What happens when a diamond merchant turns finance specialist? He still deals with astronomical figures, albeit only on paper
McCann’s latest work raises the bar from its earlier spot for the same brand
Media planners and buyers come up with their wishlist from ITF, set to bring global, national and regional broadcasters under one roof
H S Goindi of TVS Motor Company talks about celebrity endorsers, maintaining visibility and effective communication for the two-wheeler brand
How brands depend on social media feedback; José Antonio Espinoza of IPG’s Brand Programming Network on using it to advantage
Offloads partial stake in a Rs 100 crore transaction. This is in line with its objective of reducing stakes in digital and other non-broadcasting assets
Akshar Peerbhoy, Director-Operations, MAA communications, talks of the bizarre street food in Hong Kong and compares it to Indian rasta cuisine
With a novel visual idea, even a direct and deadpan insurance ad can be welcome on TV
Rajan Bhalla, Head, Corporate Marketing & Magazines, HT Media Ltd, talks about the essence of Brand Brunch, its milestones and future plans
The country’s first ever television festival in November aims to bring in fresh ideas and draw young minds to the TV industry
Anil Jayraj, CMO, Pidilite Industries, talks about marketing strategy, striking a balance in communication and influencer programmes conducted by the brand
Many industry-shaping milestones have marked the path of Vikram Sakhuja, chosen to be the first India-based global CEO of a media agency (Maxus)
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