As Star News re-brands to ABP News, and Star Ananda and Star Majha become ABP Ananda and ABP Majha, Ashok Venkatramani, CEO of MCCS, talks to Srabana Lahiri about shedding the ‘Star’ brand affiliation, what it implies for the channels and building Brand ABP in new markets
Despite a not-so-successful track record of investing in the sector so far, corporates are now veering towards the media. With the Aditya Birla Group picking up stakes in Living Media last week and the recent Mukesh Ambani-Network18 deal, betting on the media business is bigger than ever, thanks to its new potential.
The symbolism of turning the green Android bot into blue enhances the smartphone experience for consumers as Reliance Communications ties up with Google for exclusive Android mobile devices. Shivani Suri Dhanda, Deputy GM, Brand and Marketing of Reliance Communications, says the blue bot will also help garner high brand recognition
As Colors’ flagship show, ‘Balika Vadhu’, completes four years on the air, it becomes television’s longest running daily.
A group of boys are shown arriving at a flat patch of a desert to play cricket. The voice-over begins by mentioning the 42-degree temperature and proceeds to talk about the means which the boys don’t possess (grass, pavilion et al) but still enjoy the game.