There’s no way to measure ROI from the medium, but scope for targeted advertising is huge as size of mobile ad spends is set to touch Rs 250 cr in 2013
Anshu Bagai, Marketing Director of Tupperware India, talks about their maiden TV campaign and overcoming the challenge of being perceived as an expensive brand
Though the Print medium is doing well in India, journalists must value it like an endangered species nearing extinction and nurture it with care
After Virgin Media, Sky’s competitor hit gold with Usain Bolt’s spots earlier this year, Sky’s power-packed retort featuring Bruce Willis is as classy if not better
On an arduous journey to Vaishno Devi, an innocuous phrase becomes the pivotal solution to difficult, dangerous and stressful situations for a group of friends
Marketers want campaigns to be effective and meet business goals. For agencies, awards provide motivation to be passionate and deliver on those goals
Prasun Kumar, Head-Marketing, Sony Mobile Communications, India talks of utilizing the ‘Sony’ brand connect to meet his marketing objectives
Public figures need spin doctors. But they have to be in total control of the spin they give to an issue, without falling into a propagandist trap
A series of men calling in for ‘Kareena’ get the RJ – and listeners – thinking and the sole lady caller reveals the prank well, even mentioning the brand’s tagline!
An educational tool not just makes profits, but also brings smiles and happiness in the lives of children in a remote, electricity-starved corner of India
The Starcom MediaVest Group (SMG) is one of the youngest, largest and most diversified media networks in the country. Globally, SMG is the largest single media agency network, as per RECMA 2010 & 2011.
How a young entrepreneur, who is a simple graduate, has now become a much sought-after lecturer at prestigious B-schools
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