Uday Shankar, CEO, Star India says he has a healthy disrespect for TAM data, which concludes that SMJ did not create enough viewership
RJ Ankit Vengurlekar explores the social element of Radio as a medium and describes how Radio forms a connect with listeners through its interactive quotient, which has been in existence long before social media emerged on the scene.
Sudeep Narayan, Marketing & PR Director, VAI, talks about finding solutions in simplicity. Narayan shares a marketing perspective on the brand evolution, consumer engagement initiatives undertaken by the brand, importance of Tier II and Tier III cities and affinity marketing partnerships.
Lowe & Partners global CEO Michael Wall says the road ahead for the agency in India would be to build on its current strengths and create a contemporary agency of scale. He expects a transformation in the agency and its approach. On the other hand, R Balki, Chairman and CCO of Lowe Lintas, talks about his six bets for the Indian market
Started in 1988, by the legendary Sam Balsara - soft-spoken Sam, as the industry knows him - Madison World (the holding company of Madison Media) today is a 24-year-old diversified communication group.