March 2012

BRAND BAAJAA
Mon, 03/26/2012 - 00:00, - Comments

Srabana Lahiri does a spot survey of brand recall quotient among industry honchos and discovers the strong connect that binds them to the products of their childhood.

PROVIDING PLAN B
Mon, 03/26/2012 - 00:00, - Comments

With ICICI Lombard already the largest private sector general insurance company in India, Shankar Nath, Head of Marketing and Direct function at ICICI Lombard GIC, now aims to associate the brand with a property or category that is linked to the brand promise to up consumer connect.

ADAPTION FOR SURVIVAL IN 2012
Mon, 03/26/2012 - 00:00, - Comments

In spite of the global economic uncertainty and moderate economic growth, the Indian media and advertising industry registered a healthy growth rate of 12%. The latest report of FICCI-KPMG projects a 15% growth rate for industry by 2016.

HOME TWEET HOME!
Mon, 03/26/2012 - 00:00, - Comments

Just about everybody I know has got on to social media for a lark. So it was for me. It started with a friend exclaiming, “Man, this Facebook is a hoot!” And I thought, “What does he know that I don’t?”

THE MCCANN - ETIC PRASOON
Mon, 03/19/2012 - 00:00, - Comments

Joshi, Executive Chairman & CEO, McCann Worldgroup India, asks his team to compete with him in creativity even as he turns the agency into a lean, mean machine ready to take on the world

FITNESS FIRST
Mon, 03/19/2012 - 00:00, - Comments

Sajid Shamim, Brand Director of Reebok at The Adidas Group, aims to cash in on the health awareness wave in the country with products and marketing initiatives designed to change the concept of fitness from boring treadmill to fun sport

BUZZ AROUND A BRAND
Mon, 03/19/2012 - 00:00, - Comments

Farshad Family, Managing Director, Nielsen Media, India talks to Dipali Banka about the Nielsen-McKinsey Social Media Brand Equity Ranking (SMBER) index and how it was arrived at

OF ADS AND WALL-PAINTING
Mon, 03/19/2012 - 00:00, - Comments

Meeting new clients is part of our routine and often, we are mistaken as just another wall painting agency. Do you wonder what is wall–painting? Have you assumed that we paint walls?

TECH RULES THE WAVES
Mon, 03/12/2012 - 00:00, - Comments

New ideas, new concepts and emerging new technologies are shaking up the way the television industry operates, reports Dipali Banka.

DRIVING FORCE
Mon, 03/12/2012 - 00:00, - Comments

Having successfully launched several key initiatives over the last five years, Vivek Nayer, Senior VP, Marketing, Auto Division, Mahindra & Mahindra Limited, now aims to move away from the Geographic divide and market products with a behaviour-based approach.

Kingfisher Airlines is not a marketing failure
Mon, 03/12/2012 - 00:00, - Comments

The King of Good Times is literally going through Bad Times. Kingfisher Airlines (KFA), that was launched in 2005 with much fanfare, was termed as the “first full frills – true value carrier” and one word that people associated it with is ‘Experience’.

‘My aim is to speed up the group’s growth engine’
Mon, 03/12/2012 - 00:00, - Comments

The Thanthi Group’s new COO, Narendra Kumar Alambara, talks to IMPACT about his new role.

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