November 2012

The new number 2
Thu, 11/29/2012 - 11:30,

IPG mediabrands’ big bet on India is playing out and the company, helmed by Shashi Sinha, now commands 18-19% market share. It also plans to chart unexplored terrain in an attempt to increase its market share.

Indian ad world prides itself on creativity, ignores sensitivity
Wed, 11/28/2012 - 17:38,

I remember a time when we were taught in Indian households - whether in the mother country or those like me growing up abroad – to respectfully address all visiting male elders as “uncles”.

‘We are in the right markets at the right time’
Sun, 11/25/2012 - 19:58,

“Godrej isn’t the steel almirah your grandmother had years ago; we are part and parcel of the modern day fabric,” says Shireesh Joshi, COO, Strategic Marketing Group at Godrej..

Print newsweek’s closure raises some questions
Sun, 11/25/2012 - 19:53,

The resurrection of Newsweek has been announced. At least that’s what Tina Brown, the editor-inchief of both Newsweek and The Daily Beast, the online news site that was combined with the magazine last year, will have us believe.

Sun, 11/25/2012 - 19:46,

Leo Burnett was one of the most highly regarded admen of all time, even named by Time Magazine as one of the ‘100 Most Influential People’ of the 20th century.

‘IPOY gives confidence and a sense of renewed purpose’
Sun, 11/25/2012 - 19:46,

Industry leaders voice their opinion about the IMPACT Person of the Year Award as a property.

TVC: Titan Raga – Pottery
Sun, 11/25/2012 - 19:24,

Ogilvy’s new campaign for Titan has its brand ambassador Katrina Kaif at the potter’s wheel, in a flirtatious mood. The brand which has been positioned as classy takes it a step forward as it reiterates the leading lady’s aspirational status.

The need for speed
Sun, 11/25/2012 - 19:20,

The racing season sort of kick-starts me! My passion for cars, engines and racing made the experience at Buddh International Circuit 2012 this year a fantastic one.

Powered by the stars
Sun, 11/18/2012 - 15:21,

Celebrity endorsements are on the rise, and despite the clutter, marketers say successful fits between brand and celeb give them bang for the buck.

The global desi
Sun, 11/18/2012 - 15:15,

“We want people to see that Fedex is a very strong brand locally,” says Rakesh Shalia, MD, Marketing of FedEx Express Middle East, Indian Subcontinent and Africa.

Rise of media personalization
Sun, 11/18/2012 - 15:11,

A friend loves to cook. And he loves chicken. He loves to surf the Net too. That, he says, is quite a desirable mix. Earlier, he had to Google for ‘Chicken+recipe+Indian...’

Integrated: Oak – Reverse Robberies
Sun, 11/18/2012 - 15:07,

After a supply flaw in the Australian flavoured milk brand’s market, there was much negative feedback for the company about unavailability in stores.