Split into two for its whole length, this spot shows the actions, accessories and behaviours of two types people – those who do and those who don’t.
Dinesh Swamy, Creative Director, Digital, Law and Kenneth describes how the art of juggling taught him to become a better taskmaster
After a few brands went viral on social media websites with little effort, many popular brands are creating interactive ads & messages to start discussions
Also, why did no entry from India make it to the shortlist for this year’s newly introduced Mobile Lions category?
… and thus manages to stay relevant in today’s scenario, says Beena Leji Koshy, Senior GM & Head, Advertising & Brand Development, Bajaj Electricals
Open to anyone from advertising, media houses and students, Media Quotient is organized by the exchange4media Group
Shailendra Katyal, Director-Marketing of Lenovo, talks about targeting the youth market, the latest campaign with Ranbir Kapoor and evolution of the brand
A group of street protesters are demonstrating over a water issue. They face a police troop, armed with water cannons and led by a wicked-looking chief.
As Vizeum completes three years in India, S Yesudas, its MD talks about the ‘Vizeum difference’ that has made its clients its ambassadors
Says how breaking down geographical barriers across markets, integrating big data strengths and talent pools has made for new synergies binding the local and global
Rahul daCunha, Manish Jhaveri and Jayant Rane have been the creators of the iconic Amul butter ads for the last 20 years
This is how JWT copywriters Rohit Dhamija and Udayan Chakravarty define the cover they had created to win Ad Age’s cover contest
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