August 2012

Money, money, money
Wed, 08/29/2012 - 09:50, - Comments

What happens when a diamond merchant turns finance specialist? He still deals with astronomical figures, albeit only on paper

TVC: Greenlam Laminates – Zamaane ko sajaana hai
Wed, 08/29/2012 - 09:45, - Comments

McCann’s latest work raises the bar from its earlier spot for the same brand

Expectations from Indian TV Fest, 2012
Wed, 08/29/2012 - 09:31, - Comments

Media planners and buyers come up with their wishlist from ITF, set to bring global, national and regional broadcasters under one roof

‘Brand ambassadors add major value’
Wed, 08/29/2012 - 09:25, - Comments

H S Goindi of TVS Motor Company talks about celebrity endorsers, maintaining visibility and effective communication for the two-wheeler brand

Can social be a listening tool for brands?
Wed, 08/29/2012 - 09:10, - Comments

How brands depend on social media feedback; José Antonio Espinoza of IPG’s Brand Programming Network on using it to advantage

Network18 dilutes majority stake in bookmyshow
Thu, 08/23/2012 - 16:47, - Comments

Offloads partial stake in a Rs 100 crore transaction. This is in line with its objective of reducing stakes in digital and other non-broadcasting assets

For the love of food
Tue, 08/21/2012 - 17:37, - Comments

Akshar Peerbhoy, Director-Operations, MAA communications, talks of the bizarre street food in Hong Kong and compares it to Indian rasta cuisine

TVC: Freedom Insurance – Clive Robertson
Tue, 08/21/2012 - 17:24, - Comments

With a novel visual idea, even a direct and deadpan insurance ad can be welcome on TV

The good life
Tue, 08/21/2012 - 17:23, - Comments

Rajan Bhalla, Head, Corporate Marketing & Magazines, HT Media Ltd, talks about the essence of Brand Brunch, its milestones and future plans

‘Young’ is buzzword for Indian TV Fest
Tue, 08/21/2012 - 17:21, - Comments

The country’s first ever television festival in November aims to bring in fresh ideas and draw young minds to the TV industry

‘Next big jump from Tier II & Tier III markets’
Tue, 08/21/2012 - 17:18, - Comments

Anil Jayraj, CMO, Pidilite Industries, talks about marketing strategy, striking a balance in communication and influencer programmes conducted by the brand

Man who made it to the top
Tue, 08/21/2012 - 17:17, - Comments

Many industry-shaping milestones have marked the path of Vikram Sakhuja, chosen to be the first India-based global CEO of a media agency (Maxus)