With ICICI Lombard already the largest private sector general insurance company in India, Shankar Nath, Head of Marketing and Direct function at ICICI Lombard GIC, now aims to associate the brand with a property or category that is linked to the brand promise to up consumer connect.
In spite of the global economic uncertainty and moderate economic growth, the Indian media and advertising industry registered a healthy growth rate of 12%. The latest report of FICCI-KPMG projects a 15% growth rate for industry by 2016.
Having successfully launched several key initiatives over the last five years, Vivek Nayer, Senior VP, Marketing, Auto Division, Mahindra & Mahindra Limited, now aims to move away from the Geographic divide and market products with a behaviour-based approach.
The King of Good Times is literally going through Bad Times. Kingfisher Airlines (KFA), that was launched in 2005 with much fanfare, was termed as the “first full frills – true value carrier” and one word that people associated it with is ‘Experience’.