April 2012

TVC: Swiss tourism – Summer holiday
Mon, 04/30/2012 - 00:00, - Comments

Two elderly men are shown ‘preparing’ various elements of a countryside, from trimming the grass, setting up picnic umbrellas, training St Bernards and even waxing chests of servicemen of a cruise.

WHAT DRIVES BRANDS TO DIRECT MARKETING
Mon, 04/30/2012 - 00:00, - Comments

Looming fear of recession and shrinking budgets make direct marketing popular as its measurability ensures marketers a guaranteed return on Investment, finds Priyanka Mehra

GOING PLACES
Mon, 04/30/2012 - 00:00, - Comments

Yatra.com is already one of India’s leading online travel portals. For Pratik Mazumder, Head of Marketing & Strategic Alliance, Yatra.com, the task now is to drive brand preference and create a distinct identity for the brand keeping in mind its overall ideology of creating happy travellers.

COMING OF AGE AND STANDING TALL
Mon, 04/30/2012 - 00:00, - Comments

Dharini Mishra, Global Head of Brand, Suzlon, recounts her experience as a jury member for the Indian Digital Media Awards, 2012 and walks away with a new perspective of the medium.

PULLING A THREE-WAY ‘MARRIAGE’
Mon, 04/30/2012 - 00:00, - Comments

All marriages are complicated, especially if the ‘partners’ are pulling in different directions. So imagine what I felt when ‘orchestrating a three-way marriage’ turned out to be the first challenge in my professional life.

‘THE PARTY HAS JUST BEGUN’
Mon, 04/23/2012 - 00:00, - Comments

CHUCK BRYMER, CEO, DDB WORLDWIDE TALKS OF INDIA’S GROWING ROLE IN THE APAC REGION.

MUNCH MARKETING
Mon, 04/23/2012 - 00:00, - Comments

The difference between rural youth and urban youth is getting very narrow, observes Pravin Kulkarnii, General Manager, Parle Products Pvt Ltd. He urges marketers to interact with consumers and understand the role that a product plays in their lives.

THE HEAVY METALS
Mon, 04/23/2012 - 00:00, - Comments

Ogilvy & Mather and Mindshare clearly on top as GoaFest 2012 declares Creative and Media Abby awards; Awards Governing Council maintains it will not rank winners.

THIS HAPPENED TO ME!
Mon, 04/23/2012 - 00:00, - Comments

Some years ago, when I had this idea of challenging the dynamics of the way people shared their experiences and feelings, I faced a lot of questions. People said the idea was very noble, but it had a lot of logistical challenges.

MAGIC OF IDEAS
Mon, 04/16/2012 - 00:00, - Comments

CREATIVITY IS AT ITS PEAK IN THE RUN-UP TO GOAFEST 2012, SET TO UNFOLD AT THE ZURI WHITE SANDS RESORT IN SOUTH GOA FROM APRIL 19. WE SHOWCASE SOME OF THE BEST CREATIVES PUT FORWARD BY THE TOP AGENCIES THAT ARE SURE TO BE AMONG THE GOLDS, SILVERS AND BRONZES AT GOAFEST

ENDEARING THE BRAND
Mon, 04/16/2012 - 00:00, - Comments

As HTC intensifies its marketing initiatives after launching Explorer and Sensation, Manu Seth, Country Manager - Marketing, HTC India, hopes to increase its market share in 2012 through a focused strategy to make it the ‘People’s Phone’.

FRIENDS, THE MOST TRUSTED
Mon, 04/16/2012 - 00:00, - Comments

Nielsen Global Trust in Advertising Survey finds that recommendations from friends and family and online consumer reviews are the  most trusted form of advertising.

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