October 2012

How do we measure creativity?

Mon, 10/29/2012 - 12:43,

Mark Tutssel, global creative head of Leo Burnett, says being judged by the industry’s best is a fairly accurate tool to measure great work

Making a fashionable entry

Mon, 10/29/2012 - 12:41,

MV Krishna, Associate VP, Marketing, Piaggio (Two-wheelers), talks about the fashion quotient in the brand’s new campaign and its new beginning in India

Yes Minister! Sans legacy

Mon, 10/29/2012 - 12:39,

Ambika Soni, who recently resigned from the post of I&B Minister, has many feathers in her cap, including the imminent digitization of broadcast

Integrated: Vicks India – Sports anthem (Publicis Ambience)

Mon, 10/29/2012 - 12:36,

Vicks had its Facebook fans chip in for an ‘anthem’ lauding India’s sporting heroes. Created by composer Ranjit Barot, the clip doesn’t have actual sportspersons

Of tipping points

Mon, 10/29/2012 - 12:34,

All of us have moments in our lives that stand out in our memory as defining or ‘tipping’ points. These would be events that have had a profound effect on us

DDB MUDRA GROUP

Mon, 10/29/2012 - 00:00,

Today, the DDB Mudra Group operates out of its offices in 15 leading cities and is represented in more than 22 other locations.

Can it still be a 6% year?

Mon, 10/22/2012 - 11:25,

6-7% growth in ADEX is what Group M projected at the start of the year. With just two months left for the end of the year, the forecasted rate may be difficult to achieve as ad spends stay tight

Shoppers Stop’s social media mantra

Mon, 10/22/2012 - 11:23,

Besides enabling omni-channel retailing and uniformity in the brand’s language Shoppers Stop is a brand that has been successful in converting of social media engagement to actual sales says brand’s spokesperson Vinay Bhatia

We’ve had enough of ‘Breaking News’

Mon, 10/22/2012 - 11:20,

The Urban Dictionary defines the ‘Breaking News Syndrome’ as “the inability for some individuals to assess the entire story before bringing titbits to the table in the form of fact”

TVC: DnB Nor – George Clooney

Mon, 10/22/2012 - 11:17,

After we spoke about a Bruce Willis spot in this space the week before last, here’s another mention in the ‘apt usage of celebrity’ category, and this one’s as poignant, if not more

Life lessons (and more) from Dalai Lama

Mon, 10/22/2012 - 11:12,

What is the mayhem all around? Why this you dizzying pace? Is being slow or taking it slow, a crime? Darpan Majumdar of VivaKi India finds answers to these questions

Are metros ready for the digitization deadline?

Mon, 10/15/2012 - 13:08,

An analysis of the status of all stakeholders and what will happen on Nov 1, when analogue signals are switched off in Delhi, Mumbai, Kolkata and Chennai