occasions that you would dress up for. In fact I still clearly recall the kind of anticipation that surrounded “the event”.

POWERED BY THE PEOPLE
Mon, 02/27/2012 - 00:00, - Comments

More than a hundred thousand people recently heard the Lokmat Group’s clarion call to pay homage to the national anthem, creating a Guinness World Record. Rishi Darda, joint MD and Editorial Director of Lokmat Media Limited, talks to IMPACT about the event, the group’s core philosophy and a carefully picked team being the differentiator for the brand

CLEAN SWEEP
Mon, 02/27/2012 - 00:00, - Comments

With its array of water purification and home cleaning products, Eureka Forbes Limited is already one of the leading direct selling companies in the world. For Marzin Shroff, CEO, Direct Sales & Sr VP, Marketing, the focus now is to enhance the brand through social, digital and experiential mediums

A STAR IS REBORN
Mon, 02/20/2012 - 00:00, - Comments

In the last three years, STAR India has seen its revenue double and profit more than double. It now steps into the next level of growth with reinforced content, marketing, distribution and strategies to build social equity, finds Noor Fathima Warsia.

LOCK KIYA JAAYE
Mon, 02/20/2012 - 00:00, - Comments

Mehernosh Pithawalla, AVP, Marketing and International Business, Godrej Security Solutions, has led several innovative marketing initiatives which have helped build the brand and catalyze category adoption and development.

EXPECT AD BLITZ BEFORE DIGITIZATION
Mon, 02/20/2012 - 00:00, - Comments

In the run-up to the first phase of digital cable conversion by June 2012, MSOs and DTH operators are fighting a pitched battle to build brand preference. Their weapons are ads.

TVCs: Fanta – Jump & Mirinda – Breathless
Mon, 02/20/2012 - 00:00, - Comments

Owing to readers’ demands, here’s an occasional pick off our own commercial shelves! Fanta’s new TVC takes the animated route once more and features ‘Gigi’ with a host of South Park-like tiny characters.

GOLF, MY GREAT LEVELLER
Mon, 02/20/2012 - 00:00, - Comments

I was a very happy man when I used to play tennis. I could invite my friends for a game secure in the knowledge that I was a much better player and could easily beat them. This was till circa 2009.

CRISIS CHEER: HOW 2G VERDICT UPS AD SPENDS
Mon, 02/13/2012 - 00:00, - Comments

Supreme Court order cancelling 122 telecom licenses has brought about a spurt of confidence-building and aggressive ads by telcos. Moreover, fresh 2G spectrum auctions after four months promises entry of new players and thus high brand-building advertising spends, find Srabana Lahiri and Rahul Dubey.

WATCH THIS SPACE
Mon, 02/13/2012 - 00:00, - Comments

With the launch of its latest wrist watch brand Zoop, Titan has entered the kids segment, the only untouched segment in the category. Somprabh Singh, Senior Manager, Marketing, Titan Industries Ltd, intends to use all-inclusive marketing plans to increase Titan’s dominance in the clock and watch segments in India.

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