TVC: For those who do - Blackberry
Mon, 06/25/2012 - 18:05, - Comments

Split into two for its whole length, this spot shows the actions, accessories and behaviours of two types people – those who do and those who don’t.

The struggle to juggle
Mon, 06/25/2012 - 17:46, - Comments

Dinesh Swamy, Creative Director, Digital, Law and Kenneth describes how the art of juggling taught him to become a better taskmaster

Brands build tweetmobs to engage audiences
Brands build tweetmobs to engage audiences
Mon, 06/25/2012 - 16:06, - Comments

After a few brands went viral on social media websites with little effort, many popular brands are creating interactive ads & messages to start discussions

India again draws a blank in Cyber Lions at Cannes Lions 2012
India again draws a blank in Cyber Lions at Cannes Lions 2012
Mon, 06/25/2012 - 15:30, - Comments

Also, why did no entry from India make it to the shortlist for this year’s newly introduced Mobile Lions category?

Bajaj strikes balance between technology & heritage…
Mon, 06/25/2012 - 11:58, - Comments

… and thus manages to stay relevant in today’s scenario, says Beena Leji Koshy, Senior GM & Head, Advertising & Brand Development, Bajaj Electricals

Grand finale of Amar Ujala Media Quiz 2012 in Mumbai on June 29
Mon, 06/25/2012 - 11:33, - Comments

Open to anyone from advertising, media houses and students, Media Quotient is organized by the exchange4media Group

‘Youth look for slimmer, lighter machines’
‘Youth look for slimmer, lighter machines’
Mon, 06/18/2012 - 18:27, - Comments

Shailendra Katyal, Director-Marketing of Lenovo, talks about targeting the youth market, the latest campaign with Ranbir Kapoor and evolution of the brand

TVC: Killer Jeans - Riot
TVC: Killer Jeans - Riot
Mon, 06/18/2012 - 18:19, - Comments

A group of street protesters are demonstrating over a water issue. They face a police troop, armed with water cannons and led by a wicked-looking chief.

‘Retaining current clients is Vizeum’s first priority’
‘Retaining current clients is Vizeum’s first priority’
Mon, 06/18/2012 - 18:17, - Comments

As Vizeum completes three years in India, S Yesudas, its MD talks about the ‘Vizeum difference’ that has made its clients its ambassadors

SMG Global CEO Laura Desmond redefines glocal
SMG Global CEO Laura Desmond redefines glocal
Mon, 06/18/2012 - 17:24, - Comments

Says how breaking down geographical barriers across markets, integrating big data strengths and talent pools has made for new synergies binding the local and global

Meet the ‘parents’ of the Amul moppet
Mon, 06/18/2012 - 11:27, - Comments

Rahul daCunha, Manish Jhaveri and Jayant Rane have been the creators of the iconic Amul butter ads for the last 20 years

It is a street in every city in the world
Mon, 06/18/2012 - 00:00, - Comments

This is how JWT copywriters Rohit Dhamija and Udayan Chakravarty define the cover they had created to win Ad Age’s cover contest

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