February 2012

As a young girl, I clearly recall the family eating out sessions. They were occasions that you would dress up for. In fact I still clearly recall the kind of anticipation that surrounded “the event”.

With its array of water purification and home cleaning products, Eureka Forbes Limited is already one of the leading direct selling companies in the world. For Marzin Shroff, CEO, Direct Sales & Sr VP, Marketing, the focus now is to enhance the brand through social, digital and experiential mediums

Mehernosh Pithawalla, AVP, Marketing and International Business, Godrej Security Solutions, has led several innovative marketing initiatives which have helped build the brand and catalyze category adoption and development.

Owing to readers’ demands, here’s an occasional pick off our own commercial shelves! Fanta’s new TVC takes the animated route once more and features ‘Gigi’ with a host of South Park-like tiny characters.

Supreme Court order cancelling 122 telecom licenses has brought about a spurt of confidence-building and aggressive ads by telcos. Moreover, fresh 2G spectrum auctions after four months promises entry of new players and thus high brand-building advertising spends, find Srabana Lahiri and Rahul Dubey.