Yatra.com is already one of India’s leading online travel portals. For Pratik Mazumder, Head of Marketing & Strategic Alliance, Yatra.com, the task now is to drive brand preference and create a distinct identity for the brand keeping in mind its overall ideology of creating happy travellers.
The difference between rural youth and urban youth is getting very narrow, observes Pravin Kulkarnii, General Manager, Parle Products Pvt Ltd. He urges marketers to interact with consumers and understand the role that a product plays in their lives.
CREATIVITY IS AT ITS PEAK IN THE RUN-UP TO GOAFEST 2012, SET TO UNFOLD AT THE ZURI WHITE SANDS RESORT IN SOUTH GOA FROM APRIL 19. WE SHOWCASE SOME OF THE BEST CREATIVES PUT FORWARD BY THE TOP AGENCIES THAT ARE SURE TO BE AMONG THE GOLDS, SILVERS AND BRONZES AT GOAFEST