'MOVING AWAY OF STAR BRAND NAME DOES NOT AFFECT OUR NEWS EQUITY'
Mon, 05/28/2012 - 14:27, - Comments

As Star News re-brands to ABP News, and Star Ananda and Star Majha become ABP Ananda and ABP Majha, Ashok Venkatramani, CEO of MCCS, talks to Srabana Lahiri about shedding the ‘Star’ brand affiliation, what it implies for the channels and building Brand ABP in new markets

POWER OF DIRECT
Mon, 05/28/2012 - 00:00, - Comments

“Direct Marketing is the beginning of a movement to understand ROI-driven marketing in India,” says Luisa Mazinter, CEO of theMarketingsite.com, who is co-chair for the DMAI convention, 2012 to be held in August.

WHY CORPORATES EYE THE MEDIA
Mon, 05/28/2012 - 00:00, - Comments

Despite a not-so-successful track record of investing in the sector so far, corporates are now veering towards the media. With the Aditya Birla Group picking up stakes in Living Media last week and the recent Mukesh Ambani-Network18 deal, betting on the media business is bigger than ever, thanks to its new potential.

THE BLUE BOT METHOD
Mon, 05/28/2012 - 00:00, - Comments

The symbolism of turning the green Android bot into blue enhances the smartphone experience for consumers as Reliance Communications ties up with Google for exclusive Android mobile devices. Shivani Suri Dhanda, Deputy GM, Brand and Marketing of Reliance Communications, says the blue bot will also help garner high brand recognition

BALIKA VADHU: A FOUR-YEAR JOURNEY IN TELEVISION’S MOST COMPETITIVE ERA
Mon, 05/28/2012 - 00:00, - Comments

As Colors’ flagship show, ‘Balika Vadhu’, completes four years on the air, it becomes television’s longest running daily.

TVC: COCA COLA – KHELTE RAHO
Mon, 05/28/2012 - 00:00, - Comments

A group of boys are shown arriving at a flat patch of a desert to play cricket. The voice-over begins by mentioning the 42-degree temperature and proceeds to talk about the means which the boys don’t possess (grass, pavilion et al) but still enjoy the game.

GO FIND YOUR RELIGION
Mon, 05/28/2012 - 00:00, - Comments

I am not a religious person, but every time I sink into the water, I am reminded of God and our tenuous hold on life. Scuba diving has brought me closer to the creator.

HOW BIG IS THE IDEAL CREATIVE AGENCY?
Mon, 05/21/2012 - 00:00, - Comments

Local or global, big or small, integrated or specialty model… players in the game agree that size, model and nature do not matter, what ultimately stands out is the work of an agency…

SONY STYLE
Mon, 05/21/2012 - 00:00, - Comments

Tadato Kimura, General Manager, Marketing at Sony India believes that the Indian consumer is now in sync with the global market, and talks about the significant difference that association with Bollywood stars have made to the brand

IPL-5: FANS TAKE THE DIGITAL ROUTE
Mon, 05/21/2012 - 00:00, - Comments

Between April 1, 2012 and May 16, 2012, 13 million Internet users in India visited websites offering content related to IPL

TVC: FLYING HORSE – CAT-TOAST
Mon, 05/21/2012 - 00:00, - Comments

A scientist working in a dingy, powerless lab gets an idea when he drops his toast and it falls on the buttered side. He then drops his cat which lands on its feet.

IT’S A CORNY WORLD
Mon, 05/21/2012 - 00:00, - Comments

In a world that is getting updated real time, one tends to look for things that have a semblance of constancy. The dull thud of the newspaper as it lands outside the front door each morning is one such event.

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